CPL Growth Agency;
Full-Time Position – On-Site Only (No Remote Work)
Key Responsibilities
Digital Performance & Paid Advertising Management
- Design, launch, manage, and optimize Meta (Facebook & Instagram) advertising campaigns for CPL and our partner clinics across Canada.
- Manage multiple advertising accounts simultaneously, monitor campaign performance, and provide strategic recommendations tailored to each clinic's objectives.
- Build custom audiences, configure conversion events, manage Meta Pixels, and optimize advertising budgets to maximize performance.
- Generate detailed performance reports, including Cost Per Lead (CPL), conversion rates, ROAS, and other key performance indicators, while providing actionable recommendations for continuous improvement.
- Monitor industry trends, platform updates, and advertising best practices to proactively optimize campaigns.
Social Media Management
- Create, publish, moderate, and manage engaging content across Facebook, Instagram, LinkedIn, and TikTok as required.
- Respond to comments and private messages professionally, empathetically, and in alignment with CPL's brand values.
- Conduct competitor analysis and monitor audience engagement, adjusting content strategies to maximize interaction and organic reach.
- Optimize content using SEO/SEM best practices and platform algorithms.
Collaboration & Marketing Strategy
- Contribute actively to the company's overall digital marketing strategy, including SWOT analyses, market research, competitive analysis, and brand positioning.
- Collaborate closely with the marketing team, executive leadership, trainers, and field representatives to ensure consistent messaging and effective advertising initiatives.
- Support major promotional campaigns, including VIP events, open houses, and product launches.
- Assist in implementing and optimizing marketing automation systems, including chatbots, automated lead nurturing, CRM workflows, and messaging automation.
Qualifications
- Minimum of two (2) years of experience in digital marketing, Meta advertising, paid media management, or social media marketing (agency or medical/aesthetic industry experience is considered a strong asset).
- Advanced proficiency with Meta Ads Manager, Facebook, Instagram, and other digital advertising platforms.
- Experience managing multiple clients, clinics, or advertising accounts simultaneously.
- Strong analytical skills with the ability to interpret campaign data and optimize performance.
- Highly organized, creative, self-motivated, detail-oriented, and capable of working independently while collaborating effectively within a team.
- Solid understanding of digital marketing KPIs, ROI, ROAS, conversion tracking, and lead generation.
Working Conditions
- Full-time, on-site position only (no remote work).
- Monday to Friday, daytime schedule.
- Annual salary: $70,000–$90,000, based on experience and qualifications.
Benefits
- Dynamic, fast-growing, and innovative work environment.
- Collaborative and supportive team culture.
- Free on-site parking.
- Paid vacation and paid time off.
- Company-sponsored events.
- Opportunity to work on high-impact marketing projects that directly contribute to the growth and success of partner clinics across Canada.
Job Type: Full-time
Benefits:
- Paid time off
- Company events
- On-site parking
Poste à temps plein – présentiel uniquement (aucun télétravail).
Responsabilités principales Gestion de la performance numérique et des campagnes publicitaires
- Concevoir, exécuter et optimiser des campagnes publicitaires sur Meta (Facebook et Instagram) pour CPL et pour nos cliniques partenaires à l’échelle nationale.
- Gérer plusieurs comptes publicitaires partenaires simultanément, assurer le suivi des résultats et offrir un accompagnement stratégique selon les objectifs de chaque clinique.
- Créer des audiences personnalisées, configurer des événements de conversion, suivre les pixels publicitaires et effectuer des ajustements de budget.
- Générer des rapports de performance détaillés (CPL, taux de conversion, ROAS, etc.) et proposer des recommandations concrètes pour améliorer les résultats.
- Surveiller les tendances publicitaires et adapter les campagnes de façon proactive.
Gestion et animation des réseaux sociaux
- Publier, modérer et animer les communautés sur Facebook, Instagram, LinkedIn, et TikTok au besoin.
- Répondre aux commentaires et messages privés de manière professionnelle, empathique et alignée avec la mission de CPL.
- Effectuer une veille concurrentielle et d’engagement, ajuster les publications pour favoriser l’interaction et la portée organique.
- Optimiser les contenus selon les pratiques SEO/SEM et l’algorithme des plateformes.
Collaboration et stratégie
- Participer activement à la stratégie de communication numérique globale, incluant analyses SWOT, études de marché, et positionnement.
- Collaborer avec l’équipe marketing, la direction, les formateurs et les équipes sur la route pour assurer une cohérence dans les messages et les actions publicitaires.
- Soutenir les campagnes promotionnelles majeures (événements VIP, journées portes ouvertes, lancements de produits).
- Participer à la mise en place de systèmes automatisés (chatbots, messagerie automatique pour les leads, CRM).
Exigences du poste
- Minimum de 2 ans d’expérience en marketing numérique, publicité Meta, ou gestion de réseaux sociaux (expérience en agence ou dans le domaine médical/esthétique, un atout).
- Excellente maîtrise de Meta Ads Manager, Instagram, Facebook et autres outils de gestion publicitaire.
- Capacité à gérer plusieurs clients, cliniques ou comptes publicitaires simultanément.
- Autonomie, créativité, capacité d’analyse, rigueur et bon esprit d’équipe.
- Maîtrise des indicateurs de performance publicitaire, notions de ROI/ROAS.
Conditions de travail
- Poste à temps plein – présentiel uniquement (aucun télétravail).
- Horaire régulier : lundi au vendredi, de jour.
- Salaire : 70 000 $ à 90 000 $ par année.
Avantages
- Environnement stimulant, en pleine croissance.
- Équipe humaine et collaborative.
- Stationnement gratuit sur place.
- Congés payés.
- Participation aux événements d’entreprise.
- Projets motivants avec impact réel sur le succès des cliniques partenaires.
Type d'emploi : Temps plein
Avantages :
- Congés payés
- Événements d'Entreprise
- Stationnement sur place
Full-Time Position – On-Site Only (No Remote Work)
Key Responsibilities
Digital Performance & Advertising Campaign Management
Design, execute, and optimize Meta (Facebook & Instagram) advertising campaigns for CPL and our partner clinics across Canada.
Manage multiple partner advertising accounts simultaneously, monitor campaign performance, and provide strategic guidance based on each clinic's objectives.
Create custom audiences, configure conversion events, manage Meta Pixels, and optimize advertising budgets.
Generate detailed performance reports (Cost Per Lead, conversion rate, ROAS, etc.) and provide actionable recommendations to improve results.
Monitor advertising trends and proactively optimize campaigns.
Social Media Management
Create, publish, moderate, and manage content across Facebook, Instagram, LinkedIn, and TikTok as required.
Respond to comments and private messages in a professional, empathetic manner aligned with CPL's mission and brand values.
Conduct competitor and engagement monitoring, adjusting content to maximize audience interaction and organic reach.
Optimize content according to SEO/SEM best practices and platform algorithms.
Collaboration & Marketing Strategy
Actively contribute to the company's overall digital marketing strategy, including SWOT analyses, market research, and brand positioning.
Collaborate with the marketing team, management, trainers, and field representatives to ensure consistent messaging and advertising initiatives.
Support major promotional campaigns, including VIP events, open houses, and product launches.
Assist in implementing marketing automation systems, including chatbots, automated lead messaging, and CRM integrations.
Qualifications
Minimum of two (2) years of experience in digital marketing, Meta advertising, or social media management (agency or medical/aesthetic industry experience is considered an asset).
Strong proficiency with Meta Ads Manager, Facebook, Instagram, and other digital advertising platforms.
Ability to manage multiple clients, clinics, or advertising accounts simultaneously.
Highly organized, analytical, creative, self-motivated, and able to work effectively in a team environment.
Solid understanding of advertising performance metrics, ROI, and ROAS.
Working Conditions
Full-time, on-site position only (no remote work).
Regular daytime schedule, Monday through Friday.
Salary: $70,000 to $90,000 per year.
Benefits
Dynamic and fast-growing work environment.
Collaborative and supportive team culture.
Free on-site parking.
Paid vacation and paid time off.
Company events.
Opportunity to work on impactful projects that directly contribute to the success of our partner clinics.
Job Type: Full-time
Benefits:
Paid time off
Company events
On-site parking
Rémunération : 70 000,00$ à 90 000,00$ par an
Avantages :
Expérience:
- Publicité Facebook: 2 ans (Obligatoire)
- Google Ad Manager: 2 ans (Obligatoire)
Lieu du poste : En présentiel
