Women Building Futures (WBF) is a high-impact non-profit that equips women for economic prosperity through industry-recognized trades training. We are building a future where more women access opportunity, advance in underrepresented industries, and transform their lives and communities.
The Opportunity
Reporting to the Director, People and Culture, the Senior Manager, Marketing & Communications is a strategic leader who will shape how WBF engages prospective students, employer partners, donors, and philanthropic stakeholders.
- This role sets and drives integrated marketing, brand, storytelling, and communications strategies that expand awareness, strengthen enrollment and alumni engagement, and increase investment in WBF’s mission.
- You will elevate WBF’s voice, reputation, and market presence while strengthening the case for support among individual, corporate, and community partners.
- With strong creative judgment and a sharp instinct for storytelling, you will build a proactive, insight-led function that delivers compelling campaigns, clear market positioning, and measurable impact.
What You’ll Do
Strategy and Leadership
- Set and deliver the annual marketing and communications strategy in alignment with WBF’s strategic and business priorities.
- Establish KPIs and reporting frameworks that drive accountability, optimize performance, and inform executive decision-making.
- Lead, coach, and develop a high-performing two-person team within a lean, high-autonomy environment.
- Translate organizational growth objectives into clear, focused marketing and communications priorities.
Brand, Creative Direction and Storytelling
- Lead integrated campaigns across digital, social, email, PR, events, and paid media to advance student recruitment, stakeholder engagement, and fundraising goals.
- Strengthen WBF’s audience strategy, data practices, and mailing lists to deepen engagement and expand reach.
- Direct the development of content and storytelling that resonates with students, corporate stakeholders, donors, and the broader community.
Internal Partnerships
- Serve as a strategic advisor to internal teams, bringing clarity, discipline, and sound judgment to competing priorities.
- Build strong cross-organizational partnerships while managing requests with focus and consistency.
- Partner with senior leadership on communications initiatives, media relations, reputation management, and spokesperson support.
Vendor Management and Production
- Lead external partners across creative, video, design, production, and media planning to deliver high-quality work.
- Oversee the development of key deliverables, including campaigns, annual reports, video assets, and core marketing collateral.
What You’ll Bring
Leadership and Strategy
- 10+ years of progressive leadership experience in marketing, communications, or brand strategy.
- Demonstrated success developing and executing strategic plans, budgets, and performance reporting.
- Experience leading teams in small to mid-sized, fast-paced organizations.
Creative and Communication Excellence
- Exceptional writing and storytelling skills with the ability to influence students, partners, donors, and media.
- Strong creative direction, visual judgment, and experience shaping story-driven content across social and video channels.
- A proven ability to protect and elevate brand consistency across multiple stakeholders and touchpoints.
Technical and Functional Expertise
- Experience across integrated marketing channels, including digital, social, email, PR, and campaigns.
- Proficiency with Microsoft Office, WordPress, Adobe Creative Suite, Canva, and social platforms.
- Strong project management, planning, budgeting, and vendor leadership skills.
Additional Assets
- Experience in the non-profit or social impact sector.
- Familiarity with industries where women are underrepresented and the barriers women may face in employment and education.
- Ability to art direct photo and video shoots.
Who You Are
You are a strategic and credible leader who brings clarity, momentum, and sound judgment to complex priorities, and who thrives in an environment that values autonomy, collaboration, and impact.
You bring:
- A balance of big-picture thinking and practical execution
- Strong judgment, prioritization, and disciplined execution.
- Confidence to make difficult decisions while building trust and strong relationships.
- A genuine commitment to storytelling, inclusion, and mission-driven impact.
Benefits and perks of joining our team at WBF:
- A competitive salary and benefit program
- Employer paid insurance premiums
- RRSP matching program
- Health Spending Account and Taxable Spending Account, which include allowances for fitness, education and more!
- Ample training and development opportunities
- Employment Assistance Program (EAP)
- Flexible work hours and a true understanding of work/life balance
- Hybrid work model for most positions
- Just for fun: you get your birthday off!
Competition closing June 9, 2026
