Company: CGL
Department: Marketing/Communications
Employment Type: Temporary Full-Time (14 months)
Work Model: Hybrid (2 days in office)
Language: English is required, French is an asset.
Additional Information: This/these role(s) is/are currently vacant
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients and our communities.
Our Marketing and Communications team aspire to drive innovation and be the industry leader in client engagement. Our versatile and knowledgeable team works collaboratively with line of business (LOB) partners to enhance the client experience, creating value at every point of contact. We think strategically and align our initiatives to help our organization achieve its business objectives.
Reporting to the Senior Manager, Integrated B2B Marketing Programs, the Marketing Consultant is responsible for leading cross-functional marketing teams in the development of the annual marketing plan specific to the Individual Life Insurance LOB. Working closely with the dedicated LOB Specialist, this role oversees end-to-end development of B2B and B2B2C marketing support materials and programs, directs creative and copy development, and works to ensure seamless production and distribution functions.
- Recommend, plan, write, and manage the strategy and execution of Individual Life Insurance marketing communication campaigns and materials which include, but are not limited to - email, social media, digital and video content, print collateral and promotional materials, various sales support assets for use in prospecting activities, sponsorships and on-site events.
- Document the customer journeys across target audiences to build an understanding of customer expectations and pain points, and to support knowledge of key interactions and marketing channels needed to align to marketing programs.
- Work closely with internal partners and external agencies to build/refresh essential assets including value propositions, key messaging territories, creative concepts, and personas.
- Lead the creative development of sales enablement and external facing support materials including suggesting alternative solutions to communication, design, and production issues.
- Build and maintain strong internal partnerships with related business units that use an intermediary distribution model to identify and leverage plan alignment and targeted opportunities.
- Participate in strategic planning activities as a member of planning teams and anticipate, recommend, and execute communication activity to support team objectives.
- Establish, nurture, and enhance effective cross functional relationships across teams that include LOB Sales, Brand, Communications, Digital, Legal, Compliance, and more, ensuring that commitments are met and that we are mutually investing in success.
- Create, integrate, and leverage ongoing project planning documents and templates to drive and manage Life Insurance workstreams, and identify intersections with other key business functions across Co-operators.
- Monitor and report on quantitative and qualitative marketing performance metrics.
- Manage and maintain set budgets allocated to the execution of marketing/sales support initiatives.
- Five (5) to seven (7) years’ experience in a marketing communication function with a proven ability to develop and execute marketing programs utilizing a variety of tactics and channels - including multi-media (social media, paid digital advertising, video, website content and landing page development), print-publications, direct marketing, sales collaterals, sponsorships and events, etc.
- Experience leveraging B2C and B2B2C marketing channels and take a problem solving and methodical approach to exploring alternative solutions when necessary.
- Strong analytical skills to effectively review campaign metrics against objectives with ability to recommend timely options for pivoting as required.
- Skills in project management, marketing and communications strategic planning, organizing and consensus building.
- Knowledge of, or previous exposure to, the print production process and web communications management.
- Ability to work effectively with external agencies and suppliers to successfully manage delivery of work on-time and on-budget.
- The ability to manage through impact and influence.
- Excellent relationship management and interpersonal skills.
- Able to challenge the status quo through continually reviewing programs and tactics to ensure they meet the strategic needs of the business.
- A University Degree (ideally in marketing, communications, business, or a related field).
- Experience in financial services/insurance is considered a strong asset.
- You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, and proactively propose solutions.
- You are well organized and detailed oriented and use a variety of tools and processes to track, manage and share information across stakeholders.
- You have strong communication and interpersonal skills to convey messages and explore diverse points of view.
- You have an innovative mindset to improve operational efficiencies and the ability to influence change, with a primary focus on client needs.
- You build and maintain trusting relationships and provide guidance to support the development of colleagues.
- You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.
Training and development opportunities to grow your career.
Flexible work options and paid time off to support your personal and family needs.
A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
Paid volunteer days to give back to your community. In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.
Expected salary range $72,847.00 to $121,411.00
The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.
Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.
