You’re a strong people leader who understands how to balance client expectations, team capacity, quality, and business results. You’re comfortable zooming out to think strategically, but you’re also willing to get close to the work, solve problems, coach your team, and make sure the department is running well day to day.
You have a solid understanding of websites, digital marketing, and client service, and you know that a website is more than a deliverable. It’s often a client’s first impression, a lead generation tool, and a major part of their overall marketing strategy. You’re organized, direct, solutions-focused, and comfortable leading a team through priorities, change, and accountability.
The Manager of Websites within our senior living marketing division, Citizen, leads the team responsible for website fulfillment, design, and content. This role is accountable for the overall performance of the department, including team development, operational efficiency, client outcomes, product quality, and financial health.
You’ll oversee website strategy and execution for senior living clients, manage department KPIs, support and develop your team, improve processes, and act as the escalation point for complex client or operational issues. This is a hands-on leadership role for someone who can manage both the people side and the business side of a department.
In this role, you will:
Own the overall performance of the Website department, including department KPIs, financial health, quality standards, operational efficiency, and team performance.
Manage the department’s P&L and use financial data to make informed decisions related to capacity, staffing, profitability, timelines, and process improvements.
Lead the teams responsible for website fulfillment, design, and content, ensuring work is completed on time, to standard, and in alignment with client expectations.
Develop, implement, and oversee website strategies that support client goals, department priorities, and organizational KPIs.
Conduct regular one-on-ones, performance conversations, development planning, and coaching with direct reports.
Set clear expectations for team members and hold the team accountable to timelines, quality standards, communication expectations, and department processes.
Serve as the point of escalation for complex client issues, operational challenges, or cross-functional concerns related to website work.
Work closely with Account Managers, Product Managers, Sales, SEO, and other internal departments to align on objectives, client needs, timelines, and opportunities for improvement.
Review departmental KPIs and performance data regularly to identify risks, gaps, trends, and opportunities.
Improve workflows, handoffs, tools, and processes to create a more consistent and efficient website delivery experience.
Support onboarding and training for new team members and identify ongoing training needs for existing team members.
Drive the development and improvement of website products, services, packages, processes, and client-facing solutions.
Stay informed on SEO, website, content, design, UX, accessibility, and digital marketing best practices.
Ensure the department is delivering work that supports lead generation, brand credibility, user experience, and the needs of senior living clients.
Partner with senior leadership to support strategic planning, department forecasting, resourcing, and long-term growth.
Build a department culture rooted in accountability, collaboration, high standards, continuous improvement, and strong communication.
To be successful in this role, you will need:
Legal ability to work in Canada and be located in Calgary, AB.
A bachelor’s degree in Business Administration, Marketing, Communications, Digital Media, or a related field.
2+ years of experience in website management, website operations, digital marketing, digital project management, or a related field.
1+ year of leadership or management experience, ideally with responsibility for team development, performance management, and operational results.
Experience managing, contributing to, or being accountable for departmental financial performance, including P&L statements, budgets, profitability, or resource planning.
A strong understanding of website strategy, website fulfillment, design, content, SEO, UX, and digital marketing best practices.
Strong people leadership skills, including coaching, feedback, accountability, prioritization, and team development.
Strong financial acumen and the ability to use numbers, KPIs, and business data to make practical decisions.
Excellent problem-solving skills, with the ability to assess complex situations and move them toward a clear resolution.
Strong communication skills, especially when working across departments, managing escalations, or translating strategic priorities into clear direction.
Strong organizational and time management skills, with the ability to manage competing priorities without losing sight of deadlines or quality.
Experience improving processes, identifying operational gaps, and implementing better ways of working.
Comfort working in a fast-paced environment where priorities may shift and strong judgment is required.
A practical, solutions-focused approach to leadership, client service, and department management.
POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges.
Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. This role supports our senior living marketing division, citizen, where we work directly with senior living operators across North America to help them attract residents, build trust with families, and grow occupancy.
At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.
At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.
You’ll enjoy three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company-wide MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.
Growth and development are also a priority at POD. You’ll have access to our mentorship program, our in-house leadership development program, DiSC communication training, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one-on-one check-ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.
Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect.
At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.
Finding the right fit is important to us, and we put real care into reviewing applications. This is your chance to show us who you are: your voice, your attention to detail, and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you.
We often see strong candidates miss out because of preventable issues like missing cover letters, referencing the wrong job title or company, or submitting unedited AI-generated content. We encourage the use of AI to streamline your process, but your application should still reflect your voice and accuracy. If this role excites you, let that show in how you apply.
A few tips to stand out:
Submit an up-to-date resume that highlights the skills and experience we are looking for
Include a personalized cover letter or a video cover letter (one is required, both are not necessary)
If you choose to submit a video cover letter, keep it short and engaging (under 2 minutes, please!)
Share why this specific role excites you and how your background connects to it
Make sure your application is error-free (especially the basics like company name and job title)
Answer the application questions with intention. Your responses don't need to be long; quality over quantity matters!
If you use AI, review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values, no matter what ChatGPT tells you)
Review the posted salary range before you apply and make sure it aligns with what you’re comfortable with
Always apply through our website. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.
At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.
