The Digital Marketing and Sales Specialist is responsible for developing and executing integrated digital marketing strategies to drive online visibility, lead generation, and sales conversions. This role bridges the gap between marketing and sales, ensuring cohesive strategies that attract, engage, and convert potential customers across digital channels. Lead digital strategy to drive qualified leads, engagement, and revenue for a fast-growing SaaS Product. You'll partner closely with sales, product, and customer success teams to align campaigns, optimize conversion funnels, and support account-based growth initiatives.
Key Responsibilities:-
- Strategic Campaign Planning: Design and execute multi-channel marketing strategies—SEO/SEM, paid ads (Google, LinkedIn, Meta), email nurture, content marketing, social media, webinars—to fuel lead generation and deal flow.
- Demand Generation & Funnel Optimization: Deploy lead generation programs, nurture sequences, optimize landing pages and funnels through CRO and A/B testing .
- ABM & Sales Alignment: Work with sales to target high-value accounts, define MQL/SQL criteria, and support pipeline building with content and paid outreach .
- Content & SEO Management: Create and manage blogs, white papers, case studies, infographics, and video content. Drive SEO and on-page improvements to boost organic reach.
- Marketing Automation & CRM Integration: Manage tools like HubSpot, Marketo, Pardot or Salesforce; build nurture workflows, lead scoring automation, and report integrations.
- Analytics & Reporting: Track KPIs (CPL, CAC, conversion rates, LTV), generate insights, optimize ROI, and present to leadership.
- Budget & Vendor Oversight: Optimize spend across ad platforms, tools, and agencies, ensuring cost-efficiency and performance
- Team Collaboration & Leadership: Coordinate with internal teams (product, design, CSM) and manage freelancers or agencies to deliver campaigns .
Compensation & Benefits:-
- Competitive base salary with performance-based incentives .
- Health (where applicable), wellness, and leave benefits .
- Professional development allowance (courses, conferences).
- Flexible work arrangement (remote/hybrid where possible).
Requirements
Required Skills & Qualifications
- Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 4-10 years’ experience in digital marketing, preferably in B2B SaaS or technology
- Hands-on experience with SEO, SEM, PPC (Google Ads, LinkedIn), social media ads, and email nurture campaigns
- Proficiency in marketing automation (HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
- Strong analytical skills; comfortable with Google Analytics, GA4, Looker Studio, or similar
- Excellent communication, project management, and collaboration skills
- Preferred Experience
- Prior experience in SaaS, B2B, enterprise or mid-market demands
- Familiarity with Account-Based Marketing and paid/social growth strategies.
- A/B testing and conversion optimization experience.Content creation or creative tools (Canva, Adobe, video editing) .
- Leadership or mentoring experience—managing junior team members or cross-functional initiatives .
- What Success Looks Like
- Steady MQL and SQL generation aligned to pipeline goals
- Improved conversion rates (e.g., trial paid) and lower CAC
- Increased organic traffic and engagement via SEO/content
- Timely, actionable analytics and campaign adjustments
- Optimized budget spend and vendor ROI
- High alignment and collaboration score with Sales.
