As an Inside/Outside Sales Business Development Representative, Medical Diagnostic Software, you will sell cloud-based diagnostic medical software that allows cardiology tests recorded at a clinic or lab to be read and diagnosed remotely by a physician. You will primarily be selling to office and clinic managers, who are frequently the effective entry point, and to physicians. This role is approximately 80-90% new business development and 10-20% account management in Year 1, with leads coming primarily from your own self-sourced outreach (cold calling, email, LinkedIn) and occasionally from inbound website enquiries. Customers are cardiology diagnostic clinics, ambulatory care providers, and diagnostic labs across the Greater Toronto Area, Ontario, and eventually the rest of Canada. This is a newly created position, the second position in the sales team, reporting directly to the Director of Business Development. The base salary is $68,000 - $75,000 CAD, plus commission.
$68,000 - $75,000 CAD base salary, plus commission
Year 1 OTE: $90,000 - $105,000 CAD, at approximately a 70% base / 30% variable split
Commission plan currently in development; full details shared upon engagement confirmation
Comprehensive group benefits through Canada Life, including health, dental, disability, and life insurance
Health Care Spending Account
Laptop provided
Personal cell phone reimbursed
Fully remote work arrangement
Our client was founded in approximately 1998 and has been in business for 28 years. They are a privately owned, small team, currently in a growth stage with 5-30% year-over-year growth, established and profitable. Headquartered in Toronto, Ontario, with 8 employees working fully remote, they license cloud-based diagnostic medical software that allows cardiology tests recorded at a clinic or lab to be uploaded, read, and diagnosed remotely by a physician, with results returned to the ordering clinic and the patient’s family physician. They also provide ongoing support to users of the software. Their clients include a province-wide health authority, and they maintain very low client churn across 28 years of operating history. The culture is small, collaborative, and fully remote, with very long employee tenure - most of the team has been with the company 15 years or more - and a strong emphasis on client support from every employee.
Head Office: Toronto, Ontario, Canada
Work arrangement: Fully remote (work-from-home). No required office days. Optional use of a boardroom in the Vaughan/Concord area for occasional in-person meetings.
Sales territory: Greater Toronto Area (primary prospecting focus), then Ontario, then the balance of Canada as accounts arise
Approximately 99% of prospects are small to mid-size cardiology clinics, including multi-site physician clinics, sold remotely
Selective in-person clinic visits are being piloted as one channel among several, primarily for candidates based in the GTA
Hours: Standard business hours, Monday to Friday. No evening or weekend requirement.
Overnight travel: None required
1-3 years of B2B sales experience - sales development, inside sales, or another customer-facing sales role. Must have personally carried and worked a new-business number.
Sales type: B2B, primarily by phone, email, LinkedIn, and video, with willingness to conduct occasional in-person clinic visits in the GTA
Industry experience preferred: healthcare SaaS, health-tech, EMR or practice-management software, digital diagnostics, or B2B technology and SaaS more broadly; ideally selling into clinics or physician practices today
Candidates with clinic and physician relationships but without a SaaS background (e.g., medical supplies, diagnostic equipment, pharma-adjacent) will also be considered, provided they can demonstrate the ability to learn and present technology credibly and have a genuine new-business track record
Experience selling to office/clinic managers and to physicians is an asset
Education: post-secondary education in business, marketing, or a related field is preferred, not required
A valid driver’s licence and access to a vehicle is an asset for occasional GTA clinic visits
CRM software (HubSpot, Salesforce, or comparable) - Intermediate
Microsoft Word, Excel, and PowerPoint - Intermediate
Online screen-sharing and video demonstration tools - Intermediate
High general computer proficiency required - this role sells software to technical, clinical buyers
Cloud-based diagnostic medical software platform enabling cardiology tests recorded at a clinic or lab to be uploaded, reviewed, and diagnosed remotely by a physician, with results returned to the ordering clinic and the patient’s family physician
Ongoing customer support services for platform users
Cardiology diagnostic clinics (primary focus), including multi-site physician clinics
Ambulatory care environments and diagnostic labs
Longer term: OB/GYN and vascular clinics, and acute care environments
Approximately 99% of prospects are small to mid-size clinics, sold remotely
Primary decision-makers: office and clinic managers, who are frequently the effective entry point, and physicians
Annual contract values typically range from $5,000 to $15,000
Deal sizes support a remote-close motion; no travel is required to close business
Sales cycle length: approximately 4 months
28 years of operating history with very low client churn
Remote reading capability that improves physician productivity, which is the primary reason clients buy given increasingly restrictive per-test reimbursement conditions
Platform reliability and a long track record of consistent service
Established relationship with a province-wide health authority client
80% New Business Development
20% Account Management
On a typical day you will self-source pipeline through cold calling, email, LinkedIn, and multi-channel outreach into cardiology and diagnostic clinics, qualify prospects, participate in and eventually run online product demonstrations, progressively take ownership of pricing conversations and closes, and maintain pipeline and activity records in CRM. You will also contribute to building a repeatable sales process, as no formal playbook or sales collateral currently exists beyond the company website.
Approximately 80-90% of pipeline is self-sourced through cold calling, email, LinkedIn, and multi-channel outreach
Approximately 10-20% comes from warm or inbound leads, primarily occasional website enquiries; roughly half of inbound leads originate from office managers or technicians rather than physicians directly
There is no dedicated marketing department, budget, or strategy at this time; word of mouth referral has been the primary lead source to date
None required. Deal sizes do not warrant travel, and remote closing is standard in this market.
There is no structured, formal training program. Onboarding is conducted through shadowing the Director of Business Development on calls and demonstrations, one-on-one product walkthroughs with the CEO, and email support
Training delivery is primarily online and by phone, with one or two in-person meetings possible
You will work through the full sales process several times, shadowing calls and demonstrations, before closing independently
Ground-floor opportunity to build a company’s first dedicated sales function and shape how it gets sold
Defined path toward sales management within 1-2 years, along with expansion into additional diagnostic product lines, new provinces, and new markets outside Canada
Join a stable, profitable company with 28 years of operating history and very low staff and client turnover - most of the team has been with the company 15 years or more
Fully remote role with no required office days and no daily or weekly call quotas
Comprehensive group benefits through Canada Life (health, dental, disability, life insurance, and a Health Care Spending Account), plus a laptop and cell phone reimbursement
Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.
If this particular role isn’t the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive - and if we have another role that could be a great fit for your background, we will reach out to you directly.
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