To be considered (and to apply) please go to adhdcoaching.com/growth-marketing-lead
This is a Hands-On builder role. Not a management or strategy role.
Toronto · $85,000–$110,000 base + potential to grow. Hybrid Remote + On-site. Full-Time.
We’re looking for a hands-on in house marketer to create, execute, test, and continuously improve marketing across content, funnels, and ads, that all directly drive booked strategy sessions, conversion, and revenue.
This role is execution-heavy and performance-driven. You’ll be expected to move quickly, produce consistently, and improve results based on real data, not opinions.
That includes:
- Writing clear, compelling, conversion-focused copy
- Building and optimizing landing pages
- Management of ad accounts (primarily Google and Meta)
- Creating, testing, and iterating on ad creatives (image/ video/ copy)
- Strategic social media and article posting for human engagement, and AI discoverability
- Engaging in real conversations online (not just posting)
If you rely on ChatGPT/Claude/AI for your all copy (and everything else) please do not apply.
We’re looking for someone who is:
- Highly capable
- Highly accountable
- And genuinely strong at execution and producing work that performs
You will work directly with the founders and be part of the core team as we scale to the next level. As the company grows, this role can expand in scope and compensation based on performance and impact.
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ABOUT US:
Expert ADHD Coaching is a premium ADHD coaching company led by USA Today National Bestselling Author Shanna Pearson.
We help high-functioning adults with ADHD (and ADHD-like challenges) who want real, lasting change, transform their work, relationships, and life through concierge, structured, expert 1:1 coaching.
Since 1999, we've helped over 22,000 clients and delivered more than 540,000 one-on-one sessions to adults with ADHD. We’re an established company with strong delivery capacity, a 26-year track record and extensive authority in our space.
We're a heart-centered, mission-driven company that truly changes lives, and we’re looking for someone who genuinely takes pride in producing work that has real impact.
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What This Role Actually Is:
You will be doing the work, not managing it.
This role combines:
- Direct-response copywriting
- Content creation
- Landing page creation and optimization
- Social / Community engagement
- YouTube posting, and content optimization
- Ad creative and iteration
- Fast execution based on performance data
You will take real insights, real offers, and real market feedback and turn them into marketing that performs so the founders are out of the weeds of ads, creatives, and marketing.
Your Responsibilities (Day-to-Day) will be to contribute directly to growth through a mix of paid and organic execution:
Paid Content, Copy, & Conversion
- Write clear, persuasive copy for ads, hooks, captions, landing pages, and funnel pages
- Build and improve landing pages
- Edit and produce short-form video for ads, testimonials, clips, and YouTube
- Create and improve ad creatives (primarily for Meta and TikTok)
- Improve messaging, structure, and conversion flow across the funnel
- Test headlines, hooks, angles, layouts, concepts, formats, and calls to action
- Turn insights into assets quickly, then iterate based on performance
Organic Content
- Create, edit and publish clear, persuasive website content, blog posts and articles for human consumption, SEO and AI recommendation.
- Write and post strategic social media content across key platforms, including LinkedIn, YouTube, Reddit, and similar channels.
- Moderate social media responses.
- Actively participate in online conversations and community engagement, including Linkedin, Reddit and similar platforms.
Execution and Iteration
- Produce consistently without needing constant oversight.
- Test and adjust quickly.
- Improve based on data (not opinions).
- Prioritize what drives results, not just what looks good.
You are likely a strong fit if you are:
- Hands-on. You build and execute.
- Fast and also Careful.
- Detail-oriented. You triple check everything and catch what others miss.
- Experienced with direct response marketing.
- Resourceful. You figure things out without constant direction.
- Reliable and self motivated. Not just when someone is looking over your shoulder.
- ADHD knowledgeable. You truly understand our market.
- Results-focused. You care about what performs, and you're comfortable being accountable for outcomes.
- Have obsessively high standards. Your work is excellent, you catch what others miss, and you don’t leave anything incomplete or incorrect.
You can:
- Build and think in funnels, not just individual pieces
- Write clear, compelling copy that drives action
- Edit clean, engaging short-form video
- Package, post, and optimize YouTube content, including titles, thumbnails, descriptions, and clips
- Understand offers, objections, hooks, and conversion psychology
- Spot weak messaging and improve it fast
You have:
- 2-3+ years in performance/growth marketing, ideally working with high-ticket B2C services (coaching, education, health, or mental health).
We Do NOT Want Someone who:
- has no experience in high-ticket performance-driven marketing
- primarily “manages” agencies or freelancers
- relies on AI for strategy, thinking, and core work instead of bringing their own judgment and ideas
- needs step-by-step instructions for everything
- has only brand/content experience but little performance marketing depth
- talks about marketing well but has little evidence of driving results
What Success Looks Like:
- Consistent, measurable increase in booked strategy sessions
- Improved online presence, credibility, and sentiment
- Higher conversion across landing pages and funnels
- Consistent output of content that drives real engagement and action
- Stronger-performing ad creative and messaging based on data
- Clear, measurable contribution to revenue growth
Compensation & Details
- Base salary: $85,000–$110,000 CAD with room to grow
This range is intended for a strong individual contributor. Compensation is based on experience, skill level, and demonstrated ability to produce the results we are looking for.
FINAL NOTE:
This is a high-impact role for someone who likes to build, test, improve, and win.
If you move fast, think clearly, and execute at a high level, you’ll do very well here.
If you’ve built marketing that performs and want to be accountable for real results, apply.
HOW TO APPLY (Do not send a generic resume).
Step 1 (required):
Please read the full role description and application process at:
adhdcoaching.com/growth-marketing-lead
We ONLY review candidates who apply through that page and follow the directions there. Thank you.
Pay: $85,000.00-$110,000.00 per year
Work Location: Hybrid remote in Toronto, ON
