Competition Number: REQ 7202
TITLE: Associate Vice President, Marketing and Communications
DIVISION: Marketing & Communications
SALARY: Payband 14, $146,200 to $171,995 annually
HOURS PER WEEK: 37.5
LOCATION: 200 King St.E.
WORK MODALITY: Hybrid
STATUS: Full Time Admin
VACANCY: Replacement
EFFECTIVE DATE: Immediately
CLOSING DATE: Open until filled.
Land Acknowledgement
George Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work, and live in the community with each other.
Equity Statement
George Brown Polytechnic is committed to creating and sustaining an equitable and inclusive learning and working environment. We encourage and actively seek applications from Indigenous, Black, racialized people, visible minorities, 2SLGBTQIA+ persons, all genders, and persons with disabilities.
GBP Vision
To be a polytechnic renowned for its inclusion, excellence, relevance, impact, and leadership.
Position Description:
The Associate Vice President, Marketing & Communications (AVP) drives integrated marketing, communications, digital experience, and brand governance to advance George Brown’s strategic plan, academic plan, and strategic enrolment management priorities. This role leads a high-performing, multi-disciplinary team and partners across the entire organization and external stakeholders to strengthen reputation, grow enrolment and engagement, and elevate George Brown’s impact in Ontario and beyond.
The AVP will be at the forefront of shaping, enhancing and promoting the polytechnic’s brand promise. Informed by comprehensive market data, analysis, and research, the AVP is responsible for leading and developing advanced and modern marketing and branding strategies that align, elevate and support George Brown Polytechnic’s goals for building a strong reputation and brand excellence. The AVP is also responsible for overall communication and communication strategy internal and external to the organization.
Key Responsibilities:
Marketing and Brand Services
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Provide visionary leadership for the Marketing & Communication (MARCOM) teams, ensuring alignment with the polytechnic strategic objectives.
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Oversee external communications, media relations, and crisis management to safeguard and enhance the polytechnic's reputation.
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Collaborate with internal stakeholders to develop and execute communication plans for major institutional announcements and initiatives.
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Strategic Internal Communication Leadership
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Executive Voice & Thought Leadership: Serve as a strategic advisor to the President and executive team to refine their "executive voice," ensuring their communications are authentic, consistent, and effectively champion the polytechnic’s mission to staff and the broader community
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Develop and execute internal communication strategies that support GBP strategy, organizational changes and promote work culture, with a strong focus on EDII.
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Executive Team Membership & Brand Reputation
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Monitor and manage the polytechnic’s brand, employing proactive strategies to enhance and protect the polytechnic’s reputation and address any potential challenges.
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Implement strategies to address potential reputational challenges and maintain a positive public image.
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Research/Market Data Analysis
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Leads the coordination and brand market research, including partnering with internal stakeholders, like IR, as well as external sources such as, CICan, OCAS, Polytechnics Ontario to inform, guide and execute on our branding and enrolment strategies and opportunities going forward, both domestically and internationally.
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Directs market research projects that provide competitive intelligence and market trends to ensure proper development, adjustments and sun-setting of polytechnic strategies.
- Other duties as assigned.
Educational and Experience Requirements:
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Master’s Degree in Business or Business Administration with a Marketing focus, Communications or a Public Affairs related field is required from a recognized post-secondary institute is required.
- Minimum of 10 years’ experience in an executive leadership role is required.
Extensive experience with and a sound knowledge of marketing, communications, public affairs, media, events management, strategic communications, budget management, strategic planning, community engagement, issues and crises management, governance, and strategic brand management.
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Skills and Attributes:
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Broad leadership skills managing a diverse team of experienced individuals.
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Excellent communication, collaboration, teamwork, and interpersonal skills.
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Demonstrated commitment to uphold the Polytechnic’s priorities on diversity and equity.
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Able to travel to other campuses for marketing and communication purposes.
Interview process may consist of a practical skills component.
Notes:
- The Polytechnic requires proof of degrees, credentials, or equivalencies from accredited regional or federal post-secondary institutions and/or their international equivalents. Credentials may require validation at the time of interviews or offer.
About Us:
George Brown Polytechnic prides itself on educating students through real-world learning, in the heart of Toronto. Our faculty and employees make this vision a reality, and we support them by making George Brown a great place to work. See why we are consistently ranked as one of GTA’s top employers.
Why work here?
George Brown Polytechnic offers hybrid work opportunities, a competitive pension plan, generous holiday and vacation time, a tuition assistance program, discounted rates for employees taking Continuing Education courses, and an equitable work environment where everyone matters.
George Brown Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Candidates who require accommodation in the hiring process may contact [email protected] confidentially.
Notice Regarding Employment Postings and Recruitment Fraud
If you become aware of any job postings or employment opportunities advertised on external websites that are not currently listed on George Brown Polytechnic employment website, please report them to [email protected].
Please note that George Brown Polytechnic maintains a no-fee recruitment policy. At no time will George Brown request payment, fees, or financial information from applicants as part of the recruitment or hiring process.
Applicants are advised to remain vigilant of recruitment-related scams and to rely only on official George Brown communications and postings published on our official employment website.
