The Mission
Social Commerce Club is building a category-leading brand in social commerce and modern eCommerce growth. We’re hiring a Content Manager who can run the content machine end-to-end and operate our webinar funnel so content consistently turns into qualified leads and pipeline value.
This is a hands-on role for someone who can produce great long-form YouTube content (often unscripted), distribute it across LinkedIn/X, and manage the operational system that converts attention into booked calls.
Success Metrics (You Own These KPIs)
You are accountable for marketing outputs that drive revenue, including:
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Qualified leads generated (definition will be set with the CMO)
- Pipeline value created (qualified opportunities influenced/created)
- Webinar funnel performance: registrations, attendance rate, show rate, conversion to booked calls
- Publishing cadence + consistency (content shipped weekly, not “planned”)
Content Priorities (in order)
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YouTube long-form (main focus)
- LinkedIn + X (distribution + thought leadership)
- Shorts (YouTube Shorts / Reels / TikTok) — secondary
What You’ll Own
Project Management + Content Operations (Critical)
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Own the content + funnel calendar weekly (deadlines, dependencies, publishing dates, webinar dates)
- Run a tight workflow across people and tools: tasks, approvals, handoffs, asset library, file naming
- Coordinate with CMO and internal team to ensure execution is on-time and on-brand
- Maintain dashboards/tracking for content shipping + funnel KPIs
- Flag risks early and solve bottlenecks before they derail output
YouTube Long-Form Production (Core)
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Own the weekly YouTube pipeline: topics, recording schedule, production checklist, publishing cadence
- Turn unscripted recordings into compelling videos through structure, pacing, and storytelling
- Light planning support: outlines, punch lists, intro hooks, titles/thumbnail direction (you don’t need to design, but you need taste)
- Post-production: cutting, pacing, chapters, b-roll, on-screen callouts, sound cleanup
- Publish in YouTube Studio: titles, descriptions, chapters, tags, end screens, cards, playlists
Recording + On-Set Execution (With Jordan)
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Film in-person 2 days/week with Jordan (studio or mobile setup depending on schedule)
- Own technical quality: framing, lighting, audio, backups, file handling
- Keep filming sessions efficient: momentum, logging great moments, capturing b-roll
- Capture opportunistic unscripted moments (quick takes, recaps, behind-the-scenes)
Distribution Engine (LinkedIn + X)
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Repurpose YouTube into LinkedIn posts (strong POV, clean formatting, consistent cadence)
- Create X posts/threads from frameworks, contrarian takes, and key moments
- Build a system for re-packaging evergreen winners over time
Webinar Funnel Ownership (Primary Growth Lever)
Run our webinar funnel end-to-end in partnership with the CMO:
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Webinar topic and angle development
- Landing page + registration flow coordination (you don’t need to build everything, but you drive it to completion)
- Email + reminder sequence coordination
- Asset creation: promo clips, posts, thumbnails/graphics briefs, talking points
- Post-webinar follow-up: clips, recap email, CTA to book calls, nurture sequence coordination
- Ensure webinars ship on schedule and performance improves month over month
Shorts + Clips (Secondary)
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Clip long-form into shorts when it makes sense (high-signal moments + strong hooks)
- Maintain a backlog so shorts don’t steal focus from YouTube + funnel
What “Great” Looks Like in 60–90 Days
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Consistent YouTube publishing cadence with noticeable improvement in structure + retention
- A predictable filming rhythm with Jordan that doesn’t create chaos
- Weekly LinkedIn + X distribution engine running without constant direction
- Webinar funnel shipping on schedule with clear KPI tracking
- Qualified leads + pipeline attribution improving (and you can explain what’s driving it)
Required Skills / Experience
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Proven YouTube long-form editing experience (portfolio required)
- Strong producer instincts: you can shape messy unscripted footage into a great story
- Comfortable filming in-person and owning production quality (audio matters a lot)
- Excellent project management and “operator” mindset
- Strong writing skills for titles, descriptions, LinkedIn posts, and X posts
- Data comfort: tracking performance and making decisions from it
Tools / Stack (Preferred)
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Premiere / Final Cut / DaVinci Resolve (any is fine if output is great)
- Notion / Asana / ClickUp (any strong PM system is fine)
- Google Drive / Slack
- YouTube Studio familiarity
- Webinar funnel tools (we’ll share stack; experience is a plus)
Nice to Have
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Familiarity with eCommerce, TikTok Shop, creators, paid media, or B2B agency growth
- Experience running webinars that generate pipeline
- Thumbnail instincts (even if execution is handed off)
Work Setup
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Hybrid: in-person 2 days/week in Penticton, remote the rest
- Filming days are in-person; editing/funnel ops can be remote
We thank all candidates for applying, however, only successful candidates will be contacted.
At Social Commerce Club, we have one central mission! To help brands thrive in the new era of social commerce. We are at the intersection of eCommerce, content, and social media, and we aim to lead this movement with agility, creativity, and measurable impact. Whether it’s TikTok Shops, YouTube Shopping, or another platform that hasn’t even launched yet, our focus is always on turning views into sales. Our job is not just to make great content or run profitable ads—it’s to merge the two into a powerful, scalable system that grows brands. The future belongs to brands that adapt and thrive on social platforms, and we’re building the bridge to that future.
