Director of Service Line DevelopmentPleasant Plumber
Location: Winnipeg
Position Type: Full-Time
Reports To: CEO
Salary: $95,000 annually to start, with the opportunity to increase to up to $130,000 within the first year based on successful service-line launches, profitability, and handoffs, plus performance-based compensation opportunities.
About Pleasant Plumber
Pleasant Plumber is a growing plumbing company focused on delivering exceptional service while building a scalable, high-performing organization.
We're now looking for an entrepreneurial Director of Service Line Development to build new revenue-generating businesses within Pleasant Plumber.
This is not a traditional management position. We're looking for a builder.
You'll take new service lines from:
Idea → Launch → Team → Systems → Sales → Profitability → Management → Handoff
Once a division is established, profitable, and capable of operating without your day-to-day involvement, you hand it off and move on to the next opportunity.
Position Overview
Your initial mandate is to build three new service divisions within approximately 6–9 months.
1. Pipe Lining — First 3 Months
Build Pleasant Plumber's pipe-lining division from the ground up, including equipment, staffing, training, pricing, sales, marketing, SOPs, KPIs, and profitability.
2. Residential Sewer & Waterline Replacement — Months 3–6
Build the complete operation, including equipment, vehicles, staffing, training, pricing, estimating, financing, sales, marketing, safety, SOPs, KPIs, and management.
3. Water Treatment — Months 6–9
Build our water-treatment division, including products and suppliers, installation processes, training, pricing, margins, lead generation, sales, SOPs, KPIs, and management.
The goal isn't simply to add three services. The goal is to build three profitable businesses.
Key ResponsibilitiesService Line Development
- Evaluate opportunities and determine whether they make financial and strategic sense.
- Build new service lines from concept through profitable operation.
- Develop the equipment, people, suppliers, training, pricing, sales, and processes required for launch.
- Establish timelines, budgets, KPIs, and profitability targets.
- Take full ownership of each project from start to finish.
Operations & SOPs
- Build efficient, scalable operating systems for each division.
- Create SOPs, checklists, workflows, training materials, and quality-control processes.
- Establish clear accountability and performance standards.
- Continuously improve processes, efficiency, customer experience, and profitability.
- Ensure successful processes are documented and repeatable.
We are looking for someone who genuinely loves operations, organization, systems, and SOPs. Being meticulous is a strength in this role.
People & Leadership
- Determine staffing requirements and recruit the right people.
- Build training and onboarding processes.
- Develop team members and future managers.
- Establish clear roles, expectations, and accountability.
- Build each division so it can operate successfully without you.
Sales & Financial Performance
- Develop pricing and sales processes that support target margins.
- Establish estimating, financing, follow-up, and closing processes.
- Work with marketing to generate the leads required for growth.
- Monitor revenue, average ticket, conversion rates, gross margin, and profitability.
- Identify opportunities to improve financial and operational performance.
Handoff & Replication
- Develop or recruit the manager who will take over each division.
- Ensure the business has the systems, people, documentation, and KPIs required to operate independently.
- Create a playbook documenting how the business works and how it can be replicated.
- Successfully hand off each division and move on to the next opportunity.
What We're Looking For
We're looking for someone who combines entrepreneurial thinking with exceptional operational discipline.
The ideal candidate will:
- Have experience building or scaling a business, department, service line, or operation.
- Be exceptionally organized, meticulous, and detail-oriented.
- Have a genuine passion for SOPs, systems, processes, and documentation.
- Be comfortable creating structure where none currently exists.
- Understand financial performance, margins, and profitability.
- Have experience recruiting, training, coaching, and developing people.
- Be comfortable working in both the office and field.
- Take ownership and solve problems without waiting for instructions.
- Move quickly without sacrificing quality or attention to detail.
- Have strong communication and leadership skills.
- Have experience in plumbing, HVAC, construction, mechanical contracting, home services, or another skilled-trades environment is strongly preferred.
You don't need someone to give you a 100-step roadmap.
Creating the roadmap is part of your job.
Compensation & Opportunity
- $95,000 starting salary
- Opportunity to increase to up to $130,000 within the first year based on successful service-line launches, profitability, and handoffs
- Performance-based bonus program
- Comprehensive health and dental benefits
- Pension matching program
- Paid vacation
The philosophy is simple:
Build something valuable. Make it profitable. Make it repeatable. Hand it off. Get rewarded.
Why Join Pleasant Plumber?
This is an opportunity to build businesses—not simply manage an existing department.
You'll have significant ownership over the development of three new revenue divisions and the opportunity to create the systems and playbooks that can eventually be replicated across future Pleasant Plumber markets.
For the right person, this role can evolve into broader leadership roles.
We're looking for someone who gets excited by:
Building. Organizing. Documenting. Measuring. Improving. Hiring. Training. Solving.
If you're an entrepreneurial operator who wants to build something from the ground up—and you're the kind of person who gets genuinely excited about a great SOP—we'd love to hear from you.
Recruitment Partner
Pleasant Plumber has partnered with Coast to Coast HR to assist with the recruitment and selection process for this opportunity. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Equal Opportunity Employer
Pleasant Plumber is committed to creating an inclusive workplace. We welcome applications from all qualified individuals regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, religion, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, or any other characteristic protected under applicable human rights legislation.
Accessibility
Pleasant Plumber is committed to providing reasonable accommodations throughout the recruitment process. If you require accommodation at any stage of the hiring process, please let us know.
Pay: From $95,000.00 per year
Benefits:
- Company pension
- Dental care
- Extended health care
- Paid time off
- Vision care
Ability to commute/relocate:
- Winnipeg, MB R3G 2X1: reliably commute or plan to relocate before starting work (required)
Language:
Location:
- Winnipeg, MB R3G 2X1 (required)
Work Location: In person
