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Marketing Content Specialist

FirstService Residential -
Toronto, ON

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Job details

Full-time
$65,000–$70,000 a year

Qualifications

Marketing
Business development
Project management
Bachelor's
Content development
Organizational skills
Communications
AI
Business
Time management

Full job description

Description

Marketing Content Specialist

FirstService Residential is owned by FirstService Corporation, a proudly Canadian company and one of Canada’s great business success stories.
FirstService Residential transforms the property management landscape by providing professional association management services to over 9,000 residential communities across the United States and Canada.
FirstService Residential transforms the property management landscape by providing professional association management services to over 9,000 residential communities across the United States and Canada.

Our dedication to associate satisfaction and growth is recognized by our Great Place to Work certification, exemplifying our commitment to fostering a positive and inclusive workplace culture. Our 19,000 associates can count on competitive salaries, top-tier medical, dental, and retirement benefits, career training, and support for continued professional development.

Experience being part of a high-performing team with a fulfilling career in property management with FirstService Residential.

The Content Specialist is a dynamic and multi-faceted role, focused on leading content planning and development across the South, East and North regions. This position will work collaboratively with the regional and local marketing teams to create impactful and engaging content plan in support of the growth and brand strategies. The specialist will build relationships with subject matter experts and the business development teams across the regions and work closely with the local marketers to support key ancillary services in the regions. They will partner with their counterpart in the West and Texas to collaborate on a global content calendar.

Your Responsibilities:

Lead content planning and development for the North, East and South region in support of the global and local marketing execution
Establish collaborative relationships with the regional and local marketing team, the business development teams and regional and market stakeholders (subject matter experts)
In partnership with the regional marketing teams, lead event, advertising and campaign content creation to achieve growth and brand marketing goals across the North, East and South regions
Partner with the regional creative team to develop local brand advertising for multiple platforms, event and sponsorship content and campaign content
Develop communication plans and distribute communications in partnership with the market level marketers in support of product and service lines i.e. FirstService Project Management and Gittleman Construction and Maintenance to drive internal awareness and adoption of key differentiators.
Lead content localization efforts as needed (spelling, terminology) and convert campaign content into new formats
Host subject matter round tables to stay up to date on market and region insights for content development
Develop social media content for the Canadian social media accounts and as needed for US markets for the US accounts
Create and contribute to a global regional content calendar in partnership with the Content and Communications Manager for the West and Texas

Skills & Qualifications:

Bachelor’s degree in business, marketing, communications, or related areas
Excellent verbal and written communications skills
Confident in developing content across multiple platforms and for a variety of tactics
Experience leveraging AI tools to drive efficiency in content development
Strong project management and time management skills, ability to prioritize and work efficiently under pressure
Collaborative attitude and team player
Exceptional interpersonal and organizational skills
Flexible and adaptable approach toward change
Familiarity with AP Style

Travel:
Limited but potential travel

Compensation
Compensation for the role is $65,000 to $70,000 + benefits

Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties and responsibilities to this job at any time.

FirstService Residential is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, colour, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.

FirstService Residential welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the hiring and selection process.

In accordance with Ontario’s Employment Standards Act (ESA) requirements, we confirm that this job posting is for an existing position within our organization.
INDHON

Automated Employment Decision Tool (AEDT) Usage: We may utilize an Automated Employment Decision Tool (AEDT) in connection with the assessment or evaluation of candidates. The AEDT is designed to assist in objectively evaluating candidate qualifications based on specific job-related characteristics.

Job Qualifications and Characteristics Assessed: The AEDT evaluates candidates based on job qualifications and characteristics pertinent to the role, including skills, experience, and competencies relevant to the position requirements. These qualifications are determined by the unique needs of each role within our company.

Alternative Selection Process or Reasonable Accommodations: Candidates who require an alternative selection process or a “reasonable accommodation,” as defined under applicable disability laws, may make a request through our designated contact channel [email protected].

Requesting Information About the AEDT - NYC Local Law 144: Candidates who reside in New York City and are subject to NYC Local Law 144 may request information about the AEDT, including details on the type of data collected, the sources of such data, and our data retention policies. To submit a request, please contact us at [email protected]; we will respond in accordance with Local Law 144, within 30 days.

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