Automotive In-Dealership Trainer (Central Region)
COMPETITION NO. ADP26-01
Contract: March 2026-December 2026
Band 10: $87,240 - $109,049
About Durham College:
Durham College (DC) is a leading post-secondary institution that supports students to develop career-ready skills for the ever-changing job market. With a focus on experiential learning, led by expert faculty, through field placements, applied research, co-ops and other hands-on opportunities, DC grads are known for having the skills and knowledge they need to adapt to the ever-changing workforce.
A leader in innovative teaching and learning, Durham College offers a wide range of market-driven programs across multiple disciplines, including culinary management, farming and horticulture, business, IT, construction and trades, science and technology, health care, engineering, social and community services, media, art and design.
Our modern campuses in Oshawa and Whitby offer 145 programs – including six bachelor’s degrees and 11 apprenticeship programs – to more than 11,000 full-time post-secondary and nearly 3,000 apprenticeship students. In addition, we have more than 16,000 student registrations in professional and part-time learning. More than 120,000 alumni represent the college, both locally and around the world.
DC has an estimated annual economic impact of more than $913 million on Durham Region and is proud to be an active and engaged member of the communities we serve by contributing resources and expertise to enhance social and economic well-being through partnerships, investments and collaboration.
Position Information:
Corporate Training Services is seeking an innovative and enthusiastic individual to join our Corporate Training Services team as an Automotive In-Dealership Trainer for the GM Canada Central Sales Region.
Reporting to the Account Manager GM Projects, and under the direction and supervision of the GM Central Region Sales Manager, the Automotive In-dealership Trainer develops and delivers targeted training programs for sales employees of select GM Dealerships within the Central Region. Using various learning aides, the Trainer delivers high-quality training sessions, in the dealership, to raise the level of product knowledge and selling skills of the GM Canada dealer personnel.
The responsibilities of the Automotive In-Dealer Trainer include but are not limited to:
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Have extensive knowledge of General Motors vehicles and competitive products.
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Remaining current with ongoing developments within the Canadian car and light-duty truck market including technological advancements and EVs.
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Applying highly effective presentation skills for live and virtual deliveries.
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Creating a positive learning environment that accommodates the diverse culture of the client audience.
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Utilizing principles of adult education to actively engage participants in the learning process.
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Working collaboratively with the Account Manager GM Projects and General Motors’ Regional and District Sales Managers to develop program content, goals and KPIs.
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Developing reports, summaries, and evaulations for all dealership engagements that outline key strengths and opportunities for improvement.
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Proactively scheduling training sessions with dealer contacts.
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Solicit and, when possible, accommodate dealership level feedback on training content and delivery format to maximize training impact.
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Delivering engaging training programs using presentation software and hands-on vehicle demonstrations for live and virtual sessions.
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Communicating effectively with participants, clients and the program team.
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Manage logistics of training vehicle access for research and dealership training events.
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Travelling across the Central Sales Region on an ongoing basis with some overnight travel required. .
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Travelling to Whitby, Ontario regularly to participate in new program development activities and client meetings.
Qualifications:
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A minimum of five years General Motors Dealership experience or related experience in an automotive sales and/or fixed ops environment.
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Training experience for corporate clients with demonstrated highly effective presentation skills for live and virtual deliveries.
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Experience in the development of training materials.
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Proficiency in the use of Microsoft Office (both PC and MAC), Keynote, and Pages.
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Extensive knowledge of General Motors vehicles and the competition.
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Knowledge of current and ongoing developments within the Canadian car and light-duty truck market including technological advancements and EVs.
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Holds a valid G Driver’s license.
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Demonstrates above-average verbal and written communication skills.
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Diploma or Certificate in adult education is an asset.
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Bilingual in English and French is an asset.
Please apply below by submitting your cover letter and resume to the online portal. Job Competition will remain open until filled. Competition number ADP26-01.
Contact Us T:905.721.3073 [email protected]
C Wing, Second Floor - 2000 Simcoe St. N. Oshawa, ON
Durham College invites applications from all qualified individuals. Durham is committed to fostering workplace diversity, and, provides accommodations to applicants with disabilities throughout our hiring process. If you require this information in alternate format; require communication supports; an accommodation in applying for a posting and/or if you are selected for an interview, please contact our Human Resources (HR) department and an HR assistant will work with you to meet your needs.
We thank you for your interest in employment with Durham College however, only those candidates selected for an interview will be contacted.
Land Acknowledgement
Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.
