ABOUT THE STUDENTS’ UNION
The Students’ Union (SU) is one of the leading undergraduate student associations in Canada. We are a not-for-profit organization that works to ensure that University of Calgary undergraduate students have the best possible university experience through advocacy, representation, and providing valuable on-campus services and programs. We also manage several businesses within the MacEwan Student Centre including a restaurant and bar, two concert venues, a convenience store, a used bookstore and copy centre, and the MacEwan Conference & Event Centre.
We’re in the business of student leadership, and so SU staff are all teachers in some capacity. We coach, mentor, and work alongside the elected members of our student government to help them develop skills and make good decisions for the organization. As such, the SU is a nimble and leading-edge organization that can pivot quickly to address emerging issues and trends.
The SU offers all our employees a competitive, market-determined salary. Our benefits, though, tend to exceed the market. These include:
- Five weeks paid vacation, to start
- Unlimited paid sick time
- A six percent RRSP matching program
- Full health and dental benefits plus a health spending account
- A mission-driven culture that values work-life balance, diverse experiences, and kindness
People love working for the SU because we care about our employees and empower them to thrive and succeed. The result is a very low turnover and a long-serving staff who are passionate about what they do. If you’re tired of being treated like a cog in a machine and want to do something that matters without sacrificing your home life, the SU might just be the right fit for you.
POSITION SUMMARY
Reporting to the Marketing and Design Manager, the Digital Marketing Specialist supports the Students’ Union’s digital marketing and communications work across student services, events, advocacy campaigns, and SU businesses.
This role is responsible for planning and running social media campaigns, creating digital content, managing email marketing, supporting paid advertising, and helping maintain the SU’s online presence. The position works closely with internal departments to create engaging, consistent, and effective marketing campaigns that connect with students.
SALARY
For this position, the hiring range is $55,000 to $60,000 and the offered salary will be negotiated based on a candidate's relative experience. As a not-for-profit organization, it is extremely unlikely that we will be able to offer a successful candidate a salary outside of this range.
KEY RESPONSIBILITIES
- Develop and execute digital marketing strategies across paid and organic channels
- Manage and grow SU social media platforms including Instagram, Facebook, TikTok, YouTube, and X
- Build and maintain social media content calendars
- Create engaging written and visual content for digital, social, print, and web platforms
- Collaborate with internal stakeholders to support marketing campaigns and organizational initiatives
- Manage day-to-day social media engagement and community interactions
- Develop and execute email marketing campaigns using platforms such as Mailchimp
- Monitor and optimize paid digital advertising campaigns including Google Ads, SEM, and SEO initiatives
- Track campaign performance, analyze engagement metrics, and prepare reporting and recommendations
- Write, edit, and publish website content and landing pages
- Assist with graphic design and update marketing templates using Adobe Creative Suite and Canva
- Provide guidance to departments and contributors managing secondary social media accounts
- Supervise and support a part-time student Social Media Coordinator during the academic year
- Stay informed on emerging digital trends and share insights with the broader team
- Support departmental projects, communications initiatives, and administrative tasks as required
QUALIFICATIONS
- The ideal candidate is organized, collaborative, creative, and comfortable managing multiple projects and deadlines in a fast-paced environment.
You will bring:
- A diploma or degree in marketing, communications, design, digital media, or a related field
- 3–5 years of experience in digital marketing and social media management
- Experience managing multiple social media accounts, brands, or audiences simultaneously
- Strong writing, editing, and proofreading skills
- Experience using email marketing platforms and social scheduling tools
- Experience with analytics and reporting tools including Google Analytics and Meta Insights
- Working knowledge of SEO, SEM, and digital advertising practices
- Proficiency in Adobe Creative Suite and Canva
- Strong understanding of branding, layout, typography, and digital design principles
- The ability to work occasional evenings and weekends as required
Equivalent combinations of education and experience will also be considered.
For more information and the position description, check out the job posting on our website at: https://su.ucalgary.ca/2026/digital-marketing-specialist/
HOW TO APPLY
Do not apply using Indeed's quick apply button.
Instead, please send a resume and cover letter to [email protected]. We are accepting applications until June 12, 2026, or until we find the right person. We’re hoping to interview candidates and make a decision in late June.
STATEMENT ON EMPLOYMENT EQUITY, DIVERSITY, AND INCLUSION
The Students’ Union is committed to ensuring that members of equity-deserving groups, from a broad range of communities, feel empowered to apply for positions within the organization. We strongly encourage qualified candidates from Black, Indigenous, and/or other racialized communities to apply. Qualified candidates who identify as 2Spirit and/or LGBTQIA+ or are otherwise marginalized on the grounds of gender expression, gender identity, and/or sexual orientation are also strongly encouraged to apply.
The Students’ Union welcomes applications from people with disabilities and believes strongly in accessibility in the work we do. Accommodations are available on request for candidates taking part in all aspects of the selection process – please advise us at any point and we will work with you to meet your needs while respecting your privacy as much as possible.
The Students’ Union is grateful to work on the traditional territories of the people of the Treaty 7 region in Southern Alberta, which includes the Blackfoot Confederacy (comprising the Siksika, Piikuni, and Kainai First Nations), the Tsuut’ina First Nation, and the Stoney Nakoda (including the Chiniki, Bearspaw, and Goodstoney First Nations). The City of Calgary is also home to Métis Nation of Alberta, Region III. The University of Calgary is situated on land adjacent to where the Bow River meets the Elbow River, and the traditional Blackfoot name of this place is Moh’kins’tsis, which we now call the City of Calgary. The Students’ Union also recognizes that land acknowledgments are not enough. We need to pursue truth, reconciliation, decolonization, and allyship in an ongoing effort to make right with all our relations.
Job Types: Full-time, Permanent
Pay: $55,000.00-$60,000.00 per year
Benefits:
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match
Work Location: In person
