Job Title: Social Media Coordinator
Pay: $32,000.00 - $60,000.00 per year
Job Type: Full-time
Work Location: In person
Position Summary:
The Social Media Coordinator is responsible for driving the online presence and digital brand of House Dental Centre. This role involves creating highly engaging visual content, building active online relationships with our community, and ensuring our brand reflects our high standards of patient care. The ideal candidate has a strong eye for design, is growth-oriented, possesses excellent communication skills, and is passionate about storytelling through social platforms. This position requires a creative mindset paired with a data-driven focus on growth metrics. Daily collaboration with our positive team and ongoing brand strategy development is required.
About House Dental Centre:
Our mission is to transform the smiles of 2,000 patients per year while providing the utmost excellence in patient care. Our mission is guided by our core values, which inform how we hire candidates.
Our Six Core Values Are:
- We are enthusiastic.
- We are perseverance.
- We are transparent.
- We are Excellence.
- We are dedicated.
- We are aligned.
Success Looks Like:
- Vibrant Feed: Maintaining a highly active, visually stunning, and full content calendar across all social media platforms (Instagram, TikTok, Facebook).
- Community Growth: Consistently increasing online engagement, follower retention, and driving local patient inquiries via social channels.
- Flawless Brand Management: Keeping our Google Business Profile and Meta Business Suite optimized, updated, and highly rated.
- Brand Ambassadorship: Ensuring patients and online followers are highly impressed with our digital presence, leading to higher local practice awareness and patient referrals.
- Data-Driven Creativity: Participating in growth strategy alignment and implementing modern social media trends effectively.
Objectives:
- Content Creation: Plan, shoot, and edit eye-catching reels, TikToks, posts, stories, and graphics daily.
- Platform Management: Oversee and update our Google Business Profile, Meta Business Suite, and other active social media platforms.
- Software Mastery: Utilize CapCut, Canva, or similar photo and video editing apps to produce high-quality, polished media.
- Community Engagement: Monitor, track, and respond to comments, messages, and reviews daily to build strong community relationships.
- Growth Tracking: Track and report performance metrics monthly, including engagement rates, follower growth, and patient acquisition source tracking.
- Campaign Execution: Develop and implement fresh, creative social media strategies taught/aligned with practice targets.
- Event Coverage: Represent House Dental Centre at fundraising events in the community, capturing live content and marketing materials as needed.
Competencies:
- Outgoing, confident personality with excellent communication skills and the ability to interact comfortably with people on camera.
- Proven experience or basic training in social media content creation, preferably for a local business or client-facing brand.
- Ability to work independently, manage deadlines, and bring new ideas to the team.
- Highly motivated, driven, hardworking, and trend-aware.
- Comfort and proficiency using Canva, CapCut, and social media scheduling dashboards.
- Excellent verbal and written communication skills with an ability to write engaging, on-brand captions.
Education and Experience:
- High school diploma preferred.
- Minimum 1–2 years of experience in a social media management or content creation environment (portfolio required).
Benefits with the Company:
- Medical, Dental, Vision, Chiropractic, and Massage insurance for full-time positions.
- Paid Professional Development and marketing courses.
- Vacation pay that increases with tenure.
- Competitive Pay.
- Short and Long-term disability.
- Bonus Structure Provided.
- Opportunity to grow within the company.
Physical Requirements:
- Must be able to sit/stand at a computer or handle recording equipment for prolonged periods of time.
Commitment to Diversity:
The company is committed to building and sustaining an inclusive work environment. Applicants are welcomed to apply regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disabilities and actively foster equity, diversity, and inclusion within the company.
How to Apply:
If this position sounds like a good fit, send your resume along with a link to your portfolio or recent design/video work to [Insert Email Address].
For best results: Include the job posting applied for (Social Media Coordinator) in the subject line of the email.
Schedule:
- Monday – Friday
- Occasional Weekends (for community event coverage)
Pay: $16.60-$28.06 per hour
Benefits:
- Dental care
- On-site parking
- Tuition reimbursement
Work Location: In person
