Content Strategist
Description -
Overview
We are seeking an experienced, execution-driven Content Strategist to join our North America Commercial Marketing team, supporting top Enterprise and Commercial accounts. This is a newly created, high-impact role within a fast-paced, highly collaborative ABM-focused team at a Fortune 50 technology organization.
This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Specialist, this individual will deliver high-quality, persona-driven content that that drives engagement and pipeline growth.
The ideal candidate brings 5–7 years of B2B content marketing experience, deep familiarity with ABM strategy, strong technical fluency, and the ability to operate at both a strategic and executional level.
Key Responsibilities
ABM Content Development & Execution
- Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
- Work closely with the junior content developer to execute the creation of the content in-house (i.e. Folloze boards, social assets, etc)
- Project manage agencies to develop and adapt compelling content for integrated ABM campaigns across Enterprise and Commercial accounts.
- Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
- Ensure campaign assets are delivered on time and aligned with activation timelines.
- Maintain content consistency and quality across all channels.
- Create assets across formats including:
- Email nurtures (including build and deployment in Eloqua)
- Landing pages
- Direct mail
- Social posts
- Long-form and short-form content (whitepapers, articles, etc.)
- Ensure content aligns to 1:1, 1:Few, and 1:Many campaign strategies with strong persona and account relevance.
- Translate complex technical solutions into business-value messaging tailored to key buying personas.
Agency & Project Management
- Project manage agency-led content initiatives using Workfront or similar tools.
- Develop creative briefs and provide clear direction to internal and external partners.
- Review, edit, and approve content developed by agencies and internal contributors.
- Ensure agency outputs meet brand, messaging, and ABM personalization standards.
Content Governance & Operations
- Maintain and organize the team’s asset repository.
- Ensure content is version-controlled, properly tagged, and accessible for reuse across campaigns.
- Identify opportunities to streamline content workflows and improve operational efficiency.
Thought Leadership strategy & content
- Responsibility to manage the Thought Leadership strategy across the Market for Commercial Enterprise
- Manage the content strategy for Thought Leadership campaigns while working with the events team to execute
Cross-Functional Collaboration
- Partner closely with:
- Sales & Content Enablement Strategist
- Junior Content Specialist
- North America marketing team members
- WW Marketing
- Product marketing and subject matter experts
- External agencies
Qualifications
Required Experience
- 5–7 years of B2B content marketing experience, preferably in enterprise technology environments.
- Demonstrated experience supporting Account-Based Marketing (ABM) programs.
- Experience building and deploying email nurtures in Eloqua (or similar marketing automation platforms).
- Experience managing agency partners and complex, multi-stakeholder projects.
- Strong understanding of persona-based messaging and enterprise buying cycles.
Preferred Experience
- Experience in a large, matrixed organization.
- Familiarity with Workfront or similar project management platforms.
- Experience supporting Enterprise and Commercial sales teams.
- Ability to manage content across 1:1, 1:Few, and 1:Many ABM programs.
Skills & Competencies
- Exceptional writing, editing, and storytelling skills.
- Ability to translate complex technical concepts into clear, compelling business value.
- Strong project management and organizational skills.
- High attention to detail and quality control.
- Confidence in challenging and improving creative briefs.
- Ability to thrive in a fast-paced, collaborative, and cross-functional environment.
- Strategic mindset with an execution-first orientation.
What Success Looks Like
- High-performing, persona-aligned content that supports measurable ABM engagement and pipeline growth.
- Seamless execution of multi-touch campaigns across Enterprise and Commercial accounts.
- Efficient management of agency relationships and internal workflows.
- A well-maintained, scalable content repository supporting ongoing campaign needs.
- Strong partnership across NA and Global teams.
About HP:
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments, and society. The world’s largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services, and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients. HP Canada’s Talent Acquisition processes involve the use of technology, including but not limited to, artificial intelligence (AI) tools, to support the screening, assessment, and selection processes. These tools are designed to enhance fairness and efficiency, and all hiring decisions are reviewed by our recruitment team to ensure alignment with HP’s hiring standards and applicable Provincial employment laws. This job posting is for an existing vacancy or a position expected to become vacant in the near future.
Compensation and Benefits:
The typical base pay range for this role is $86,350 to $127,800 CAD annually. Pay within this range will be based on the review of experience, skills, and internal equity.
As a full time, employee of HP Canada, you will be eligible to participate in the company's group benefit programs, including medical, dental, life insurance, and disability coverage, subject to the terms and conditions of the applicable plans. During your employment term, you will receive 15 paid vacation days per year prorated based on your start date. Detailed information regarding benefits—will be provided upon hire and is subject to the terms and conditions of the applicable plans.
Equal Opportunity Employer :
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail [email protected] . Note: This option is reserved for applicants needing a reasonable accommodation related to a disability. In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement
Job -
Marketing
Schedule -
Full time
Shift -
No Shift premium (Canada)
Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "
