As a Senior Inside Sales Representative, you will sell lighting, electrical, and industrial safety supplies to customers across government, institutional, industrial, commercial, retail, and contractor segments throughout the GTA territory. You will primarily be selling to procurement and operations decision-makers at municipal bodies, property management companies, and contractors. This role is 80% inside sales order management, quoting, and account development combined with 20% technical product support and cross-functional team support. You will be working with an existing book of house accounts while supporting outside sales representatives with inquiries, quotes, and follow-ups. This is a well-established position reporting directly to the President. The base salary is $80,000 - $90,000 CAD.
• $80,000 - $90,000 CAD base salary
• Commission or bonus structure: details to be confirmed with successful candidate
• Health benefits - approximately 70% employer-paid (full details to be confirmed)
• Laptop and cell phone provided
• Further education reimbursement
• Company social events
• All business expenses reimbursed
Our client was founded approximately in 1995 and is a privately owned company currently in an active growth stage, with year-over-year growth ranging from 5% to 30%. Based in Mississauga, Ontario, they are a distributor of lighting, electrical, and industrial safety supplies serving customers across every major vertical in Canada. Their focus is on LED retrofit solutions and custom product integration with building control systems - they operate as a solutions partner, not just a commodity supplier.
The team is approximately 28 people across two companies under one leadership structure, with half the team having been with the organization for 15 or more years. The culture is customer-first, team-oriented, and solutions-driven. Leadership's philosophy: if they cannot bring value to a customer, they are just another supplier. Key clients include the City of Mississauga, GTAA, Brookfield Property Management, and Black & MacDonald.
• Head Office: Mississauga, Ontario
• Work arrangement: Office-based, Monday through Friday. Counter and floor presence required daily.
• Territory: Greater Toronto Area - supporting inside sales operations and the outside sales team across the full customer base
• Overnight travel: Not required
• Hours: Full-time days - either 7:00 AM to 4:00 PM or 8:00 AM to 5:00 PM (flexible)
• Driver's licence: Not required for this role
• 7 or more years of senior-level inside sales or order desk experience in electrical or lighting distribution (demonstrated product competence matters more than exact tenure)
• Electrical background is required - strong technical product knowledge in electrical and ideally lighting distribution is the single most important qualification for this role
• Comfortable operating independently as a senior contributor without day-to-day supervision
• Experience with CRM systems - comfortable keeping activity logs accurate and current
• B2B inside sales experience - experience supporting both outside sales teams and direct customer accounts
• Post-secondary education is not required - professional experience equivalent is accepted
• Strong technical product knowledge in electrical and lighting products - the ability to answer detailed product questions from customers and outside sales reps without escalation
• CRM software proficiency - Basic to Intermediate (specific platform to be confirmed)
• Microsoft Office - Basic proficiency (Word, Excel, Outlook)
• Familiarity with order entry systems and quoting tools used in electrical distribution environments
• Lighting products including LED retrofit solutions
• Electrical supplies across a broad range of categories
• Industrial safety supplies
• Custom product integration with building control systems
• Solutions-based selling backed by strong supplier relationships - not off-the-shelf commodity supply
• Government and municipal bodies (City of Mississauga, GTAA)
• Property management companies (Brookfield Property Management)
• Industrial and institutional organizations
• Commercial and retail accounts
• Electrical contractors and mechanical contractors (Black & MacDonald)
• Decision-makers include procurement managers, operations managers, and project leads
• Customer base is located throughout the GTA
• Sales cycle varies by account type - transactional and repeat orders for established accounts, longer cycles for custom or project-based work
• Order values range from small transactional purchases to larger LED retrofit and custom integration projects
• Mix of house accounts and new account development opportunities
• Solutions-based approach that goes beyond commodity supply - custom product integration and technical expertise differentiate from national distributors
• Strong supplier relationships enabling access to products and pricing that larger competitors may not match
• 30 years in business with deep GTA market relationships
• Boutique distributor responsiveness and flexibility versus national distributors (Rexel/Nedco, Sonepar) that dominate approximately 70% of the market
• Customer-first culture where every rep is empowered to solve problems
• 40 to 50% - Core inside sales: handling customer calls, preparing quotes, and processing orders with accuracy and speed
• 20% - Quote follow-up and account development: chasing outstanding quotes and growing assigned house accounts within the existing customer base
• 15% - Technical product support: answering electrical and lighting product questions for customers, outside reps, and teammates
• 15% - Supporting outside sales reps: ensuring inquiries are quoted, followed up on, and resolved promptly
• Remaining time - Counter coverage, supplier escalations, and cross-functional support
Key responsibilities include managing a high volume of quoting, order entry, and customer follow-up with accuracy; acting as the senior technical resource for electrical and lighting products; supporting assigned outside reps; following up on outstanding quotes; developing and growing house accounts; and maintaining accurate CRM records.
• Existing book of house accounts - active relationships to manage and grow from day one
• Incoming calls and inquiries from the existing customer base
• Inquiries routed from outside sales representatives
• Some outbound follow-up on outstanding quotes and dormant house accounts
• None required - this is a fully office-based role
• Direct access to and support from the President, with 30 or more years of industry experience
• Integration with an experienced inside sales team and outside sales reps
• Customer, supplier, and product knowledge developed through hands-on learning from an established team
• The right candidate is expected to be able to do the job from day one given their prior electrical distribution experience
• Senior individual-contributor role with genuine autonomy - no micromanagement, a hands-on owner who trusts his people
• Stable, 30-year-old business with a culture where half the team has been there 15 or more years
• Competitive base salary of $80,000 to $90,000 CAD reflecting genuine senior-level experience
• Diverse customer base across multiple verticals in the GTA - no two days are the same
• Solutions-focused environment where technical expertise is genuinely valued, not just order-taking
• Health benefits, laptop, cell phone, education reimbursement, and full business expense coverage
Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.
If this particular role isn't the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive - and if we have another role that could be a great fit for your background, we will reach out to you directly.
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