Marketing & Brand Manager
Temporary: Maternity leave Aug 2026 – Oct 2027
Based in Fernie, BC
About Island Lake Lodge
Nestled in the heart of the Canadian Rockies, Island Lake Lodge offers an unparalleled blend of luxury and wilderness. Set within 7,000 acres of pristine mountain terrain, our resort is renowned for its world-class cat skiing, serene spa experiences, gourmet dining, and bespoke backcountry adventures. With a commitment to sustainability and authentic guest experiences, Island Lake Lodge is where refined comfort meets the raw beauty of nature.We are seeking a strategic and creative Marketing & Brand Manager to lead the evolution of our brand across all platforms. This role is ideal for a high-level marketing professional who understands luxury experiences, adventure culture, and the power of compelling storytelling.
Key Responsibilities:
Brand Strategy & Leadership
- Execute a comprehensive, year-round marketing and communications strategy aligned with business goals.
- Execute a comprehensive marketing budget.
- Own the Island Lake Lodge brand identity, ensuring consistency and excellence across all guest and public-facing materials.
- Serve as the brand gatekeeper—maintaining the look, tone, and feel across all channels.
- Shape our storytelling and messaging that reflects our truly unique backcountry mountain destination—and the world-class service and unforgettable guest experiences we deliver.
Campaigns & Content
- Lead the planning, creation, and rollout of seasonal marketing campaigns for winter cat skiing and summer lodge operations.
- Oversee photo shoots, video, and storytelling assets.
- Create and manage the communications plan including newsletters, email marketing, guest updates, and PR outreach.
- Write and edit website and print content as needed—ensuring clarity, alignment with voice, and luxury positioning.
Digital Marketing
- Manage website content, structure, and performance, including coordination of SEO/SEM strategy.
- Monitor and track key metrics, website traffic and paid ad performance to assess ROI and drive continuous improvement.
- Oversee digital advertising, paid social, and influencer/media collaborations.
Cross-Functional Collaboration
- Work with departmental managers to align marketing with business objectives and guest journey touchpoints.
- Collaborate with external contractors (graphic designers, videographers, media buyers, influencers, etc.) to ensure on-time, high-quality delivery of projects.
- Coordinate guest communication tools such as welcome packages, menus, signage, and on-site messaging in collaboration with Sales & Reservations and lodge managers.
- Support with special branding and capital planning projects that require visual storytelling or brand positioning input.
- Lead community engagement and local partnerships that enhance Island Lake Lodge’s brand visibility and reputation in Fernie and the Elk Valley. Act as a public-facing ambassador at community events and in industry networks.
Qualifications & Attributes
- 5+ years of experience in brand marketing, preferably in luxury tourism, adventure travel, hospitality, lifestyle, or outdoor industries.
- Strong creative sensibility with a sharp visual eye and understanding of premium content aesthetics.
- Proven success managing marketing campaigns from strategy through execution, ideally in a multi-season or resort-based operation.
- Excellent writing, copywriting, and editing skills.
- Demonstrated ability to manage budgets, projects, contractors, and performance metrics.
- Proficient in managing and updating CMS platforms (e.g., WordPress), email marketing tools (e.g., Mailchimp), and social media management software.
- Experience with media relations, partnerships, and influencer strategy is a strong asset.
- Familiarity with SEO/SEM strategies, digital marketing analytics, and ROI tracking.
- Comfortable working both independently and collaboratively across departments.
- Deep appreciation for skiing, hiking, wellness travel, or outdoor adventure culture
Why Join Island Lake Lodge?
Island Lake Lodge is more than a workplace—it's a destination, a culture, and a place where team members can be part of something unforgettable. You'll join a passionate, dedicated team that values authenticity, creativity, and nature-based high-end hospitality. We offer competitive salary, benefits, staff perks, and the opportunity to work in one of the most spectacular mountain settings in North America.
Pay: From $72,000.00 per year
Benefits:
- Discounted or free food
- Extended health care
- Store discount
Work Location: In person
