The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
Reports to: VP, Canada - The Orchard
Work Location: Toronto
Salary Grade: 30/31
Salary Range: 60,000 - 80,000 CAD
Job Type: Full time / Permanent
Work Arrangement: At least four (4) days/week onsite, 37.5 hours a week
We are seeking an experienced, strategic, and creative Marketing Manager to lead marketing initiatives for priority artists and releases in Canada. This role is ideal for someone with strong knowledge of the Canadian music landscape, deep understanding of digital platforms and fan engagement, and a passion for building impactful, data-driven marketing campaigns.
You will oversee end-to-end campaign strategy, execution, and performance for artists and label partners—collaborating closely with teams across marketing, audience development, creative, and commercial. You’ll use insights, cultural understanding, and innovative marketing approaches to drive growth, visibility, and engagement across multiple genres and audiences.
This is a hands-on, fast-paced role that may occasionally require evening or weekend work to support global releases and time zones.
- Strategic Marketing Leadership.
- Lead the development and execution of integrated marketing strategies for priority artists and releases across Canada.
- Own campaign planning, rollout strategies, execution, and measurement—ensuring alignment with audience insights, platform trends, and KPIs.
- Adapt global marketing strategies to local audiences while identifying unique opportunities for growth within the Canadian market.
- Client & Partner Management
- Act as the primary marketing point of contact for assigned artist, label, and management partners.
- Provide strategic counsel and build strong relationships to drive long-term value and campaign success.
- Ensure consistent communication between Canadian teams and global stakeholders.
Creative Direction & Campaign Development
- Conceptualize and execute creative, high-impact marketing campaigns that resonate with Canadian audiences.
- Develop innovative approaches to content, fan engagement, merchandising, influencer partnerships, and digital storytelling.
- Stay connected to cultural trends, audience behavior, and key moments across the Canadian landscape.
Performance Analytics & Optimization
- Track and analyze campaign performance across streaming, social, and digital platforms.
- Present insights, results, and actionable recommendations to partners and internal teams.
- Use data to inform content strategy, audience targeting, and campaign optimization.
Cross-Functional Collaboration
- Collaborate with Paid Media, Audience Development, Creative, DSP/Commercial teams, CRM, and others to ensure cohesive and impactful campaigns.
- Leverage proprietary tools, fan data, and creative assets to support audience growth and demand generation.
Innovation & Market Growth
- Stay ahead of emerging platforms, trends, influencers, and fan behaviors within Canada.
- Integrate new approaches in digital marketing, content development, and audience strategy.
- Identify opportunities for partnerships, brand collaborations, and local market expansion.
- Proactively identify potential new artist and label opportunities within the Canadian market and refer them to internal teams as appropriate.
Leadership & Internal Contribution
- Contribute to a culture of collaboration, accountability, and creative excellence
- 5+ years of experience in music marketing, entertainment marketing, or brand strategy, with a proven track record of managing high-impact campaigns.
- Strong understanding of the Canadian music ecosystem, digital platforms, streaming, social media, and live event marketing.
- A strategic thinker and creative problem-solver who thrives in a fast-paced environment.
- Data-literate, with experience using performance analysis to shape strategy.
- Exceptional communicator with the ability to influence internal and external partners.
- Passionate about music, culture, and fan engagement—with a pulse on what’s next.
Nice to Have
- Experience working with multicultural audiences or niche genre communities in Canada.
- Existing industry relationships with artists, influencers, media, promoters, and partners.
- Familiarity with CRM, email/SMS marketing, fan data management, and digital advertising tools.
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like health and dental group insurance, life insurance, short and long-term disability plans, group RRSP pension program, tuition reimbursement, health and lifestyle benefit plan and an EAP program.
- Time off over winter break
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
