Worker Sub-Type:
Regular
Job Description:
QNX enhances the human experience and amplifies technology-driven industries, providing a trusted foundation for software-defined businesses to thrive. The business leads the way in delivering safe and secure operating systems, hypervisors, middleware, solutions, and development tools, along with support and services delivered by trusted embedded software experts. With a focus on reducing hardware dependency and increasing efficiency, QNX empowers organizations to unlock new possibilities in areas like high-performance computing at the edge, standards-based virtualization technologies, and cloud enablement. QNX® technology has been deployed in the world’s most critical embedded systems, including more than 275 million vehicles on the road today. QNX® software is trusted across industries including automotive, medical devices, industrial controls, robotics, commercial vehicles, rail, and aerospace and defense.
QNX is expanding beyond automotive—and we’re looking for a strategic, tech‑savvy marketer who wants to play a defining role in accelerating our growth in the robotics and embedded systems markets. If you understand how real‑time software becomes the backbone of autonomous, high‑performance machines—and you love translating deep technical capability into compelling stories—this role is for you.
As our Senior Product & Industry Marketing Manager, you’ll be the driving force behind positioning QNX as the trusted software platform for next‑generation robotics. You will shape narratives, build high‑impact content, empower global sales teams, and create integrated campaigns that bring QNX technology to life for OEMs building robots that must be safe, reliable, and scalable.
This is a hands‑on, high‑visibility role where your ability to distill engineering complexity into market clarity directly influences pipeline, awareness, and revenue. If you love both tech and storytelling, you will thrive here.
What You’ll Do
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Lead the strategic positioning and go‑to‑market execution for QNX products in the global robotics ecosystem.
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Become an internal authority on robotics market trends, customer needs, and competitive players—and turn those insights into actionable GTM recommendations.
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Build industry‑specific messaging and value propositions that directly address robotics OEM challenges: safety, real‑time performance, reliability at scale, and long‑term lifecycle needs.
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Translate complex QNX capabilities into crisp, compelling customer value across industrial automation, autonomous machines, mobile robotics, and beyond.
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Create content that moves markets: presentations, one‑pagers, white papers, blogs, competitive briefs, and sales enablement tools.
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Tell stories that help engineers, CTOs, and buyers understand why QNX is uniquely built for the future of robotics.
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Build training, collateral, and insights that help global sales teams articulate the QNX value proposition with confidence.
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Track how content is being used, measure effectiveness, and iterate to maximize field adoption.
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Lead integrated marketing campaigns—digital, email, paid, events, social—to drive awareness and pipeline growth in the robotics sector.
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Support product launches and cross‑functional initiatives that align with QNX’s robotics GTM strategies.
What You Bring
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Proven success in product marketing or industry marketing within embedded systems and robotics.
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Strong understanding of embedded software platforms, real‑time systems, and how these technologies power robotic solutions.
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Familiarity with safety‑critical environments, functional safety, and long‑lifecycle product requirements.
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Ability to turn complex engineering concepts into messaging that resonates with both technical and business audiences.
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Experience working closely with global product management, engineering, and sales teams.
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Excellent communication, storytelling, and project management skills.
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Experience building buyer personas and tailoring messaging for robotics engineers, system architects, and executive decision‑makers.
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Demonstrated success in demand generation; ABM experience is a plus.
You’re a Great Fit If You Have
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A marketing background in embedded systems, robotics, software, or systems architecture—and love applying that knowledge in a marketing context.
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Experience with robotics platforms, autonomous systems, or related industries.
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Exposure to functional safety, or certification‑driven development environments.
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A portfolio of clear, compelling marketing content that shows you can educate, influence, and inspire technical audiences.
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A passion for collaborating across teams to turn great technology into great market impact.
Scheduled Weekly Hours:
40
Compensation Hiring Base Salary Range:
$110,825.00 - $157,300.00
Please be advised that the compensation hiring range indicated herein is provided solely as a good-faith estimate of expected base compensation for the position. The actual compensation offered will be determined at the time of hire and is contingent upon multiple factors, including but not limited to the candidate’s qualifications, relevant experience, demonstrated skills, and results of assessments conducted during the hiring process.
Bonus:
The BlackBerry Variable Incentive Pay (VIP) program is an organization-wide bonus incentive program which aims to reward full-time eligible employees for their contribution to BlackBerry’s success. VIP payments are made in addition to base salary and factor in company’s performance as a way for employees to share in BlackBerry’s achievements.
Benefits:
The BlackBerry Employee Benefits programs offer a wide range of benefits that support your physical, financial and personal well-being. BlackBerry remains committed to offering affordable benefits including coverage for medical, dental, vision, life, disability insurance, retirement, employee share purchase program and paid-time-off to those that meet the eligibility requirements.
Disclosure of Position Status:
This is an active opening. We are seeking to fill this position immediately
Disclosure of Artificial Intelligence:
We do not use artificial intelligence (AI) to screen, assess, or select applicants at any stage of our recruitment process. All applications are reviewed and evaluated by our hiring team.
