Promotional spend is one of the largest commercial investments. We’re looking for a Promotional Effectiveness Manager to own how we measure it, govern it, and continuously improve it — turning promotional ROI into a discipline the commercial team trusts and acts on. You’ll be the credible voice on Total Promo ROI: leading the monthly review cadence with senior commercial leaders, embedding ROI thinking into how Sales, Marketing, and RGM plan and execute, and building the tools and models that make promotional decisions faster and sharper.
Any MLF team member interested in being considered for this role are encouraged to apply online by June 08. Applications received beyond that date are not guaranteed consideration.
Reason for vacancy: Incremental Headcount
Compensation: $96,000 - $141,000 CAD base pay annually plus annual short-term incentive
The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.
- Own Total Promo ROI: Be the subject matter expert on promotional performance. Analyze trends, deliver clear recommendations, and continuously raise the bar on return from promotional investment.
- Lead the Promo ROI Review Cadence: Run the monthly review with senior commercial leaders — bringing transparency, accountability, and follow-through on the actions that come out of it.
- Translate Analytics into Action with Sales & Marketing: Partner across Sales, Marketing, and Finance to turn promotional insight into sales-ready stories and decisions that change how plans are built and executed.
- Coach & Build Capability Across Commercial Teams: Coaching cross-functional partners on best practices and analytical tools to optimize promotional effectiveness.
- Build Scalable Tools & Processes: Design the tools, processes, and standards that make promotional evaluation consistent, repeatable, and ready for decisions across teams.
- Develop & Maintain Analytical Models: Build and govern the data models behind promotional ROI to ensure timely, accurate, and trusted performance metrics.
Experience
- 5–8 years of progressive experience in promotional analytics, RGM, or commercial finance, with a track record of driving promotional ROI improvement in a CPG or comparable commercial environment
Commercial Skills
- Deep expertise in promotional strategy, profitability analysis, and P&L drivers
- Proven storyteller — able to land insight with senior commercial leaders and translate analytics into commercial action
- Experience influencing cross-functional partners across Sales, Marketing, and Finance without direct authority
- Track record of change management and capability building — shifting how teams think and work, not just what they report
- Experience with NIQ data and methodologies is preferred
Technical Skills
- Advanced proficiency in Excel, Power Query, and Power BI
- Strong experience in data analysis, SQL, and building scalable analytical models
- Comfortable using Python to navigate and manipulate large datasets
- Proven skills in process automation to improve speed, accuracy, and consistency of promotional analysis
- Experience with RGM optimization platforms (e.g., NIQ Revenue Optimizer, XTEL, Periscope by McKinsey, Buynomics) and Trade Promotion Management (TPM) tools is highly valued
Education
- Post-secondary degree in Business, Economics, Finance, Analytics, or related discipline
- Graduate degree or analytics/finance-related certification is an asset
- Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
- An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
- Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
- Defined Contribution Pension Plan with company matching that starts on your first day of employment.
- Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
- Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
- Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.
We’re a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.
We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.
- We are carbon neutral.
- We are one of the only food companies in Canada to set science-based targets.
We’re a global food company with approximately 10,000 team members. We operate sites in 20+ locations across Canada. We also have locations in the U.S. and Mexico, and do business in Asia.
Championing diversity and inclusion is a critical component to advancing our collective purpose and vision and living the Maple Leaf Leadership Values. We believe in building, investing in, recognizing, and rewarding remarkable people who value an inclusive workplace, embrace all forms of diversity, and commit to including every voice in our collaborative environment. We’re so much stronger when we know we’re accepted and valued for who we are and what we each bring to the workplace.
Our eight Leadership Values are our north star. They guide the decisions we make for all our stakeholders: our consumers, our customers, our people, our communities, our shareholders, and the environment.
- Doing What’s Right
- Shared Value
- High Performance
- Diverse and Inclusive Teams
- Disciplined Decision Making
- Our Accountability
- Intense Curiosity
- Transparency and Humility
We thank all applicants for their interest in exploring employment opportunities with Maple Leaf Foods; however, only those selected for an interview will be contacted. Applicants may be subject to a background check and must meet the security criteria designated for the position.
Championing diversity and inclusion is a critical component to advancing our collective purpose and vision, living the Maple Leaf Leadership Values, and delivering winning results. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired; please contact our Talent Attraction Team at [email protected].
Disclaimer: Please note that salaries posted on sites other than the MLF Careers Page are not a reflection of Maple Leaf Foods and are an estimated salary range provided by that particular job board. Maple Leaf Foods offers competitive wages and an attractive total rewards package, which will be discussed during an interview with our Talent Team.
