Cameron Stephens is looking for a marketing leader to build and elevate the function at one of Canada’s most respected commercial real estate capital managers. The Head of Marketing & Communications will be the firm’s lead storyteller and brand steward, thinking strategically about how the firm is positioned in market and executing hands-on without a large team behind them. Strong writing is central to the role — the successful candidate writes, and writes well, producing the firm’s most important materials personally rather than handing that work to agencies or junior staff.
At Cameron Stephens, marketing is a strategic function. The Head of Marketing & Communications works closely with the leadership team on go-to-market decisions, partners directly with Capital Markets and Origination, and brings a genuine point of view on brand, positioning, and commercial priorities.
Reporting directly to the Chief of Staff, this role sits at the intersection of capital markets expertise and modern marketing craft. The successful candidate is digitally savvy, comfortable with AI tools, and fluent in the language of capital management, real estate funds, and wealth. As the firm’s marketing function matures, there’s a clear path for this role to grow in scope and seniority.
What sets this role apart from a conventional asset management marketing position is the mandate to market to two distinct audiences that together make up Cameron Stephens’ business model. On one side are investors — institutional investors, family offices, and high-net-worth individuals who supply the capital the firm deploys. On the other are borrowers — the real estate operators and sponsors who use that capital to finance their projects. The two audiences reinforce each other: credibility with one builds momentum with the other, much like two halves of a single whole.
The Head of Marketing & Communications will build a unified brand that resonates credibly with both investors and borrowers, tailoring messaging, content, and channels to each audience’s distinct context and decision-making process. That’s what makes the role strategic: it takes judgment about how the two audiences reinforce each other, beyond simply producing materials for each in isolation.
- Act as a strategic advisor to firm leadership on brand identity and market positioning within the Canadian capital management landscape
- Define the firm’s voice, positioning, and messaging architecture across all audiences, including institutional, retail wealth, intermediary, and talent
- Ensure brand consistency across every touchpoint, from digital and print to events, earned media, and direct communications
- Benchmark the firm’s brand perception relative to peers and identify whitespace opportunities
- Develop a content strategy and calendar anchored in capital markets insight, real estate trends, and investment strategy that builds the firm’s long-term credibility
- Author and produce high-quality thought leadership pieces, including market commentaries, investor letters, and sector outlooks; project manage white papers in partnership with industry thought leaders and subject matter experts
- Identify and develop emerging industry trends to position Cameron Stephens as a forward-thinking voice in the market
- Develop and place sponsored content in key financial publications and digital channels
- Build a content engine that educates, attracts, and retains investors and intermediaries
- Serve as a strategic partner to Capital Markets and Origination, helping shape go-to-market approach and priorities
- Quarterback the development of pitch decks, fund fact sheets, investor presentations, and product sell sheets — owning messaging, narrative, and brand alignment, and directing external design resources, if necessary, through to final production
- Create and maintain a library of sales enablement materials tailored to different audience segments (institutional, wealth advisors, family offices)
- Support new product launches with go-to-market strategy, naming, and positioning materials
- Develop materials that articulate fund structures, return profiles, and competitive differentiation with clarity and precision
- Own the Cameron Stephens website — strategy, architecture, content, and performance
- Lead social media strategy and execution across LinkedIn and other relevant platforms, with an emphasis on building professional credibility and audience reach
- Develop and execute email marketing programs, including investor updates, market intelligence, product launches, and nurture campaigns
- Monitor, analyze, and optimize digital performance using data and analytics tools
- Ensure all digital communications comply with applicable securities and marketing requirements across the firm’s registrations (EMD, IFM, restricted-PM)
- Develop and execute a proactive PR strategy to elevate the firm’s profile in financial, business, and trade media
- Build and manage relationships with key journalists, editors, and media contacts in the investment and real estate sectors
- Draft press releases, media pitches, and executive talking points
- Manage reputational risk and serve as the firm’s communications lead for sensitive or market-sensitive announcements
- Identify, evaluate, and manage the firm’s participation in key industry conferences, forums, and events across Canada and internationally. Conference presence is the single biggest lever the firm has for building awareness and credibility with core audiences
- Develop a speaking engagement strategy for senior leadership to build brand credibility and thought leadership visibility
- Oversee the planning and execution of proprietary investor events, roundtables, and client entertainment that reflect the firm’s differentiated style
- Manage all event logistics, sponsorships, and post-event follow-up in partnership with the broader team
- Ensure the firm’s social impact initiatives are reflected authentically across marketing channels, reinforcing core values and employer-of-choice branding
- Champion Cameron Stephens Cares, the firm’s charitable giving program focused on housing, humanity, and hospitals, ensuring its impact is communicated authentically to employees, clients, and the broader community
- 6–10+ years of progressive marketing experience, with a meaningful portion in financial services, investment management, asset management, or capital markets
- Working knowledge of Canadian investment management, real estate funds, private credit, and/or wealth management, with a solid understanding of the product, the investor, and the regulatory environment
- Proven experience as both a marketing strategist and a hands-on executor: comfortable building a strategy on Monday and writing copy on Tuesday
- A genuine content creator with strong writing and storytelling ability, demonstrated through work the candidate has personally authored rather than simply directed or edited. The candidate should be capable of producing copy on par with this position overview, translating complex financial concepts into clear, compelling content
- Digital fluency, including website management (CMS, SEO, analytics), social media strategy, email marketing platforms (HubSpot, Mailchimp or equivalent), and performance reporting
- Comfortable using AI tools to accelerate research, drafting, content production, and analytics, with the judgment to know where human craft and compliance review need to take over
- Experience quarterbacking or contributing to pitch decks, fund marketing materials, and investor communications, including briefing and managing external design resources
- Familiarity with securities marketing requirements relevant to the firm’s registrations (EMD, IFM, restricted-PM)
- MBA or equivalent graduate-level business or finance education
- Experience at an alternative asset manager, real estate investment firm, or private equity firm
- Established relationships within Canadian financial media, distribution networks, or the institutional investment community
- Experience managing PR agencies, creative agencies, or freelance content contributors
- Track record of building or significantly scaling a marketing function
The ideal candidate will demonstrate the following qualities that define success at Cameron Stephens:
- Strategic ownership: treats marketing as a driver of commercial outcomes and brings a genuine point of view to leadership discussions
- Content craft: writes and creates at a high calibre personally, treating the written word as core to the role
- Commercial fluency: understands how the firm makes money and tailors marketing priorities to support origination, capital raising, and investor retention
- Builder’s mindset: energized by establishing systems, content engines, and processes where few currently exist
- Complementary-audience thinking: sees investors and borrowers as two reinforcing halves of one business model, and markets to both in a way that strengthens the whole
- Hands-on execution: comfortable moving fluidly between high-level strategy and the close, detailed work of writing, designing, and producing
- Judgment under ambiguity: makes sound prioritization calls with a lean team and a finite budget
- Credibility with sophistication: communicates with the nuance and precision that institutional and high-net-worth audiences expect
Cameron Stephens has built an exceptional track record in capital management. The ambition now is to make sure that track record is known, understood, and respected by a broader universe of investors, intermediaries, and industry peers.
The Head of Marketing & Communications will be a key architect of that reputation, shaping how the market sees Cameron Stephens through every piece of content published, every event attended, every pitch presented, and every conversation sparked. It’s a rare opportunity for genuine ownership of a brand with strong fundamentals and real upside, in a role the firm has built as a strategic priority.
The ideal candidate is someone who has spent time in the investment world, understands what institutional and wealth management clients care about, and knows how to market with the sophistication those audiences demand, while also being a creative, energetic marketer who can roll up their sleeves and make things happen.
The following framework reflects how Cameron Stephens views the strategic role of each marketing channel. It’s meant as context for the role, showing the breadth of channels the Head of Marketing & Communications will be expected to prioritize and orchestrate.
The fundamental source of information for prospects who are brand-unaware or early in the client journey. Sustained investment ensures the website reflects the firm’s evolving market positioning.
Pitch decks, fund fact sheets, and corporate materials across the firm’s fund suite, including CSEC, BSHY, CSMT, the Senior Debt Fund, the New B Funds, WCHY, and others. The firm requires an ongoing capability to develop timely, strategic, and relevant sales enablement content.
Story lines rotate across debt, equity, capital markets, employer-of-choice branding, and social impact to keep the firm’s presence varied and credible.
A cornerstone of effective B2B marketing. Content exploring industry trends and economic insight positions the firm as an authority and builds trust, including the development of speaker profiles and reputation.
The single biggest opportunity to drive awareness and credibility among core target audiences, through presence at relevant conferences and forums and pursuit of strategic sponsorships, panels, and speaking opportunities.
Cameron Stephens events are executed with a level of flair that is highly differentiated, and clients and employees value it.
Fundamental to the sales culture and relationship building at the firm, supporting long-term relationships with borrowers and investors built on loyalty and trust.
Targeted PR positions the firm as an authority in real estate asset management, driving interest and engagement from investors and borrowers and elevating industry-leading thought leadership and research.
A disciplined, test-and-learn approach to paid media within a limited budget, including sponsored content placed through targeted industry channels.
Giving back in meaningful and impactful ways is core to the firm. Marketing ensures social impact is reflected authentically across channels, living the firm’s core values and supporting employer-of-choice branding.
