Do you enjoy meeting new people, have knowledge of the senior care community in Burlington, and a desire to help seniors enjoy the highest quality of life while staying in their own home as long as possible? If so, we want to meet you!
We are a leading international senior home care company seeking a dynamic team member to be our Community Relations Coordinator for our new location in Burlington. The Community Relations Coordinator will help us grow by generating new client leads through developing, maintaining, and expanding relationships with professionals in the community who can refer potential clients. This role is also responsible for maintaining and developing new and innovative marketing methods following industry best practices.
The ideal candidate will be a RPN or RN who can also assess the medical needs of our clients, consult on care plans, and provide training to our caregivers as well as community and family caregivers. The ideal candidate will possess an entrepreneurial spirit and already have connections within the senior care community in Burlington. Hands-on experience in marketing and sales development in home care is preferred.
Our employees enjoy positive workplace culture and camaraderie, while recognizing that the work they do makes a difference for our clients and their families. At Senior Helpers, we believe our employees are our greatest asset and this role will have a lot of room to grow and develop with the company.
Reports to: Owner
Primary Responsibilities (including, but not limited to): Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships.
Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
Coordinate and manage digital marketing functions with the direction and collaboration of owner.
Personally visit and arrange meetings with people responsible for or in a position to refer clients.
Contact and engage with at least 8 to 10 referral sources daily to develop relationships and gain referrals.
Utilize monthly marketing calendar and plan to coordinate activities. Organize daily network and relationship-building tasks.
Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.
Attend trade shows, conferences, and community networking events representing Senior Helpers services.
Network with others in the industry to develop additional referral sources.
Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Marketing team.
Maintain and manage a (CRM) Customer Relationship Management system.
Develop and maintain weekly activity reports and track KPIs and marketing data. Meet or exceed sales objectives. Always represent the company with professionalism. Other duties and responsibilities may be assigned.
Qualifications- Bachelor's degree in marketing or related field OR three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree OR three years nursing experience and significant connections/contacts within the Burlington senior care community.
Minimum of one year’s experience in the healthcare industry developing and managing a sales strategy preferred.
Registered Practical Nurse (RPN) or Registered Nurse (RN) qualification is a bonus.
Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
Must have excellent communication skills. Ability to maintain consistent relationships with referral sources. Self-starter who enjoys meeting new people and is solutions driven, motivated, and results-oriented to maximize growth potential.
Ability to develop partnerships by gaining the commitment and buy-in of others. Understanding and adhering to SMART goals and other performance goals set by the supervisor.
Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required. Ability to learn software programs quickly. Ability to work independently and as a positive member of the team.
Must have a valid driver's license with a good driving record and reliable transportation. Excellent verbal and written communication skills. Must be comfortable and adaptable to traveling within Burlington and surrounding areas.
Compensation: $45,000-$52,000 base salary commensurate with experience and qualifications. Commission offered based on new client starts.
We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, and local laws.
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