About Florists Choice
Florists Choice is a specialized floral business management and AI-powered SaaS platform developed from real-world experience operating a successful floral business. It has been built as well as been in use over the last 8 years.
The platform was originally built and tested within Flower Chix, a Calgary-based florist that grew from a small acquisition into a business generating over $2 million in annual revenue. After years of refining workflows, recipes, costing, quoting, purchasing, and inventory management, we are now rebuilding and commercializing the platform for florists across Canada and the United States.
Florists Choice aims to become the leading operating system for independent florists by combining industry-specific workflows with AI-driven automation.
Current Technology Stack / Existing Platform
- Laravel 12
- RESTful API architecture
- React / Next.js frontend
- DigitalOcean or cloud infrastructure
- Stripe subscription billing
- AI integrations
- Mobile-responsive design
- Multi-region SaaS deployment
The successful candidate will play a significant role in helping define the future technical architecture.
About the Opportunity
We are seeking a highly motivated developer who wants to do more than write code.
This role offers the opportunity to become a key partner in building a niche SaaS platform with proven market validation. We are open to compensation structures that include salary, contract work, equity participation, sweat equity, or direct investment.
This is an ideal opportunity for someone interested in becoming a Technical Co-Founder, CTO, or long-term strategic partner.
What Florists Choice Does
The platform currently includes:
Recipe Management
- Floral recipe creation and management including accurate pricing
- Standardized design formulas
- Costing and margin calculations
Product Costing
- Upload supplier invoices
- Automatic product cost updates
- Pricing recommendations
Wedding & Event Management
- Create professional proposals
- Generate customer quotes
- Manage event workflows
Automated Purchasing
- Generate buy lists from orders and events
- Consolidate purchasing requirements
- Improve inventory planning
AI & Automation Features
- Generate recipes from inspiration photos
- AI-assisted product recommendations
- Automated quote generation
- Product portfolio optimization
Future Roadmap
- Advanced AI design recommendations
- Wholesaler price comparison tools
- Predictive purchasing
- Marketing automation
- Expanded integrations with floral industry platforms
ResponsibilitiesDevelopment Leadership
- Maintain and enhance the existing Laravel application
- Lead future platform architecture decisions
- Design scalable SaaS infrastructure
- Improve performance and security
Product Development
- Translate business requirements into technical solutions
- Build new features and modules
- Create APIs and third-party integrations
- Support AI feature implementation
Strategic Partnership
- Participate in product roadmap planning
- Help shape commercialization strategy
- Assist with technical hiring as the platform grows
- Contribute to long-term company vision
Required Qualifications / Technical Skills
- Strong PHP development experience
- Laravel framework expertise
- SQL database experience
- SaaS application development
- API development and integration
- Git version control
Preferred Experience
- React or Next.js
- Cloud infrastructure (DigitalOcean)
- Stripe subscriptions
- Multi-tenant architecture
- AI integrations (OpenAI, Anthropic, etc.)
- Startup or entrepreneurial experience
Ideal Candidate
You are:
- Entrepreneurial and self-motivated
- Interested in ownership and long-term value creation
- Comfortable working in a startup environment
- Able to balance technical excellence with practical business needs
- Excited about building a niche software company from the ground up
Compensation
We are open to various structures, including:
Option 1: Contract + Equity
Competitive contract compensation plus ownership participation.
Option 2: Sweat Equity
Ownership earned through agreed development milestones.
Option 3: Investment + Equity
Direct financial investment combined with an active development role.
Option 4: Technical Co-Founder
Meaningful equity position and long-term leadership opportunity.
Compensation and ownership structure will be based on experience, technical capabilities, and level of commitment.
About the Founder
The founder acquired Flower Chix in 2017 and grew the business from a small acquisition into a company generating over $2 million in annual revenue.
Florists Choice was developed to solve operational challenges experienced firsthand in a successful floral business. The platform has been shaped by years of real-world use and industry expertise.
The founder brings:
- Deep floral industry knowledge
- Proven business growth experience
- Existing customer relationships
- Product vision and market expertise
- The application, which has advanced subscription processes, ready to launch
The right technical partner will help transform an extremely useful product into a scalable software company serving florists throughout North America and the world.
Location: Mostly remote with weekly face to face meetings (Calgary preferred, open to exceptional candidates elsewhere)
Position Type: Part-Time, Contract, Equity Partnership, or Technical Co-Founder
To Apply: Please provide a resume, LinkedIn profile, GitHub profile (if available), and a brief note explaining why the opportunity interests you and whether you are interested in compensation, equity, investment participation, or a combination of these.
Pay: $46,679.38-$160,700.42 per year
Benefits:
- Casual dress
- Employee stock purchase plan
- Flexible schedule
- Profit sharing
- Stock options
- Work from home
Work Location: Hybrid remote in Calgary, AB T2Y 4P7
