Who We Are
At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.
To us, being visionary is more important than doing things the way they’ve always been done.
What We Are Looking For
We are looking for a Senior Manager, Product Marketing to drive product adoption through strategic marketing activities aligned to business goals. As our product portfolio expands, we want our products understood, valued and advocated for in the markets we serve. This role brings customer and market insight, directs product go-to-market strategy, shapes market perception, and enables others to confidently share the SOTI ONE Platform story.
What’s in it for you?
The People - From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.
What You Will Do
-
Engage directly with customers, partners and field teams to understand buyer motivations, adoption drivers and friction points across the customer journey.
-
Gather and synthesize market signals from third-party sources including analyst research, industry trends, press and peer communities to inform positioning and go-to-market decisions.
-
Conduct competitive monitoring to understand shifts in messaging, differentiation, and buying criteria, and provide recommendations on how SOTI should respond.
-
Translate customer and market insights into actionable guidance that informs product and go-to-market decisions (e.g., buyer journey insights, key objections, value drivers, and adoption barriers).
-
Define go-to-market plans including target customers, market posture, channels and adoption paths.
-
Guide sequencing and timing of market-facing activities based on product readiness, market dynamics and external signals.
-
Shape product adoption strategies across direct, partner and product-led motions based on how customers discover, buy, activate and expand usage.
-
Partner with Senior Leadership team and cross-functional stakeholders to align packaging, pricing, positioning and execution around a consistent go-to-market strategy.
-
Own product positioning that clarifies where SOTI products fit, why they matter and how they differentiate in the market.
-
Craft clear, outcome-driven messaging that resonates with customer decision-makers.
-
Build and deliver compelling product narratives through strong written content and executive-level presentations for internal and external audiences.
-
Ensure positioning and messaging are consistently reinforced across key touchpoints including sales presentations, demos, web content, corporate events and partner materials.
-
Equip Sales, Sales Engineering and SOTI partners with the positioning context, proof points and guidance needed to advocate credibly in customer and partner conversations.
-
Develop scalable enablement resources such as pitch narratives, FAQs, competitive context, talk tracks and demo guidance that reduce friction to telling the story accurately.
-
Support customer and partner advocacy by highlighting real outcomes and enabling reference-ready stories that strengthen trust in the market.
-
Reinforce authentic and consistent representation of product value across touchpoints to ensure expectations match real product experience and support long-term adoption.
Lead, coach, and develop a team of Product Marketing Managers and specialists, providing clear prioritization, regular feedback, and career development guidance
Set clear performance expectations, conduct goal‑setting, performance reviews, and succession planning
Foster a high‑performance, inclusive team culture that balances strategic thinking with execution excellence
What You Will Bring
-
Minimum 7 years of experience in Product Marketing for B2B, SaaS, or enterprise software.
-
Proven experience defining positioning, messaging and go-to-market strategy for complex or technical products.
-
Experience leading, influencing and collaborating with a cross-functional project team (graphic design, video, communication, product management, field marketing, web teams and enablement teams).
-
Experience developing and executing successful Product Marketing plans using project management tools such as ClickUp or Asana.
-
Proven writing and editing skills with an eye for detail. A portfolio of published writing - blogs, media articles and research reports - is a bonus.
-
Strong customer empathy grounded in direct customer and partner interaction.
-
Demonstrated ability to operate across strategy and execution in a fast-paced environment.
-
Experience partnering closely with executive leaders, Product Management, Marketing, and Sales Teams in a matrixed organization.
-
Excellent communication, storytelling and presentation skills.
-
Strong analytical skills and structured thinking with the ability to bring clarity out of ambiguity.
-
Effective prioritization to deliver the right outcomes for the right audience at the right time.
-
Strong time and project management skills with proven ability to handle multiple competing priorities with ease.
-
Creative, innovative problem solving with a bias toward practical solutions.
-
Experience in device management, enterprise IT, networking or security is a plus.
-
Willingness to travel for customer and partner meetings, and industry events; valid passport required.
#LI-MV1
