Location: On-site (various GTA locations), main campus: 290 Vaughan Valley
Hours: Monday – Friday, 8:00 a.m. – 4:30 p.m.
Status: Full-time, permanent
Compensation: $75,000 - $85,000 CAD
Who we are:
Skilled Trades College of Canada (STC) is a leading private career college dedicated to providing hands-on, practical training for students pursuing careers in the skilled trades. With multiple campuses across Ontario, STC is committed to helping students develop the direct hands-on technical skills, confidence and professionalism required to thrive in today’s construction and trades industries. Our programs are developed in collaboration with industry leaders and designed to prepare graduates for real-world success.
Learn more about us at www.skilledtradescollege.ca
What we do:
At Skilled Trades College of Canada (STC) we’re redefining how people discover careers in the skilled trades. Our mission is bigger than education, we’re building a movement that inspires the next generation of electricians, plumbers, HVAC technicians, and trade professionals.
We believe our brand should feel the same everywhere someone experiences it, whether they’re scrolling through Instagram, watching a TikTok, walking through our campus, or visiting our website. Every touchpoint should communicate ambition, energy, authenticity, and opportunity.
We’re looking for a highly creative, culture-driven Social Media & Content Producer who can bring that vision to life.
About the role:
This is not a traditional “social media coordinator” role.
We are looking for a visual storyteller, content creator, trend spotter, and brand builder who understands how to create compelling digital experiences that people actually want to watch, follow, and share.
You will own the creation and execution of dynamic content across social media platforms and digital channels, helping shape how the world sees Skilled Trades College (STC).
From cinematic campus videos and viral short-form content to student success stories and behind-the-scenes moments, your work will help build one of the most recognizable brands in skilled trades education.
This position is for a new role and an open vacancy.
Key Responsibilities:
Responsibilities are inclusive of but not limited to the following:
Content Creation & Videography
· Capture and produce high-quality photo and video content across campuses, events, classrooms, and job sites
· Create engaging short-form videos for TikTok, Instagram Reels, YouTube Shorts, and Facebook
· Film interviews, testimonials, student journeys, instructor spotlights, and brand campaigns
· Edit compelling content with strong pacing, storytelling, music, and motion graphics
· Maintain a consistent visual identity and premium brand feel across all media
Social Media Management
· Manage and grow STC’s social media presence across multiple platforms
· Develop and execute a content calendar aligned with campaigns, enrollment goals, and brand initiatives
· Monitor trends, viral formats, sounds, and platform changes to keep content fresh and relevant
· Write engaging captions and optimize posts for reach and engagement
· Track analytics and continuously improve performance through insights and testing
Brand Experience & Creative Direction
· Ensure all digital touchpoints reflect the energy, culture, and mission of STC
· Collaborate with marketing, admissions, and leadership teams on campaigns and launches
· Help evolve STC’s visual storytelling strategy and online presence
· Bring new creative ideas that elevate the brand beyond traditional education marketing
What you offer:
· Experience 2+ years of experience in social media content creation, videography, or digital marketing
· Strong understanding of TikTok, Instagram, YouTube, Facebook, and emerging platforms
· Exceptional video editing skills using tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or DaVinci Resolve
· Strong eye for composition, lighting, pacing, branding, and storytelling
· Ability to shoot content independently using professional or mobile equipment
· Experience creating content that drives engagement and audience growth
· Creative thinker with strong organizational skills and attention to detail
· Comfortable working in fast-paced environments and adapting quickly
Nice to have:
· Drone videography experience
· Photography and graphic design skills
· Experience managing paid social campaigns
· Experience in education, lifestyle, trades, sports, or creator-led brands
· Active social media presence
What success looks like:
· STC’s social media channels feel exciting, modern, and instantly recognizable
· Content consistently reflects the culture and mission of the college
· Increased engagement, reach, and brand awareness across platforms
· Students and prospective students feel emotionally connected to the brand
· The online experience matches the energy people feel when they walk into STC
Why join us?
· Be part of a rapidly growing brand with real impact
· Creative freedom to shape the voice and identity of the company
· Opportunity to build a standout portfolio with meaningful work
· Work alongside passionate people changing the future of skilled trades education
· Competitive compensation and growth opportunities
What We Offer:
· Competitive salary and benefits package
· Opportunity to make a meaningful impact in the skilled trades education sector
· Collaborative and supportive work environment
· Ongoing professional development opportunities
· A chance to work with a dedicated team committed to excellence
What is required with your application:
· Portfolio
· Examples of content you’ve created the best represent your creative style
We’re looking for creators who know how to capture attention, tell stories, and build culture, not just post content.
We are an inclusive and equal opportunity employer. If you require an accommodation during any stage of the application or interview process, please let us know. We are happy to work with you to meet your needs.
AI is used to support the posting process.
Pay: $75,000.00-$85,000.00 per year
Benefits:
- Dental care
- On-site parking
- Paid time off
- Vision care
Work Location: In person
