Job Title:- Sr. Digital Strategist
Work Type:- Full-Time
Work Mode:- Hybrid
Company Overview :-
At Tru, we are more than a technology and marketing agency — we are strategic partners helping enterprise clients drive digital transformation, improve customer experiences, and create measurable business growth.
Our work spans digital experience platforms, e-commerce, UX/UI, SEO, AI search optimization, paid media, retail media, analytics, content strategy, and marketing automation. As our marketing services continue to expand, we are building a more integrated strategy function that connects media, content, search, UX, data, and performance into clear, actionable client recommendations.
We are looking for a Senior Digital Strategist to help lead digital strategy across client engagements, with a strong focus on paid media, performance marketing, retail media, audience strategy, conversion, and measurable outcomes.
Position Overview:-
The Senior Digital Strategist will play a key role in shaping and guiding integrated digital marketing strategies for enterprise clients. This person will sit between strategy, paid media, SEO, UX, analytics, creative, account management, and delivery teams to ensure client work is not only well-executed, but strategically sound and performance-driven.
This role requires someone who can understand business goals, translate them into digital strategies, guide cross-functional teams, and confidently communicate recommendations to clients. The ideal candidate has strong experience in paid media and digital performance, but also understands how media connects to content, landing pages, UX, analytics, and conversion outcomes.
This is a strategic and client-facing role for someone who can move between high-level planning and practical execution. You should be comfortable building recommendations, reviewing performance, identifying opportunities, shaping campaign direction, and helping teams understand what needs to happen next.
Location:-
This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites or workshops may also be necessary.
What You’ll Own:-
Digital Strategy & Client Advisory:-
-
Develop integrated digital strategies across paid media, retail media, social, SEO, content, landing pages, and conversion journeys.
-
Translate client business goals into actionable digital marketing plans.
-
Lead strategic discovery, audits, recommendations, and roadmap development.
-
Identify growth opportunities across acquisition, engagement, conversion, retention, and measurement.
-
Support client-facing strategy discussions, workshops, business reviews, and planning sessions.
-
Provide clear strategic direction to internal teams so execution is aligned to client goals.
Paid Media & Performance Strategy:-
-
Lead or support paid media strategy across paid search, paid social, display, video, programmatic, and retail media.
-
Build media recommendations based on audience, funnel stage, channel role, budget, and business objective.
-
Partner with paid media execution teams on campaign structure, audience strategy, creative testing, budget allocation, and optimization priorities.
-
Interpret paid media performance and translate results into clear recommendations.
-
Help define testing plans across audiences, creative, messaging, landing pages, and offers.
-
Ensure paid media is connected to the full customer journey, not just campaign delivery.
Retail Media & Commerce Strategy:-
-
Support retail media planning across platforms such as Walmart Connect, Loblaw Advance, Amazon, Instacart, or other relevant retail media networks.
-
Help clients understand how retail media fits into broader digital, shopper, and performance strategies.
-
Partner with analytics teams to evaluate retail media performance, incrementality, attribution, and sales impact.
-
Support vendor/platform discussions where needed.
-
Identify opportunities to connect retail media with paid social, programmatic, search, and owned digital experiences
Audience, Content & Conversion Strategy:-
-
Develop audience insights, segmentation, and messaging recommendations.
-
Partner with creative and content teams to define campaign themes, content needs, messaging angles, and creative testing opportunities.
-
Partner with UX/UI and CRO teams to identify post-click experience issues and conversion opportunities.
-
Review landing pages, campaign journeys, and conversion paths to ensure digital strategy translates into measurable action.
-
Help connect search intent, media targeting, content strategy, and user experience.
Analytics, Reporting & Optimization:-
-
Partner with analytics teams to define KPIs, measurement plans, reporting requirements, and performance narratives.
-
Review dashboards and reports to identify insights, risks, opportunities, and optimization priorities.
-
Translate data into client-ready recommendations.
-
Help move reporting conversations from “what happened” to “what should we do next”.
-
Support monthly business reviews, quarterly strategy resets, and performance readouts.Cross-Functional Leadership.
-
Work closely with paid media, SEO, UX/UI, analytics, creative, account, and project/program teams.
-
Provide strategic direction that helps execution teams understand priorities, dependencies, and success criteria.
-
Help identify scope changes, strategic pivots, and resourcing needs.
-
Support internal alignment so client work is proactive, coordinated, and outcome-driven.
-
Help build repeatable strategy templates, planning frameworks, and ways of working.
What You Bring:-
-
6+ years of experience in digital strategy, paid media strategy, performance marketing, growth marketing, retail media, or integrated digital marketing.
-
Strong understanding of paid media channels including paid search, paid social, display, video, and/or programmatic.
-
Experience with enterprise clients or complex stakeholder environments.
-
Ability to translate business objectives into integrated digital strategies.
-
Strong understanding of digital funnels, audience strategy, campaign planning, landing pages, and conversion paths.
-
Ability to interpret data and turn performance results into clear, actionable recommendations.
-
Strong client-facing communication and presentation skills.
-
Experience collaborating with analytics, creative, UX, SEO, paid media, account, and delivery teams.
-
Strong strategic thinking with the ability to stay practical and execution-aware.
-
Comfortable working in a fast-moving environment with multiple clients, priorities, and dependencies.
Preferred Experience:-
-
Experience in an agency, consultancy, retail, CPG, travel, fitness, loyalty, financial services, or enterprise digital environment.
-
Experience with retail media platforms such as Walmart Connect, Loblaw Advance, Amazon Ads, Instacart Ads, or similar platforms.
-
Experience with Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, DV360, CM360, or other media platforms.
-
Familiarity with GA4, Looker Studio, Google Tag Manager, Search Console, or performance dashboards.
-
Understanding of SEO, AEO/GEO, content strategy, landing page optimization, and CRO.
-
Experience supporting business reviews, strategy readouts, discovery phases, or digital audits.
-
Experience working with AI-assisted marketing workflows or automation tools is an asset.
Key Responsibilities:-
-
Lead digital strategy development for assigned client engagements.
-
Build integrated recommendations across paid media, retail media, SEO, social, content, UX, and analytics.
-
Support paid media planning, audience strategy, campaign direction, and optimization priorities.
-
Review performance data and develop client-ready insights and recommendations.
-
Partner with analytics teams on measurement, attribution, reporting, and dashboard needs.
-
Partner with creative/content teams on messaging, campaign themes, and creative testing direction.
-
Partner with UX/CRO teams on landing page and conversion improvements.
-
Support client meetings, discovery sessions, monthly business reviews, and quarterly planning.
-
Identify risks, gaps, scope changes, and opportunities for stronger performance.
-
Help build scalable strategy frameworks, templates, and operating processes for Tru’s marketing services.
Success in This Role Looks Like:-
-
Clients receive clearer, more proactive strategic recommendations.
-
Paid media, creative, UX, SEO, and analytics are better connected.
-
Campaigns are planned around business outcomes, not just channel activity.
-
Reporting leads to decisions, optimizations, and next steps.
-
Strategy is carried through execution instead of getting lost after kickoff.
-
Internal teams have clearer direction and fewer ambiguous requests.
-
Tru is better positioned as a strategic marketing partner, not just an execution partner.
The Right Fit:-
The right candidate is someone who can connect the dots across strategy, media, data, creative, and customer experience.
You are not just a paid media buyer, but you understand paid media deeply. You are not just an analyst, but you know how to use data to make decisions. You are not just a strategist, but you understand how work actually gets delivered.
You ask questions like:
-
What business outcome are we trying to drive?
-
Who is the audience?
-
What channel makes sense and why?
-
What message will move them?
-
Where are users going after they click?
-
What does the data tell us?
-
What should we test next?
-
What needs to change to improve performance?
This role is ideal for someone who wants to help build a modern digital strategy function inside a growing, fast-moving agency environment.
Working at Tru:-
At Tru, we put people first. We are building a culture grounded in curiosity, ownership, collaboration, quality, and accountability. We work with enterprise clients on meaningful digital transformation and marketing initiatives, and we are actively evolving how marketing, technology, data, and experience come together.
Our values include:
-
You Talk, We Listen
-
Integrity at Our Core
-
Quality as Standard
-
Delivered On Time
If you are excited by the opportunity to connect paid media, retail media, UX, analytics, search, content, and performance into measurable client outcomes, we would love to hear from you.
