I. H. Asper School of Business
Position number: 26076
Date posted: May 29, 2026
Communications Specialist - AA3 (AESES)
Revised Regular Continuing Full-Time (Budget Funded)
Work schedule:
35 Hours/week (Monday to Friday, 8:30 am to 4:30 pm)
Salary:
$31.30 to $44.11 per hour ($56,966.00 to $80,280.20 per annum)
Expected Start Date
June 29, 2026
For more information please contact: Elaine Chipongian - [email protected]
COMMUCATIONS STRATEGY AND PROJECT MANAGEMENT:
- Develops multichannel marketing strategies that include print and digital materials, website and intranet development, photography and videography, merchandising, and social media.
- Lead projects using project management tools such as ClickUp, Planner, Teams, Outlook, and other digital tools.
- Allocate tasks and provide instructions and feedback to fellow collaborators: copywriter, graphic designer, and any external marketing vendors.
- Act as a liaison between the Marketing and Communications team and the key stakeholders of the Asper School of Business.
- Research of current marketing practices by competitors and relevant organizations. Presenting the information to stakeholders and suggesting tactics for the faculty to execute.
- In collaboration with Manager, Communications, advises on the strategy and content of UM Today stories that highlight and promote Asper School of Business success with a primary focus on highlighting student success, experiential education, research achievements, international exchange, entrepreneurship and student groups.
- In collaboration with Manager, Communications and Marketing Officer leads the creation of website content and creates unique, relevant and ongoing written content for the website.
- Creates custom web content for the website through HTML web development and mock up design proposals using Figma.
- Follow best practices of UX and UI in order to improve the user experience and improve duration of website visits and recruitment conversion metrics.
- Lead the SEO and AEO strategy to optimize the website’s content for improved organic traffic.
- Supports the Manager, Communications with the research, development and proofreading associated with the creation of speaking notes, emails and reports for the Asper School of Business Dean.
- Ensure all content is current and up to date and explores alternate ways of presenting information that highlights and reinforces the Asper School of Business brand.
- Lead the knowledge mobilization communications strategy on the dissemination of scholarly papers and research and other accomplishments of the faculty, staff, and students of the Faculty including, but not limited to, grant success, new undergraduate and graduate programs, awards, achievements, news, and faculty and staff bios.
- Provides effective proofreading and oversight on all written and digital content.
- Acts as liaison to other department coordinators within the Faculty responsible for website content and UM today written content.
- Leads a regular website content audit to ensure written content aligns with Asper’s strategic priorities.
SOCIAL MEDIA MANAGEMENT:
- With oversight from the Manager, Communications, develop a faculty-wide social media strategy that aligns with and supports the Strategic Plan.
- In collaboration with Manager, Communications, lead a social media strategy around the Academic and Research areas of the Faculty while actively using social media to help communicate and promote engagement with Faculty members, students, alumni and public audiences.
- Create social media content that supports increased online community engagement.
- Ensures the Asper School of Business brand is accurately represented on social media while adapting the content to reflect the platform and primary audiences.
- Utilizes Asper’s primary social media channels comprised of Instagram, LinkedIn, Facebook, and YouTube to elevate the Asper School of Business brand.
- Manages and maintains the Asper YouTube channel.
- Create and maintain the strategy for social media responses on comments and direct messages.
- Support the Asper Marketing Team in optimizing organic and paid social media campaigns.
- Organizes and runs the monthly Asper social media meetings that include all Asper units, student groups and partners. This includes the presentation of analytic reports, agenda preparation and meeting reports.
- Creates successful social media campaigns that meet campaign goals and generate audience growth.
- Works with relevant influencers or complementary brands/partners to grow the School’s social media following organically.
- Collaborate with the Graphic Designer and Copywriter to create compelling social media content.
- Assumes responsibilities for overseeing Asper social media channels to ensure they are relevant while following and implementing emerging trends.
- Provides social media leadership and support to the Student Marketing Assistant when applicable.
- Responsible for the posting and scheduling of the channels utilizing platforms such as Hootsuite and LinkTree.
- Provides and formally presents social media analytics reports for larger marketing campaigns.
- Follows and shares all relevant U of M and community social media content.
EMAIL COMMUNICATIONS:
- Provides advise in strategy, planning, developing and deploying of all Dean and Associate Dean’s office email communications by the Asper School of Business.
- Creates and maintains the technical infrastructure for email automation and data management using Zapier, Google Sheets, and Mailchimp.
- Manages, organizes, edits, tests and deploys email marketing initiatives for the Asper School of Business .
- Creates and edits audience-specific email content.
- Oversee graphics, content, and photography creation for email communications.
- Oversee graphics, content, and creation of the Asper internal newsletter.
ADMINISTRATION:
- Manages the Asper Photo Library and uploads photos on to the Flickr account.
- Provides all associated social media channel invoices to the Manager, Communications.
- Supports library of Faculty forms to ensure proper branding and adherence to required content (e.g. programregistration forms, student media waiver forms, survey results, information session forms).
- May be required to preform related duties not exceeding skills and capabilities as required.
MINIMAL FORMAL EDUCATION REQUIRED:
- A University degree and/or creative communications diploma plus a minimum of three years of directly related experience working in marketing and communications, journalism, or communications and public relations are required, including experience managing social media channels.
- Knowledge of university regulations, programs and procedures as they relate to the function/program.
EXPIERENCE:
- Minimum two years’ experience writing, proofreading, interviewing and updating is required.
- Experience developing social media plans, deploying content and scheduling of posts is required.
- Experience using Microsoft Office and Google Docs/Sheets.
- Demonstrated experience preparing PowerPoint (or comparable) presentations.
- Advanced computer skills and demonstrated knowledge of personal computer, MS Office Suite (Word, Excel, Access, Power Point, Outlook) design and layout, desktop publishing, displays, reports and web pages are required.
- Experience using Hootsuite or other social media scheduling platforms is required.
- Knowledge of Google analytics and experience with digital animation is consider an asset.
- Knowledge of University regulations and experience in an Academic environment preferred, or experience in a not for profit work environment is considered an asset.
- Speech writing experience is considered an asset.
- Public speaking experience is considered an asset.
- Experience running Zoom meetings and virtual events considered an asset.
- An acceptable equivalent combination of education and experience may be considered.
SKILLS AND ABILITIES:
- Professional communication skills, written and verbal, are required.
- An ability to understand and develop a consistent brand narrative while considering communications nuances between audiences is required.
- Excellent interpersonal skills, initiative, and the ability to exercise tact, diplomacy and patience to work in harmony with all levels of faculty, staff, students and the public is required.
- Proven and strong attention to detail in written and visual communications is required.
- Advanced knowledge of social media platforms is required.
- A creative and innovative approach to communications is required.
- Ability to learn and retain very detailed information quickly is required.
- Proven ability to independently prioritize work and meet deadlines; organizational and time management skills are required.
- Ability to organize and manage projects and work collaboratively with faculty, staff, students, and other communication professionals is required.
- A creative and innovative approach to social media is required.
- Ability to work independently with minimal supervision required.
- A satisfactory work record, including satisfactory attendance and punctuality, is required.
The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).
If you require accommodation supports during the recruitment process, please contact [email protected] or 204-474-7195. Please note this contact information is for accommodation reasons only.
Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of "The Freedom of Information and Protection of Privacy Act" (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.
