It's more than just a career; it's a passion. While we love our vehicles, we recognize that it's the people behind them who truly make them exceptional. We cherish our open and speak-up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.
At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.
Why Join Us?
- Competitive compensation and comprehensive benefits
- Opportunities for growth and development
- A flexible, collaborative work culture
- The chance to work with innovative Volkswagen and Audi vehicles
Bring your passion and ideas to a team that's shaping the future of mobility. Apply today and drive your career forward with Volkswagen Group Canada, Inc.
Position Overview
The primary responsibility for this role is developing, executing, and optimizing Audi brand content to amplify brand love, awareness, and connection to the Canadian customer. Audi Canada is seeking a strategic content leader within the Brand Marketing team, reporting to the Manager, Brand Marketing, who will bring the Audi brand to life across owned channels. The successful candidate will lead Audi Canada's content ecosystem across social media, website content, CRM content, creator partnerships, and emerging content opportunities, with a focus on growing audience engagement, increasing channel relevance, and strengthening Audi's premium brand positioning in Canada. This role translates brand strategy into compelling content experiences and ongoing editorial programs, aligning cross-functional teams, managing brand communication, leading campaigns, ensuring consistent messaging, and using market analysis to enhance visibility, reputation, and market share to drive a strong brand identity and growth.
Overall
- Support the Brand marketing manager to grow and develop the Audi brand via
- content to support brand, experiential and social initiatives,
- administer media (paid and owned) initiatives to support brand.
- Oversee the development of brand content including strategy, management, execution and brand growth
- Agency Management - day-to-day management of the various agencies to develop the campaigns, evaluate the results, administration of the budget/fees/team hours, etc.; keeps the agencies accountable to their outputs
Content Strategy & Editorial Leadership
- Develop and own Audi Canada's content strategy across all owned channels.
- Translate annual marketing priorities into channel-specific content plans.
- Create and manage the editorial calendar.
- Identify cultural moments, content opportunities and emerging trends relevant to Audi customers.
- Recommend new content franchises, recurring series and storytelling platforms.
Social Media Leadership
- Own the performance and evolution of Audi Canada's social channels.
- Develop strategies to increase engagement, audience growth and brand relevance.
- Establish channel-specific content approaches and best practices.
- Lead reporting and optimization based on audience insights and channel performance.
Creator & Influencer Partnerships
- Identify and manage creator relationships.
- Develop creator programs aligned with Audi's premium positioning.
- Brief and manage creators to ensure high-quality content execution.
- Build a scalable creator ecosystem that complements agency-led content production.
Website & CRM Content
- Lead content planning for http://Audi.ca.
- Partner with CRM teams to improve content quality and engagement across customer journeys.
- Ensure content consistency across all owned channels.
Agency & Partner Management
- Work closely with creative, social and production agency partners.
- Develop content briefs and provide strategic direction.
- Ensure content execution aligns with brand standards and business objectives.
Key Responsibilities
Content Development
- Campaigns - support campaign development and communication assets to convey the brand and its products through digital platforms, social platforms, experiential activities and media & influencer partnerships
- Social Media - lead and execute a social media strategy that increases reach through followers and provides exciting/relevant branded content for Audi Canada; manage the agency who manages our social channels on a daily basis (eg. Meta, TikTok, YouTube, Linkedin); lead any social media issues/crises by working with other departments like product and customer relations to address customer issues on social media; manage the content on owned Audi Canada social channels
- Content studio - develop strategy that is real-time, reactive and relevant to the Canadian market. Tapping into news, activity and trends that support the brand locally.
- Influencer management - manage agency partners to identify and utilize social influencers to amplify our brand message to their audiences; includes hosting and briefing (eg. celebrities, influential people. thought leaders, etc.); car loan programs
- Website content - work with the digital platform team to direct brand and product content for audi.ca pages; including model page content, my Audi, Audi electric, Aftersales and CPO, Audi financial services, etc
- Experiential campaigns - leverage events, sponsorships and other experiential marketing activities (both locally and globally) in social media and digital channels
- Content team - lead and grow a direct to client agency creative team to develop communications that are relevant and meaningful to help elevate the brand (utilizing various channels - social media, digital, audi.ca, CRM and internal communications)
- Collaboration - be a key contact for brand marketing expertise at Audi Canada to provide directional support and content in other Audi departments for their departmental marketing efforts (eg. Aftersales, Product, New/Used car sales, etc.); build relations with key internal partners, AUDI AG, and Agency partners
Media
- Media - support the planning of campaign media to facilitate the content that is produced; ensuring campaign and brand KPIs are set and achieved to optimize our media channel mix
- Collaboration - collaborate with the Digital Media performance manager to develop deeper campaign insights and inform decisions on campaign effectiveness and efficiency. Be an enabler to content and media optomization.
- Metrics and KPIs - strong focus on managing and reporting on key metrics for platforms and campaigns. Work closely with central global team to complete reports on time, implement recommended campaign media tactics and opportunities
Budget
- Meticulously manage the brand marketing budget, keeping creative and media agency accountable to the budget
- Support the planning and implementation of production and media budgets to increase the equity of the brand; achieving positive ROI on all activities
- Support administration of budgets (PO creation, invoice processing; ensure tracking documents are updated, etc)
Qualifications
Formal Education
- Bachelor's Degree- Major in Marketing and/or related discipline
Experience
- 6-10 years Event Marketing or relevent experience
- Experience working with extensive budget management; agency management; project management, organizational skills: Passion for cars and the (premium) automotive sector.
- Years of Supervisory Experience Required: 0-2
Additional Proficiencies
- Fluency in French is considered an asset
The ideal candidate...
- Is comfortable discussing content strategy with senior leadership and briefing a creator on a content shoot.
- Is someone who can walk into a room and confidently answer:
- What story should Audi be telling right now?
- Why will customers care?
- Which channels should we use?
- Which creators should help tell that story?
- How do we measure success?
Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications. The salary range for this role is $90,000-$105,000, actual pay may vary based on experience, education, and internal compensation practices.
This position is open to backfill for existing Content Manager Audi Marketing.
Why You'll Love Working Here
Full-time employees of Volkswagen Group Canada, Inc. enjoy these benefits:
- Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
- Health Spending Account: Extra support for your wellness needs.
- Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future.
- Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture.
- Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
- Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.
- Personal Days: We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
- Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
- Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
- Wellness Programs: We prioritize our employees' holistic well-being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
- Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long-term career development.
Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted. Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.
Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.
Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point-such as for an interview, assessment, or application-please notify your recruiter or email us in advance. We'll work with you to arrange reasonable accommodation to meet your needs.
