About Accencis
Accencis Group Inc. is one of Canada’s fastest-growing restaurant franchisors, operating 10+ brands including Captain’s Boil, %Arabica, Midori Ramen, Dear Saigon, and more. We drive growth through strategic innovation, operational excellence, and bold brand building. The Marketing Manager plays a central role in driving campaign performance, supporting franchisees, strengthening in-store execution, and ensuring brand growth across a multi-unit restaurant network.
Role Overview
The Marketing Manager is responsible for owning the marketing calendar, marketing budget, content creation process, day-to-day execution, and brand performance for assigned brands. This role requires a strong leader who understands restaurant industry dynamics and can manage multiple brands, franchisees, agencies, and stakeholders simultaneously.
Key Responsibilities
Brand Leadership & Calendar Ownership
· Own the annual and quarterly marketing calendar for assigned brands.
· Plan, execute, and optimize all campaigns, LTOs, promotions, community events, seasonal campaigns and digital activations.
· Ensure strong brand identity and consistency across all customer touchpoints.
Marketing Budgeting & Financial Stewardship
· Own the brand marketing budget, including annual planning, allocation, forecasting, and tracking.
· Collaborate with finance on reporting, reconciliation, and ROI measurement.
· Provide weekly, monthly, and quarterly performance reports linking marketing activity to pre-set goals and objectives.
Content Creation Ownership
· Fully own the end-to-end content creation process.
· Vet and select agencies, photographers, videographers, and production partners.
· Build moodboards, creative briefs, shoot plans, and visual direction guides.
· Explain the creative vision clearly and ensure alignment with brand guidelines.
· Lead pre-production planning and supervise shoots to ensure accuracy and quality.
· Ensure all final content reflects the moodboard, creative direction, and brand identity.
Digital Marketing & Online Optimization
· Manage day-to-day social media calendars, content posting, and community engagement.
· Oversee website updates, landing pages, menus, Google listings, and digital housekeeping.
· Work with delivery platforms to optimize offers, bundles, promotions, visibility, and menu layout, ultimately increasing sales.
· Conduct regular online audits to ensure accuracy and brand consistency across all channels.
Market Research & Trend Insights
· Conduct competitive research and market analysis.
· Identify and track emerging food, consumer, and restaurant trends.
· Recommend new ideas, menu innovations, content formats, and brand opportunities.
· Present insights and recommendations to leadership teams.
Store-Level Performance & Turnaround Planning
· Analyze weekly sales data to identify performance gaps and opportunities.
· Develop and execute turnaround plans for low-performing stores.
· Support store openings with launch plans, marketing kits, and local activations.
In-Store Auditing & Brand Compliance
· Conduct in-store marketing audits to assess branding, merchandising, signage, and overall execution.
· Audit digital presence including social media, website accuracy, delivery platform listings, online reviews, and search visibility.
· Provide detailed audit reports and follow-up action plans for improvement.
Customer Journey & Guest Experience
· Ensure that the customer journey—from awareness to dine-in or delivery—is consistently positive, memorable, and aligned with brand standards.
· Conduct guest experience audits that evaluate ambiance, brand storytelling, menu presentation, cleanliness, speed of service, and staff communication.
· Identify pain points in the customer journey and propose actionable improvements.
· Collaborate with Operations and Training to ensure the brand promise is delivered at every touchpoint.
· Monitor customer reviews, feedback, and sentiment analysis on delivery platforms and social channels.
· Recommend enhancements to improve guest satisfaction, loyalty, and repeat visitation.
Sales Performance & Analytics
· Track key performance indicators including sales, category mix, traffic, digital KPIs, and delivery performance.
· Develop dashboards and monthly reports summarizing insights and recommended actions.
· Ensure marketing efforts contribute to measurable brand growth.
Influencer, PR & Partnerships
· Manage influencer discovery, vetting, negotiations, and deliverables.
· Support PR initiatives, press opportunities, and external partnerships.
· Track influencer and PR ROI to ensure alignment with brand objectives.
Project Management & Cross-Functional Alignment
· Build workback plans, execution checklists, and detailed project trackers.
· Coordinate with Operations, Supply Chain, Training, Finance, and Franchise teams.
· Ensure timely, high-quality execution across all campaigns and brand initiatives.
Qualifications
· 4–7 years of marketing experience, preferably in restaurant, franchising, or multi-unit groups.
· Strong experience in content creation, brand marketing, and campaign management.
· Experience managing budgets, agencies, and multiple concurrent projects.
· Analytical ability to interpret sales and marketing performance (KPIs).
· Experience working with delivery platforms and understanding F&B industry dynamics.
· Excellent communication, presentation, and leadership skills.
· Ability to travel for store visits (40% field work).
· A driver’s license and a car are a plus.
· Ability to travel by air to visit restaurants in other provinces as needed.
· Ability to work occasional evenings/weekends based on business needs.
Key Competencies
· Leadership and ownership mentality
· Data-driven decision making
· Creative vision paired with operational discipline
· Strong communication and stakeholder management
· High attention to detail
· Ability to thrive in fast-paced environments
· Relationship-building with franchisees and internal teams
· Strong brand stewardship
Work Requirements
· Work schedule: Monday–Friday, 9:00 AM to 5:00 PM
· Field requirement: ~60% office / 40% in-store and on-site work
· Note: This role may require occasional evenings, early mornings, or weekends based on business needs (store openings, events, campaigns, crisis management, promotions, audits, etc.)
Job Types: Full-time, Permanent
Pay: $65,000.00-$82,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
Ability to commute/relocate:
- Richmond Hill, ON: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you have a valid driver’s license and access to a reliable vehicle?
Willingness to travel:
Work Location: In person
