Sales Specialist, Venue & Events
Are You Ready to Make a Difference?
Are you passionate about making a meaningful difference in your community? Do you want to help empower Albertans with disabilities to live fuller, more independent lives? Join us in bringing our vision to life: Inspiring Potential. Building Community. Enriching Lives.
About Easter Seals Alberta
Easter Seals Alberta (ESA) is a registered charity dedicated to fostering inclusion, independence, and wellbeing for individuals with disabilities and medical conditions.
Since 1951, we have connected Albertans with impactful programs, services, and advocacy. For 75 years, we have evolved alongside the needs of our communities—adapting, growing, and innovating while staying true to our core mission: supporting individuals and families across Alberta to thrive.
At Easter Seals Alberta, we foster an inclusive and diverse work environment where people can be themselves and where every idea and perspective is valued to reflect the communities we serve.
Position Summary
The Sales Specialist, Venue & Events is responsible for growing earned revenue by identifying, developing, and securing revenue-generating opportunities that align with the organization's mission.
This role focuses on driving venue rentals, hospitality experiences, corporate bookings, ticketed events, partnerships, and recreational programming through proactive sales, relationship management, and business development activities.
Working collaboratively across fundraising, marketing, operations, and programs, the Sales Specialist, Venue & Events builds strategic relationships, develops new business opportunities, converts inquiries into confirmed bookings, and contributes to the achievement of organizational revenue targets.
Key Responsibilities
Revenue Development & Business Growth
- In partnership with the Events Manager, develop and implement strategies to grow earned revenue across social enterprise activities.
- Identify new markets, customer segments, and revenue opportunities.
- Build a pipeline of corporate, community, tourism, and private partners.
- Manage the sales process from initial inquiry through contract execution and booking confirmation.
- Prepare sales proposals, pricing packages, and customized experiences.
- Meet annual sales and revenue targets.
- Monitor market trends and competitor offerings.
- Ensure all bookings and sales activities align with organizational policies, risk management practices, and brand standards.
Client & Partnership Management
- Build strong relationships with corporate clients, community organizations, tourism partners, and event planners.
- Act as the primary contact throughout the sales cycle, from inquiry through booking confirmation.
- Ensure exceptional customer service and client satisfaction.
- Negotiate contracts and service agreements.
Administration & Performance Tracking
- Maintain accurate sales records and reporting.
- Monitor revenue, occupancy, utilization, and customer satisfaction.
- Provide sales forecasts, pipeline insights, and revenue projections to support organizational planning and budgeting.
Marketing & Promotion
- Collaborate with Marketing to promote social enterprise offerings.
- Collaborate with Marketing and Fund Development to support ticket sales and attendance for events.
- Provide content ideas, photography opportunities, testimonials, and success stories.
- Support digital campaigns and promotional initiatives.
Qualifications
- Post-secondary education in Business, Sales, Hospitality, Tourism, or a related field is preferred.
- Minimum of 3–5 years of experience in sales, business development, hospitality, tourism, venue rentals, event sales, or corporate partnerships, with demonstrated success achieving revenue targets.
- Experience developing and maintaining client relationships while managing multiple sales opportunities simultaneously.
- Proven ability to achieve or exceed sales and revenue targets.
- Ability to analyze sales data, identify trends, and make recommendations to improve revenue performance.
- CRM experience is considered an asset.
- Experience in the nonprofit sector, social enterprise, hospitality, tourism, or recreation industries is considered an asset.
Working Conditions
- Full-time, 40 hours per week, in-person role based at our Calgary Head Office, with regular presence at Camp Horizon to support the role's objectives and Easter Seals Alberta's initiatives.
- Ability to work occasional evenings and weekends to support events, client meetings, trade shows, and networking opportunities.
- Valid Alberta Class 5 Driver's Licence with access to reliable transportation.
- Satisfactory Criminal Record Check and Vulnerable Sector Check, as required.
- Standard First Aid/CPR certification is considered an asset.
What We Offer
- Comprehensive benefits package after three months of employment.
- Employer-matched RRSP plan.
- Competitive compensation with commission incentive of up to $20,000 annually.
- A fun, dynamic, and collaborative team culture.
- Ongoing opportunities for professional growth and learning.
- The chance to make a meaningful impact and enhance the lives of others every day.
Join Our Team
Easter Seals Alberta is an equal opportunity employer committed to building an inclusive and accessible workplace. We encourage applications from all qualified candidates.
Accommodations are available throughout the recruitment process and employment. If you require accommodation at any stage, please let us know, and we will work with you to meet your needs.
