TELLING CAPTIVATING STORIES TO AUDIENCES EVERYWHERE
Blue Ant Media (TSX: BAMI) is an international streamer, production studio, advertising sales and rights-management business. The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, and Love Pets, as well as the subscription streaming service MagellanTV. Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms worldwide. Blue Ant Media is headquartered in Toronto, with a presence in Los Angeles, New York, Miami, Singapore, London, Washington, Sydney, Halifax, and Ottawa. blueantmedia.com⼁Instagram⼁LinkedIn
Our employees are passionate experts in all of our business areas. They are fanatical about creating outstanding content and experiences, and about delivering them on new and evolving platforms. We actively seek new employees who embody our core values. We want them to think big, act with purpose, celebrate creativity, do the right thing, respect one another, and succeed together. We attract creative talents who are optimistic about the evolving future of content and who take pride in recognizing opportunities where others see challenges. At Blue Ant Media, we give them the flexibility to think like entrepreneurs, take ownership of their projects, take risks, and embrace innovation in a rapidly evolving media landscape. Our team members excel at collaborating with internal and external partners by building trusting, respectful working relationships.
Marketing Manager, Canadian Media
We’re looking for a fandom-fueled marketer to lead the charge for Blue Ant Media’s seven passion-based Canadian TV brands, including T+E, Cottage Life, BBC Earth and Makeful. Reporting to the VP Marketing, Canadian Media, this role is for someone who knows that great marketing is not just about promoting “shows” — it’s about finding and fostering fans, building communities around the stories and subjects people love, and turning casual viewers into engaged audiences.
As the strategic marketing lead for our Canadian linear TV brands, you will bridge big-picture brand strategy with hands-on execution to drive awareness, tune-in and engagement across our consumer and client-facing touchpoints. You will also support Canadian-relevant FAST channel opportunities in partnership with our Global Channels team, ensuring we make the most of any opportunities that arise.
This role will report to the VP, Marketing, Canadian Media and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per week.
The anticipated salary range for this role is $75,000 - $90,000 per year, with final compensation determined by experience and qualifications.
Core Responsibilities & Duties
What You’ll Actually Do:
- Create "Must-See" Moments: Brief and collaborate with the Creative team to build campaigns for priority shows that maximize our assets and drive ratings.
- Build Fandom: Design and implement a sustainable social strategy that builds brand awareness and moves the needle on audience engagement.
- Maximize Key Distributor Opportunities: Support BDU relationships around high-impact moments such as Free Preview windows, major premieres and programming stunts, providing clear priorities, approved assets and timely toolkits.
- Support Trade Marketing Momentum: Help raise the profile of Media Pulse and our Linear TV offering with agencies and clients by supporting sales-focused marketing initiatives, including events, activations, DM programs, newsletters and other high-impact touchpoints.
- Measure What Matters: Track campaign performance across social, partner support, Free Preview activity, trade marketing initiatives and audience engagement, using viewership data and engagement insights to sharpen future priorities.
- Nurture Brand Partnerships: Manage "in-kind" relationships with like-minded brands and create innovative activations that bring our brands to life at our relevant Consumer Shows.
- Champion Content Partnerships: Serve as the marketing lead for key content partners such as BBC and Blue Ant Studios. Look for cross-promotional opportunities, including amplification through their social, newsletters and talent, and secure proprietary promotional assets to use on our platforms.
- Oversee the Experience: Maintain and audit brand websites via WordPress to ensure they are the “single source of truth” for fans looking for basic info and air dates.
What You Bring to the Table
- The Strategic Brief-Writer: You can write clear, actionable briefs that inspire creative teams and align with business KPIs.
- The Content Pro: You have experience in content marketing - ideally in television or media - and you understand the nuance of creating scroll-stopping social moments.
- The Platform Expert: You are comfortable navigating project management tools (we use Wrike), are savvy with Meta Business Suite and know your way around WordPress.
- The Relationship Builder: You are a natural at liaising with international partners (like the BBC and Smithsonian) and domestic distributors alike.
Put another way: Our ideal candidate is part entertainment marketer, part content strategist and part relationship builder. They know how to turn programming priorities into compelling campaigns, manage promotional assets and timelines, build smart social plans, and work with cable, streaming, sales, programming and brand partners to drive awareness, tune-in and audience engagement.
Why You’ll Love It: This is a rare opportunity to shape how Canadians can discover a unique portfolio of interest-based TV brands. You’ll work with a fun, collaborative team while having the autonomy to bring bold ideas to life — from social-first campaigns and brand partnerships to fan experiences, Free Preview moments and priority programming launches.
If you love great storytelling, understand what makes audiences care, and know how to balance big-picture brand thinking with hands-on execution, this is your chance to turn passion-based content into meaningful audience connection — and have a lot of fun along the way.
Qualifications
Must-haves
- 5+ years of experience in entertainment, media, broadcast, streaming, content marketing, partner marketing, social media, or brand marketing.
- Experience promoting TV, streaming, film, lifestyle, factual, entertainment, or pop-culture content.
- Strong campaign planning and project management skills, with the ability to manage multiple brands/channels at once.
- Experience working with external partners, platforms, distributors, agencies, content suppliers, or brand partners.
- Strong writing skills for campaign briefs, social copy, partner pitches, presentations, and promotional toolkits.
- Working knowledge of social platforms, content calendars, campaign reporting, and digital/social best practices.
- Comfortable working cross-functionally with programming, scheduling, creative, sales, distribution, PR, and external partners.
Nice-to-haves
- Knowledge of the Canadian broadcast, specialty TV, streaming, FAST, or BDU landscape.
- Experience with free previews, affiliate marketing, distributor marketing, or platform merchandising
- Experience with entertainment brands, lifestyle/factual programming, British content, documentary, nature, paranormal, home/design, or similar genres.
- Basic design sensibility and comfort giving feedback to creative teams on promos, social assets, style guides and partner toolkits.
At Blue Ant Media, we believe promoting equity, diversity, and inclusion is everyone's responsibility. We can all contribute. As a global media company, we recognize our platform and opportunity to influence change and promote a more inclusive world. We know what we create, distribute, and produce is better with a diverse workforce. In recruiting for our teams, we encourage applications from individuals of all backgrounds (who are eligible to work in Canada) and welcome the unique contributions each person brings.
While we may use digital tools to support the efficiency of our recruitment process, we do not use Artificial Intelligence (AI) to screen, assess or select candidates. Applications are personally reviewed by a member of the Talent Acquisition team or one of the hiring leaders, ensuring a fair and human-centered experience for all applicants.
If you have most of the qualifications listed in our posting, but are not sure whether to proceed with your application, we still encourage you to apply. We thank all candidates for their interest in Blue Ant Media and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation at any time during the recruitment process, please email our Human Resources team at
[email protected].
