Product Training & Sales Enablement Specialist — Architectural Lighting
Company: BL Lighting
Location: Vancouver, B.C.
Work Location: In person
Job Type: Full-time
Schedule: Monday to Friday
Travel: Occasional local travel by car for distributor visits, customer/product training, and events. Occasional regional travel may be required as the role develops.
About BL Lighting
BL Lighting is an established, women-founded architectural lighting manufacturer based in Vancouver, B.C. Founded in 1986 by Betty Lou Pacey, BL Lighting designs and manufactures architectural and specification-grade lighting products used in commercial, architectural, interior, exterior, and custom applications.
Our products are sold through a North American network of lighting sales agencies, electrical distributors, contractors, architects, designers, engineers, and other industry partners.
BL Lighting is entering a new stage of growth. We are building a more structured product training, agency support, sales enablement, and presentation system so that our agencies, distributors, customers, and internal team have stronger product knowledge and clearer sales support.
We are looking for someone who is professional, organized, curious, and confident presenting technical product information in a clear, practical, and approachable way.
BL Lighting is an equal-opportunity employer. We welcome candidates from a wide range of backgrounds, experiences, and perspectives.
Role Summary
BL Lighting is looking for a Product Training & Sales Enablement Specialist to help our agencies, distributors, customers, and internal team better understand BL Lighting’s products.
This role is ideal for someone who enjoys being in front of people, can make technical information feel approachable, and brings polish, warmth, and confidence to presentations.
This role is focused on product presentations, agency training, new product education, online training sessions, local distributor support, sales enablement content, product-based marketing communication, presentation follow-up, and basic reporting.
The successful candidate will learn BL Lighting’s product line and become responsible for delivering clear, structured product presentations to agency salespeople, new agencies, distributors, internal staff, and, where appropriate, architects, designers, contractors, and other professional customers.
This is a communication, training, and sales-support role. It requires someone who can learn technical products, explain them clearly, organize presentations, write professional follow-up communication, and help make BL Lighting’s product knowledge easier for others to understand and use.
Purpose of the Role
The purpose of this role is to make sure BL Lighting’s products are presented clearly, consistently, and professionally.
This person will help answer questions such as:
- What does this product do?
- Where should it be used?
- What type of project or customer is it best for?
- How should agency salespeople explain it?
- What are the typical applications for the products?
- What are the common questions or objections?
- What follow-up is needed after a presentation?
- Which agencies, distributors, customers, or internal staff need more product training?
This role supports the Head of Sales / Sales Manager and works closely with quotations, technical support, product, marketing/design, and leadership.
Key Responsibilities: Product Training and Presentations
- Learn BL Lighting’s product line and become comfortable presenting it clearly.
- Deliver full BL Lighting product overview presentations for new agencies, new agency salespeople, distributors, customers, and internal staff.
- Deliver short 15- to 20-minute product presentations for new products, product updates, or specific product families.
- Deliver online product training through Zoom, Teams, or similar platforms.
- Support in-person product training sessions when required.
- Prepare for each presentation with clear objectives, relevant product information, and appropriate follow-up material.
- Explain product applications, sales positioning, basic technical differences, and customer use cases.
- Answer product questions professionally and coordinate with technical support when deeper technical answers are required.
Agency Training and Sales Enablement
- Help train BL Lighting’s North American agency network on products, applications, sales positioning, and product updates.
- Support onboarding for new agency salespeople.
- Maintain a product training calendar for agencies and internal staff.
- Track which agencies and salespeople have received training.
- Collect product questions, objections, and feedback from agencies.
- Help agencies understand how to present BL Lighting effectively to their customers.
- Work with the Head of Sales / Sales Manager to prioritize training for key agencies, new agencies, and underperforming agencies.
- Help keep BL Lighting visible and relevant with the people representing our products.
Local Distributor and Customer Product Support
- Support local distributor visits, distributor events, counter days, product demonstrations, and customer-facing product education.
- Visit local electrical distributors by car when scheduled and approved.
- Introduce or reinforce BL Lighting’s product line with distributor staff.
- Explain basic product applications, common use cases, and where BL Lighting products fit.
- Collect questions and feedback from distributors.
- Coordinate follow-up with the Head of Sales, sales agencies, quotations, technical support, or leadership.
- Support local customer or distributor events where BL Lighting product knowledge is required.
Distributor visits and local events will be coordinated with BL Lighting’s sales leadership and, where appropriate, the local sales agency.
New Product Launch Support
- Support the sales-side rollout of new BL Lighting products.
- Prepare product launch training outlines and presentation content.
- Coordinate with internal design/marketing staff to ensure presentation materials are clear and professional.
- Deliver new product presentations to agencies, distributors, and internal staff.
- Track attendance, questions, follow-up items, and agency feedback.
- Help ensure new products are not just announced, but actually understood by the people selling and supporting them.
Sales Enablement and Product Marketing Support
- Draft product talking points, presentation outlines, follow-up emails, training notes, and Q&A summaries.
- Draft product-based LinkedIn post copy, newsletter content, product launch updates, and training-related announcements.
- Help create product messages that are clear, practical, and useful for agencies, distributors, customers, and internal staff.
- Work with internal design/marketing staff to turn product information into polished presentation and communication materials.
- Help maintain reusable templates for product presentations, training sessions, follow-up emails, and product announcements.
- Keep product training and sales enablement materials organized and current.
Architect, Customer, and Education Support
- Support product presentations, Lunch and Learns, or approved education sessions for architects, designers, distributors, contractors, or customers when appropriate.
- Coordinate presentation logistics, attendance, materials, and follow-up.
- Ensure educational presentations are delivered professionally and appropriately for the audience.
- For advanced technical or specification discussions, coordinate support from the Head of Sales, technical support, product specialists, or leadership.
Trade Show and Event Support
- Support trade shows, product demonstrations, customer events, or distributor training days when required.
- Help prepare product demo scripts, presentation materials, product talking points, and follow-up notes.
- Assist with lead follow-up and product questions after events.
- Help ensure event-related product training is organized and professional.
- As the role develops, there may be opportunities to support agency training, trade shows, customer presentations, and distributor events outside the local market.
Tracking and Reporting
- Track presentations completed, agencies trained, distributor visits, attendance, follow-up items, and questions received.
- Maintain simple reports showing product training activity and next steps.
- Share agency, distributor, and customer feedback with the Head of Sales and internal team.
- Identify common product questions, training gaps, repeated objections, and presentation improvement opportunities.
- Follow up after presentations within a reasonable timeline.
- Help make product education measurable and organized.
Initial Focus
In the first few months, the successful candidate will:
- learn BL Lighting’s product line, customer types, agency model, and sales-support process;
- shadow sales, quotations, technical support, production, product, and leadership to understand how BL Lighting supports customers;
- begin delivering internal practice presentations and selected online product training sessions;
- help build a product training calendar, follow-up templates, and simple presentation tracking;
- support early agency, distributor, and new-product training initiatives.
Success Measures
Success in this role will be measured by:
- product presentations scheduled and completed;
- agencies and agency salespeople trained;
- internal staff trained where required;
- new product training sessions completed;
- distributor visits or local product education sessions supported;
- follow-up sent after presentations;
- product questions collected and resolved;
- agency and distributor feedback documented;
- training calendar maintained;
- quality of product communication, follow-up emails, LinkedIn/newsletter drafts, and product launch support;
- improved clarity and consistency in how BL Lighting products are presented.
Required Qualifications
- Strong presentation and communication skills.
- Comfortable speaking to groups online and in person.
- Ability to learn technical products and explain them clearly.
- Strong organization, follow-up, and attention to detail.
- Professional written communication skills.
- Comfortable drafting clear product notes, follow-up emails, and customer-facing communication.
- Comfortable using Zoom, Microsoft Office, Google Workspace, PowerPoint, or similar presentation tools.
- Ability to work with sales, technical support, quotations, marketing/design, and leadership.
- Comfortable asking technical questions and confirming answers rather than guessing.
- Willingness to learn architectural lighting products and applications.
- Ability to work full-time in person at our Vancouver office.
- Valid Class 5 driver’s licence or equivalent.
- Comfortable with occasional local travel by car for distributor visits, product training, customer events, or trade show support.
Preferred Qualifications
- Experience in product training, sales enablement, technical sales support, customer education, account support, B2B presentations, or product marketing support.
- Experience in lighting, electrical, architecture, design, construction, manufacturing, building products, or technical products.
- Experience delivering webinars, product demos, Lunch and Learns, training sessions, or customer presentations.
- Experience writing LinkedIn posts, newsletter content, product announcements, follow-up emails, or training-related communication.
- Experience working with sales agencies, distributors, contractors, architects, designers, engineers, or professional customers.
- Familiarity with CRM systems or sales activity tracking.
- Ability to travel occasionally within Canada or the United States for trade shows, agency training, or customer events as the role develops.
Right Person / Right Seat Fit
The right person for this role is someone who:
- enjoys learning technical products;
- can explain complex information in a simple way;
- is confident but not arrogant;
- is comfortable presenting to salespeople and customers;
- writes clearly and professionally;
- is organized and follows up without being chased;
- is curious and willing to ask questions;
- can work with both sales and technical teams;
- is professional, prepared, and reliable;
- understands that training is only useful when it is clear, practical, and followed up;
- can become credible with technical products over time.
You do not need to be a lighting expert on day one. You do need to be a strong communicator, a disciplined learner, and someone who can become product-credible over time.
Growth Opportunity
This is a new role within BL Lighting’s developing sales and product education structure.
The initial focus will be product training, online presentations, agency education, internal product knowledge, new product support, local distributor product support, and sales enablement communication.
As the role develops, there may be opportunities to support in-person agency training, trade shows, distributor events, customer presentations, product launch programs, and broader sales enablement initiatives across Canada and the United States.
Why Join BL Lighting?
- Established company with 40 years in the lighting industry.
- Women-founded business with a strong legacy in architectural lighting.
- North American agency network and significant growth opportunity.
- Opportunity to help build a more structured product training and sales enablement system.
- Work directly with leadership, sales, technical support, design/marketing, quotations, and product teams.
- Role with room to grow as the company’s sales and training structure develops.
Pay: $1,000.00-$1,500.00 per week
Application question(s):
- Are you able to work full-time in person at our Vancouver office?
- Do you have a valid Class 5 driver’s licence or equivalent?
- Are you comfortable with occasional local travel by car for distributor visits, product training, customer events, or trade show support?
- Are you comfortable presenting online and in person to salespeople, distributors, customers, or internal staff?
- Briefly describe your experience delivering presentations, product demos, webinars, training sessions, or customer education.
- Describe a time when you had to learn a product, system, or technical topic and explain it to someone else.
- Have you worked in lighting, electrical, architecture, design, construction, manufacturing, building products, or another technical product industry?
- Briefly describe your experience writing professional follow-up emails, product notes, newsletters, LinkedIn posts, or customer-facing communication.
- What interests you about this role at BL Lighting?
- Are you open to travel within Canada or the United States as the role develops?
- What is your status in Canada if you have an open work permit? When does it expire?
Work Location: In person
