The Coloplast Content Creator is a passionate, consumer-focused, hands‑on specialist responsible for creating, publishing, testing, and optimizing social‑first content that drives awareness, qualified traffic, and customer acquisition for Coloplast Canada web entities. This role focuses on high‑quality, performance‑oriented content execution, including video, social posts, and educational assets that support the customer journey from discovery through purchase.
The role blends creative storytelling with performance marketing, developing visually compelling, data‑informed content that educates consumers, builds trust, and motivates action. Working closely with Marketing, Direct-to-Consumer (DTC), Creative, and cross‑functional partners, the Content Creator ensures content aligns with brand guidelines, campaign priorities, and measurable business outcomes.
This role also supports day‑to‑day marketing operations through timely delivery of assets and execution of social media and campaign initiatives that contribute to traffic growth, lead acquisition, conversion, and repeat purchase on ShopColoplast.ca. Success in this role is measured by engagement quality, traffic growth, and contribution to lead generation and conversion.
Major Areas of Accountability
Social Media & Video Content Execution
- Create, film, edit, and publish social‑first content, including short‑ and long‑form video, to drive engagement and traffic.
- Execute and maintain the social media content calendar aligned to campaign and DTC priorities.
- Manage and schedule posts across all social media platforms using approved tools and workflows.
- Optimize content for platform‑specific best practices (e.g., format, aspect ratio, length).
- Monitor and respond to social media comments and inquiries in alignment with brand and engagement guidelines.
- Track and report on social content performance, including engagement and traffic metrics.
- Support Ambassador and Influencer initiatives through content creation and amplification.
Content Creation for Education & Commerce.
- Develop educational content that helps consumers understand products, usage, and solutions,
supporting informed purchase decisions that fit websites (SEO) and ecommerce.
- Create content for vlog posts and other digital formats that reinforce product education and trust.
- Collaborate with cross‑functional partners to ensure content aligns with brand guidelines and compliance requirements.
- Monitor competitor and category activity to identify emerging content trends and opportunities.
Campaign & Performance Enablement
- Execute content in support of promotional and evergreen campaigns that drive qualified traffic to Coloplast websites.
- Adapt and optimize content formats, creative elements, and messaging to improve engagement metrics such as click‑through rate and time on site.
- Support campaign launches and DTC initiatives through timely delivery of content assets.
- Contribute performance insights to help inform ongoing content optimization and future campaign execution.
- Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies.
- Other job duties as assigned
Basic Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field
- 4+ years of hands‑on experience creating social‑first and digital content in a B2C/DTC environment.
- Proven experience developing and executing content across social platforms, including video, static, and educational assets.
- Strong understanding of digital and social best practices, with exposure to content performance metrics (engagement, click‑through, traffic).
- Creative development and copywriting experience, with proficiency in Adobe Creative Suite (Photoshop, InDesign; video editing tools an asset).
- Comfortable working with analytics and marketing tools (e.g., Sprout Social, Google Analytics, Salesforce, marketing automation platforms) to inform content optimization.
- Ability to create and optimize content for Meta’s platforms (Instagram, Facebook, etc.) in a business/marketing context.
- Strong communication, organization, and time‑management skills; proficient in Microsoft Office.
- Passion for creating meaningful consumer‑focused content that educates, engages, and drives action.
Preferred Qualifications
- Bilingual (English/French)
- Experience in healthcare, medical devices, or other regulated industries preferred
- Problem‑solving mindset with the ability to identify issues and suggest practical solutions.
At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
- Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events.
- Financial Security: RRSP plan with company match and financial planning services to help you secure your future.
- Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
- Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
- Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
- Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
- Competitive Compensation: The compensation range for this position is $75,000 - $93,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfill their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
Visit us on Coloplast.com.
Watch the film. Follow us on LinkedIn.
61400
#LI-CO #LI-HYBRID
