Role Description & Objective
Foresight Sports Canada is looking for a hands-on Marketing Coordinator who is ready to build their career by working across a broad range of marketing activities. This is an execution-focused role for someone who enjoys getting things done, staying organized, learning new skills and taking increasing ownership as their experience grows.
Working closely with marketing leadership, Sales and external agency and vendor partners, the Marketing Coordinator will help turn marketing plans into action across campaigns, email, social media, paid advertising, websites, CRM, events, content and sales support.
We are looking for someone with a solid marketing foundation, approximately 2-3 years of relevant experience, strong organizational and communication skills, and the curiosity and initiative to continue developing their capabilities on the job.
The right person will be comfortable learning by doing, asking questions when needed, receiving direction and feedback, and following through on commitments.
Role Value
The Marketing Coordinator plays an important role in keeping Foresight Sports Canada's marketing activities organized, moving forward and connected across the business. The position supports the execution of product launches, campaigns, promotions, content, events, lead-generation initiatives and sales activities within the Canadian market.
Success in this position comes from reliable execution, attention to detail, continuous learning and follow-through. As the individual develops greater knowledge of Foresight's products, customers, systems and marketing processes, they will be encouraged to take increasing ownership of their responsibilities.
Primary Deliverables & Measures of Success
1. Marketing Execution
Support the execution of email, social media, paid advertising, website updates, promotions and other marketing initiatives. Campaigns and activities should be delivered accurately, professionally and on time, with increasing independence as experience develops.
2. CRM & Lead Management
Maintain accurate lead, campaign and marketing information within Foresight's CRM and associated marketing platforms. Lead sources should be properly maintained, duplicate and inaccurate records minimized, and Sales provided with reliable marketing information.
3. Content & Asset Coordination
Help coordinate the development, approval, organization and distribution of marketing content and creative assets. Content and assets should be delivered on schedule, remain current and follow Foresight's brand standards.
4. Marketing Performance Support
Help collect, organize and report on campaign, lead-generation and marketing performance so leadership has timely, accurate information to evaluate results and make informed decisions.
Job Expectations
Translate marketing plans into organized, high-quality execution, ensuring campaigns, content, events, lead-generation activities and supporting projects are delivered accurately, consistently and on time. The employee is expected to build capability over time rather than arrive as an expert in every marketing discipline.
Major Functions
% Major Functions (indicate essential functions with an asterisk (*))
20% Marketing Campaign Coordination & Execution
Coordinate and execute marketing campaigns and initiatives according to established plans, priorities, timelines and brand guidelines. Help ensure required assets, approvals, communications and deliverables are completed accurately and on schedule. Learn how different marketing channels work together and develop increasing responsibility for campaign execution over time.
10% Content & Digital Marketing Support
Support marketing activities across websites, email, social media, paid advertising and other digital channels. Coordinate content development, scheduling, publishing and updates with internal team members and external partners. The successful candidate is not expected to be an expert practitioner across every digital channel, but should be interested in developing a working understanding of each.
5% Event & Promotional Support
Coordinate marketing requirements for trade shows, customer events, demonstrations, sponsorships, promotions and other activations. Help manage logistics, marketing materials, communications, deadlines and post-event follow-up.
10% Marketing Materials & Brand Consistency
Coordinate the creation, maintenance and distribution of digital assets, presentations, product information, sales collateral, signage and promotional materials. Work with internal and external creative resources to ensure materials are accurate, current, professional and consistent with established brand standards.
10% Lead Generation & Sales Support
Support programs designed to generate and nurture qualified leads. Ensure campaign information, lead details and relevant customer data are accurately captured and communicated to Sales. Help provide the Sales team with the marketing materials and campaign support required to engage prospects effectively.
15% CRM & Marketing Database Management
Maintain marketing and customer information within CRM and marketing platforms. Support contact segmentation, campaign lists, lead tracking, source attribution, data quality and other activities necessary for effective marketing execution and reporting. Previous CRM experience is an asset; familiarity with Zoho One is particularly valuable. Training and practical experience will form part of the individual's continued development.
10% Performance Tracking & Reporting
Collect and organize performance information across campaigns, digital channels, events and lead-generation programs. Prepare regular reports identifying important metrics, results and trends for review with marketing leadership and external partners. The coordinator will be expected to develop their ability to understand what the numbers mean, rather than simply compiling them.
10% Agency, Contractor & Vendor Coordination
Act as an important day-to-day contact between Foresight and its agencies, contractors, suppliers, printers, event partners and other marketing vendors. Communicate requirements, provide information and assets, track deliverables, coordinate approvals and help keep projects moving. Specialist partners will provide expertise within their respective disciplines. The Marketing Coordinator's responsibility is to develop enough understanding of these areas to communicate effectively, coordinate the work and ensure commitments are followed through.
5% Cross-Functional Collaboration & Communication
Work closely with Sales, Marketing, Operations and other internal stakeholders to ensure marketing activities support broader business priorities. Maintain clear communication regarding project status, deadlines, requirements and outstanding actions.
5% Asset Tracking, Organization & Follow-Through
Maintain organized marketing files, assets and documentation. Track outstanding requirements, identify potential issues early and follow through on commitments. The expectation is not that a new employee knows everything immediately. The expectation is that they take responsibility for learning, stay organized and become increasingly self-sufficient.
Qualifications
Experience
- Approximately 2-3 years of marketing, communications, digital marketing, project coordination or related professional experience is preferred.
- Relevant co-op, internship, agency, in-house marketing or comparable practical experience may also be considered.
- A diploma or degree in Marketing, Business, Communications, Digital Media or a related field is preferred.
- We are particularly interested in candidates who have developed a solid foundation in some of these areas and demonstrate the ability and desire to learn the others.
Knowledge, Skills, Abilities and Other Requirements
Skill Level (specific learned activity)
Strong
Marketing campaign coordination and execution
Strong
Organization and project coordination
Strong
Written and verbal communication
Strong
Managing deadlines and multiple priorities
Strong
Working collaboratively with internal and external partners
Strong
Microsoft Office, including Excel and PowerPoint
Working
CRM and marketing databases
Working
Email marketing
Working
Social media
Working
Content coordination
Working
Digital marketing
Working
Paid media
Working
Marketing analytics and reporting
Working
Website/CMS updates
Working
Lead-generation programs
Working
Canva or similar creative tools
Assets - Not Requirements
Experience with any of the following would be beneficial:
- Zoho One
- Google Ads
- Meta Ads Manager
- Google Analytics
- Canva
- Email marketing platforms
- WordPress, Shopify or other CMS platforms
- AI-assisted marketing and productivity tools
We do not expect one candidate to be an expert in all of these platforms.
What We're Looking For
The successful candidate will be:
A doer - comfortable moving from planning to execution and completing the work required.
Organized - able to keep multiple activities, deadlines and stakeholders moving at the same time.
Accountable - follows through on commitments and takes responsibility for the quality of their work.
Coachable - receptive to direction, feedback and learning from people with more experience.
Curious - wants to understand how and why different parts of marketing work.
Resourceful - willing to research, investigate and attempt to solve problems rather than immediately passing them to someone else.
Collaborative - works effectively with leadership, Sales, colleagues, agencies and external partners.
Detail-oriented - understands that accuracy matters in customer-facing marketing.
Proactive - identifies what needs to happen next and follows through.
Interested in developing - sees exposure to multiple areas of marketing as an opportunity to build a broader professional skill set.
Growth Within the Role
This position provides exposure to a broad marketing environment rather than limiting the employee to a single specialty. The Marketing Coordinator will have the opportunity to gain practical experience across campaign execution, CRM, digital advertising, content, email, websites, analytics, events, lead generation, agency collaboration and sales support.
What we do expect is someone willing to learn the business, accept guidance, develop their skills and gradually take greater ownership as their experience and capabilities grow.
For the right individual, the objective is to create an opportunity to grow with Foresight Sports Canada over several years, developing from a capable coordinator into a well-rounded marketing professional.
The Candidate must be available to travel to Elmira, ON.
Hours are Monday-Friday 8:30-5pm, in office.
Pay: From $55,000.00 per year
Benefits:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- RRSP match
Language:
Location:
Work Location: In person
