As a Technical Sales Representative, you will sell German-engineered industrial inkjet printing systems — used for product coding, marking, and traceability — to heavy industrial manufacturers across Southern Ontario. You will sell directly to plant owners, plant managers, and production leads, not to procurement departments. Year 1 is 100% new business development: you will self-prospect, build the territory list, generate your own demos, and close hardware deals — there are no warm or supplied leads. The territory covers the Brampton, Mississauga, and Burlington corridor and runs north up Highway 400 to Barrie, with expansion potential across Southern Ontario for a strong performer. This is a hands-on sales engineering role: you will scope and stage your own demos, produce customer print samples in-shop, and assist the field technician with installations. The role reports directly to the General Manager. The base salary is $75,000 – $95,000 CAD, with flexibility up to $120,000 CAD for an experienced candidate with relevant industry relationships, plus uncapped residual commissions.
COMPENSATION & BENEFITS
- $75,000 – $95,000 CAD base salary, plus uncapped residual commissions. Flexibility up to $120,000 CAD base for an experienced candidate with portable industry relationships who can ramp quickly.
- Year 1 OTE: $105,000 – $130,000+ CAD, depending on starting base.
- Year 2 OTE: $130,000 – $160,000+ CAD as the recurring consumables book grows.
- Top performer OTE: $250,000+ CAD — reflects a senior rep with a 20+ year residual book of business, demonstrating the long-term earning potential of the model.
- Uncapped residual commission, paid monthly. You earn ongoing residual commission on consumables and aftermarket reorders for the life of each account — the longer you stay, the more your book of business compounds.
- $500 per month vehicle allowance for your personal vehicle. The field technician's company vehicle is used to transport printers, ink, and demo equipment to customer sites.
- Health benefits — partially company-paid.
- Laptop and cell phone provided.
- 10 days vacation plus statutory holidays.
- Quarterly performance reviews.
THE COMPANY & CULTURE
Our client was founded around 2011 (approximately 15 years in business) and is the Canadian subsidiary of a German manufacturer of industrial inkjet printing solutions. It is privately held and founder-built, and is currently in a scale-up stage — a small Canadian operation building out its training programs, processes, and sales infrastructure to support a multi-rep regional team over the next three years. The Canadian operation is based in Cambridge, Ontario and employs 13 people (12 at the local office); it is backed by a global parent manufacturer of roughly 300 employees and a US sister company.
The company sells and installs German-engineered industrial inkjet printing equipment (large character dot, thermal inkjet, continuous inkjet, and spray systems), along with consumables, vision inspection, and value-add software for industrial coding, marking, and traceability. Customers are concentrated in heavy industrial manufacturing, with a growing presence in food, beverage, CPG, and pharmaceutical production. Accounts include FGF Foods, Tenaris, ArcelorMittal, Welded Tube, P&H Milling, TWI Bakeries, and Resource Label.
The culture is small, hands-on, and entrepreneurial — high trust and low bureaucracy. The company expects self-starters who try first and ask when they get stuck, and it rewards tenure heavily through its residual commission model. The General Manager leads day-to-day sales operations and the founder remains actively involved across the business.
OFFICE LOCATION & SALES TERRITORY
- Head office: Cambridge, Ontario, Canada.
- Work arrangement: Office-based during training (approximately one month of intensive, hands-on, in-shop training). After training, hybrid with field-time priority — in-office approximately one day per week (target: the Monday morning sales meeting), plus in-office time when preparing samples or staging demos for upcoming customer visits.
- Sales territory: Southern Ontario — the Brampton, Mississauga, and Burlington corridor, running north up Highway 400 to Barrie. Expansion potential to the full Southern Ontario region, down to Windsor, for a strong performer.
- Ideal candidate location: within approximately a one-hour commute of Cambridge, to support in-office training and the weekly in-office day thereafter.
- Hours: Monday to Friday, 40 hours per week. Occasional evening or weekend work depending on client need.
- Overnight travel: 5–10% (approximately 1–2 nights per month).
- A valid driver's licence and a reliable personal vehicle are required for day-to-day customer travel.
EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS
- 3 to 15 years of B2B sales experience. More senior candidates who bring directly relevant industry relationships are also encouraged to apply.
- Proven hunter background — you have built a territory from scratch, self-prospected, cold-called, and walked into accounts. You have carried a new-business number, not just managed an existing book.
- Capital-equipment sales experience selling into industrial manufacturing. Typical deals are $10,000–$50,000 of hardware per printer, with multiple printers per site reaching roughly $100,000 per account. Candidates from longer-cycle $300,000+ capital-equipment backgrounds are welcome but should be able to shift to a faster, more transactional, plant-floor-decision-maker sales motion.
- Industry exposure preferred (not required): industrial coding and marking, packaging equipment, industrial weighing and scales, automation/PLC, vision inspection, labelling and label printers, conveyor and material handling, industrial controls and process instrumentation, or industrial consumables. Direct competitor experience is the strongest fit.
- Mechanical aptitude is mandatory — comfortable with basic hand tools (screwdrivers, Allen keys), able to scope and design printer mounting configurations, willing to be hands-on in a shop environment, and physically able to walk, bend, twist, and assist with equipment handling in a plant setting. Strict heavy lifting is not the requirement; the requirement is being active and able to participate in installations.
- Education: high school minimum. Post-secondary education is not required.
- Bilingual (English/French) ability is not required.
- Valid driver's licence and reliable personal vehicle required.
TECHNICAL SKILLS
- Microsoft Excel — Intermediate.
- Microsoft Word — Intermediate.
- Microsoft PowerPoint — Basic.
- Online demo and presentation platforms — Intermediate.
- HubSpot CRM, or comparable CRM experience — an asset.
- Process knowledge of track-and-trace systems, automation, PLC, or vision inspection — a plus, not a requirement.
THE PRODUCT / SERVICE / SOLUTION
- Industrial inkjet printing systems — large character dot, thermal inkjet, continuous inkjet, and spray-system printers for coding, marking, and traceability.
- Consumables — inks and solvents supplied locally in Canada.
- Vision inspection systems.
- Value-add software for industrial coding, marking, and traceability.
PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)
- Heavy industrial manufacturers — steel tube, extrusion (plastics and metal), transformers, lumber, sawmills, OSB board, drywall, building materials, and concrete.
- Secondary and growth verticals — food, beverage, CPG, and pharmaceutical producers. These carry a longer sales cycle and are not the Year 1 priority.
- Company size: industrial manufacturers across Southern Ontario within the assigned territory.
- Decision-makers: plant owner, plant manager, or production lead — typically not procurement. Deals can close directly from a successful on-site demo.
SALES CYCLE / ORDER VALUE / ACCOUNT SIZE
- Typical printer order: $10,000 to $50,000. Multiple printers per site can stack to approximately $100,000 per account.
- Advanced projects (camera integration plus software) can reach approximately $400,000, but these are the exception, not the norm.
- Sales motion is faster and more transactional than long-cycle capital-equipment selling — deals can close directly from a successful on-site demo.
- Each account also builds recurring consumables and aftermarket revenue over time, which compounds the value of the book of business.
COMPETITIVE ADVANTAGES
- German-engineered equipment with strong build quality versus lower-cost imported competitors.
- Low-maintenance thermal inkjet platforms that replace service-heavy continuous inkjet printers.
- Direct-print solutions that eliminate per-unit label costs and label inventory for customers.
- Local Canadian sales, service, and consumables supply.
- Backing of an established global parent manufacturer with a full product range.
TYPICAL DAY & DUTIES
- 75% New Business Development — prospecting, discovery, demos, and closing.
- 15% Hands-on demo preparation, in-shop sample production, and installation support.
- 10% Administrative duties — HubSpot CRM, pipeline, and forecasting.
On a typical day you will prospect industrial manufacturers across the territory through cold calling, email outreach, and in-person plant walk-ins; run consultative discovery to uncover label costs, production-line marking pain, traceability requirements, and current printer maintenance burden; scope and stage demos in-shop alongside the field technician; produce customer print samples so prospects can validate quality on their own substrate; assist with on-site installations, including basic mechanical assembly and mounting; and keep your pipeline current in HubSpot for the weekly Monday sales meeting. Year 1 is 100% new business development; in Year 2 the mix shifts to roughly 75% new business and 25% account management as your installed base begins generating residual consumables and aftermarket revenue.
LEADS
- Year 1 is 100% self-prospected. There are no warm or supplied leads — you build the territory from scratch.
- Lead generation is a mix of cold calling, email outreach, and in-person plant walk-ins. You choose the hunting mix that fits your style.
- Competitor continuous-inkjet installations are strong conversion targets to the lower-maintenance platform.
OVERNIGHT TRAVEL
- Approximately 5–10% (1–2 nights per month).
- Travel is primarily for regional client visits within the territory.
- There is also potential for a one-week hands-on product training trip to the German parent facility, plus a possible one-week training trip to the US sister company.
SUPPORT & TRAINING
- Approximately one month of intensive, in-office, hands-on training — building printers, in-shop scenarios, warehouse familiarization, sample production, and a marketing campaign walk-through.
- Online product training with the German parent's product specialists.
- Possible one-week hands-on training trip to the German parent facility, and a possible one-week trip to the US sister company.
- Ongoing coaching from the General Manager, with a weekly Monday sales meeting.
- HubSpot CRM training provided.
- You will begin selling in the territory following the initial training period.
WHY YOU SHOULD APPLY
- Uncapped residual commission that compounds with tenure — you earn ongoing income on consumables reorders for the life of each account, and top performers reach $250,000+ OTE.
- An open territory you build from the ground up, with expansion potential across Southern Ontario for a strong performer.
- Hands-on, structured product training — including potential travel to the German parent facility — so you sell with genuine product depth rather than from a deck.
- A small, entrepreneurial, low-bureaucracy environment with high autonomy, backed by an established global manufacturer.
- A long-term career home — the company is hiring for a 10+ year fit and building out a multi-rep Canadian sales team over the next three years.
Equal Opportunity Employer
Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.
Not the Right Fit? We May Have Other Roles for You.
If this particular role isn't the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive — and if we have another role that could be a great fit for your background, we will reach out to you directly.
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