About 158275 Canada Digital Systems Inc.
158275 Canada Digital Systems Inc. provides data services, cloud platform solutions, business automation, and digital workflow services to organizations seeking to modernize their operations.
We help businesses improve productivity, simplify repetitive processes, organize information, and implement practical digital solutions that support long-term growth.
We are seeking a creative, organized, and results-oriented Digital Marketing Coordinator to support our digital campaigns, content, website, social media, email marketing, lead-generation, and marketing analytics activities.
Position Overview
The Digital Marketing Coordinator will help plan, create, launch, monitor, and improve marketing initiatives that promote the company’s technology services to business audiences.
You will coordinate content across the company website, email campaigns, professional social media platforms, landing pages, digital advertisements, newsletters, and sales-support materials. You will also maintain campaign calendars, update CRM records, track performance indicators, and prepare clear reports on marketing results.
This position is well suited to someone who combines strong writing and organizational skills with an interest in digital marketing, technology, analytics, and B2B lead generation.
The successful candidate will be comfortable managing several projects simultaneously, collaborating with sales and technical teams, and using performance data to improve future campaigns.
Key Responsibilities
Digital Campaign Coordination
- Assist with the planning and execution of digital marketing campaigns promoting the company’s data, cloud, automation, and workflow solutions.
- Coordinate campaign timelines, deliverables, approvals, audience segments, and publication schedules.
- Support campaigns across email, organic social media, paid digital advertising, website content, landing pages, and professional networking platforms.
- Maintain an organized digital marketing calendar.
- Ensure campaign materials are accurate, professional, consistent, and published on schedule.
- Coordinate campaign requirements with management, sales, technical, and external service providers.
- Assist with audience targeting and campaign segmentation.
- Monitor active campaigns and identify opportunities for improvement.
- Support A/B testing of subject lines, calls to action, landing-page content, advertisements, and other campaign elements.
- Maintain accurate records of campaign activities, outcomes, and lessons learned.
Content Creation and Copywriting
- Write and edit website pages, landing pages, email campaigns, newsletters, social media posts, service descriptions, case studies, and promotional materials.
- Translate technical information into clear and engaging business language.
- Create content explaining the value of cloud platforms, data services, workflow automation, and digital business solutions.
- Develop content for business owners, operations managers, technology leaders, and other decision-makers.
- Maintain a consistent brand voice across marketing channels.
- Proofread materials for grammar, accuracy, tone, and formatting.
- Collaborate with technical team members to verify product and service information.
- Repurpose longer content into shorter email, website, and social media formats.
- Maintain an organized library of approved marketing copy, images, templates, and digital assets.
- Ensure that all claims are accurate and supported by the company’s actual capabilities.
Website and SEO Support
- Update website pages, service descriptions, blog content, calls to action, forms, and landing pages.
- Assist with keyword research for B2B technology, cloud, automation, data, and digital workflow topics.
- Apply basic on-page SEO practices to headings, titles, metadata, URLs, links, and page content.
- Review website pages for outdated information, broken links, formatting issues, and inconsistent messaging.
- Work with technical team members to coordinate website corrections and improvements.
- Assist with improving website navigation, usability, accessibility, and conversion paths.
- Monitor website traffic, engagement, lead submissions, and other performance indicators.
- Support the creation of campaign-specific microsites or landing pages.
- Verify that website forms and tracking links function correctly before campaigns launch.
- Maintain records of website changes and content updates.
Email Marketing and CRM
- Build, test, schedule, and monitor email marketing campaigns.
- Maintain contact lists, audience segments, campaign tags, and subscription preferences.
- Support lead-nurturing and customer-education email sequences.
- Create professional subject lines, preview text, email copy, and calls to action.
- Test email formatting across common devices and email clients.
- Monitor delivery, open, click, conversion, bounce, and unsubscribe activity.
- Maintain accurate marketing and lead information in the company’s CRM system.
- Coordinate lead handoffs between marketing and business-development teams.
- Assist with lead scoring, campaign attribution, and follow-up processes.
- Help maintain compliance with applicable privacy and electronic-marketing requirements.
- Ensure unsubscribe requests and communication preferences are respected promptly.
Social Media and Digital Presence
- Coordinate the company’s presence on LinkedIn and other approved platforms.
- Prepare and schedule professional social media content.
- Create posts promoting services, educational resources, company updates, and industry insights.
- Monitor comments, messages, mentions, and relevant conversations.
- Escalate sales inquiries, support questions, or sensitive communications to the appropriate team member.
- Maintain a consistent and professional company profile.
- Track engagement, follower growth, referral traffic, and lead-generation results.
- Research relevant industry topics, keywords, and content opportunities.
- Support employee advocacy and approved thought-leadership initiatives.
- Help maintain accurate company information across digital directories and business profiles.
Paid Advertising and Lead Generation
- Assist with paid search, paid social, display, retargeting, and lead-generation campaigns.
- Support campaign setup, audience targeting, creative preparation, and conversion tracking.
- Coordinate advertisements for the company’s cloud, data, automation, and workflow services.
- Monitor spending, impressions, clicks, conversions, and cost-per-lead indicators.
- Identify underperforming advertisements or audience segments.
- Assist with keyword, competitor, and market research.
- Coordinate landing pages and lead forms for paid campaigns.
- Verify that tracking parameters and conversion events are configured correctly.
- Prepare campaign summaries and recommendations.
- Ensure advertising copy accurately represents the company’s services.
Analytics and Reporting
- Track website, email, social media, advertising, and lead-generation performance.
- Prepare weekly and monthly marketing reports.
- Monitor indicators such as website traffic, engagement, form submissions, email performance, conversion rates, campaign costs, and qualified leads.
- Create clear charts, summaries, and presentations for management.
- Identify trends, unusual results, and opportunities for improvement.
- Compare campaign performance against established objectives.
- Assist with maintaining dashboards and recurring reports.
- Review data for accuracy before presenting results.
- Document campaign sources, tracking methods, and reporting definitions.
- Translate marketing data into practical recommendations.
- Work with sales personnel to understand lead quality and campaign outcomes.
Sales and Team Support
- Create presentations, service overviews, proposal materials, and digital sales collateral.
- Support business-development campaigns and account-based marketing initiatives.
- Prepare customized materials for selected industries or customer segments.
- Coordinate marketing-qualified leads with the sales team.
- Maintain accurate records of campaign responses and sales follow-up.
- Assist with webinars, virtual demonstrations, business events, and educational sessions.
- Prepare invitations, registration pages, reminder emails, and follow-up communications.
- Collect feedback from sales and customer-facing teams.
- Use feedback to improve campaign messages and audience targeting.
- Participate in marketing meetings, planning sessions, and performance reviews.
Requirements
- College diploma or university degree in marketing, communications, business, digital media, advertising, public relations, or a related field.
- One to three years of experience in digital marketing, marketing coordination, content marketing, communications, or a related position is preferred.
- Strong written and verbal communication skills in English.
- Demonstrated ability to write clear, professional marketing content.
- Knowledge of digital marketing principles, including content, email, social media, SEO, lead generation, and analytics.
- Experience coordinating campaigns, deadlines, approvals, and digital assets.
- Strong attention to detail and proofreading ability.
- Ability to organize multiple assignments and follow them through to completion.
- Comfortable working with spreadsheets, reports, performance indicators, and campaign data.
- Ability to communicate technical services in clear business language.
- Proficiency with Microsoft Office or comparable productivity software.
- Familiarity with website content-management systems.
- Familiarity with email marketing or marketing-automation platforms.
- Familiarity with CRM software and lead-management processes.
- Ability to work independently while collaborating effectively with sales, technical, and management teams.
- Professional judgment when handling customer information, marketing data, and public communications.
- Ability to receive feedback and revise work efficiently.
- Legally authorized to work in Canada.
Preferred Qualifications
- Previous marketing experience in technology, SaaS, cloud services, business software, professional services, or B2B environments.
- Experience with Google Analytics 4, Google Search Console, Google Ads, or similar platforms.
- Experience with LinkedIn Campaign Manager, Meta Ads Manager, or other advertising platforms.
- Familiarity with HubSpot, Mailchimp, Salesforce, Zoho, or comparable CRM and email platforms.
- Experience with WordPress or another content-management system.
- Familiarity with Canva, Adobe Creative Cloud, Figma, or similar creative tools.
- Basic understanding of HTML and website publishing.
- Experience creating landing pages and lead-generation forms.
- Knowledge of SEO, keyword research, conversion tracking, and campaign attribution.
- Experience preparing dashboards or marketing reports.
- Familiarity with marketing automation and lead-nurturing workflows.
- Experience supporting webinars, virtual events, or B2B sales campaigns.
- Understanding of Canadian privacy and electronic-marketing requirements.
Equivalent combinations of education, relevant projects, professional experience, and transferable skills will be considered.
Benefits
- Comprehensive onboarding and training on the company’s services and target markets.
- Opportunities to develop experience across content, email, SEO, social media, analytics, and paid campaigns.
- Exposure to cloud platforms, data services, business automation, and digital transformation.
- Professional-development and skills-training opportunities.
- Access to modern marketing, CRM, analytics, and productivity tools.
- Collaborative work with sales, technical, and management teams.
- Consistent Monday-to-Friday daytime schedule.
- Professional downtown Toronto office environment.
- Convenient location near Union Station and public transit.
- Paid vacation, statutory holidays, and applicable leaves in accordance with company policy and Ontario employment standards.
- Opportunities for advancement into digital marketing specialist, content marketing, demand generation, marketing operations, or marketing-management positions.
- An inclusive workplace that values creativity, accountability, accuracy, and continuous improvement.
What Success Looks Like
A successful Digital Marketing Coordinator will:
- Deliver accurate, professional campaigns on schedule.
- Produce clear and engaging content for business audiences.
- Maintain organized marketing calendars, assets, and campaign records.
- Improve website, email, and social media engagement over time.
- Generate relevant marketing-qualified leads.
- Maintain accurate CRM and analytics information.
- Prepare reliable reports with practical recommendations.
- Collaborate effectively with sales and technical teams.
- Develop a strong understanding of the company’s services and customer needs.
- Use data and feedback to improve future marketing activities.
- Protect the company’s brand by avoiding inaccurate or unsupported claims.
Ideal Candidate
You may be a strong fit for this opportunity if you enjoy combining creativity with organization and data.
You can write an engaging email or social media post, but you are equally comfortable checking campaign links, reviewing analytics, updating CRM records, and managing deadlines.
You are interested in learning how technology helps businesses improve their operations. You do not need to be a software developer, but you should be curious about cloud platforms, data services, automation, and digital workflows.
You take ownership of your work, notice small errors before materials are published, and use performance results to improve your next campaign.
Application Process
Please submit your current résumé and a brief cover letter describing your relevant digital marketing experience.
Applicants are encouraged to mention experience with content creation, email marketing, social media, SEO, website management, CRM systems, paid advertising, Google Analytics, or B2B lead generation.
Candidates selected for further consideration may be contacted for an initial telephone or virtual interview. The recruitment process may also include a short, role-related exercise involving sample marketing content or campaign analysis.
Any assessment will be limited in scope, directly related to the position, and will not involve completing unpaid commercial work.
We appreciate the interest of all applicants; however, only candidates selected for the next stage will be contacted.
Equal Opportunity and Accommodation
158275 Canada Digital Systems Inc. is committed to providing an inclusive and respectful recruitment process.
Employment decisions are based on qualifications, relevant experience, demonstrated abilities, and the requirements of the position. Accommodation is available during the recruitment and selection process upon request.
Pay: $58,622.90-$74,331.02 per year
Benefits:
- Company events
- Employee assistance program
- Extended health care
- Paid time off
- Relocation assistance
- RRSP match
Work Location: In person
