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Conversion Rate Optimization Manager

LabX Media Group -
Barrie, ON

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Job details

Full-time
$70,000–$90,000 a year
1 day ago

Qualifications

Power BI
Computer Science
CSS
Marketing
Google Tag Manager
Post-secondary education
Tableau
Project management
Wireframing
Usability
UX
UI
A/B testing
Data visualization
Business
Google Analytics
HTML
Analytics

Full job description

About LabX Media Group

LabX Media Group is a leading worldwide science publishing company that delivers meaningful
industry content and integrated marketing solutions for the scientific community. LabX Media
Group’s brands and product solutions deliver trusted, timely and deep information across print
and digital products to empower our customers and advance their research.

We are looking for a Conversion Rate Optimization Manager to join our team!

As part of the Marketing team, the Conversion Rate Optimization Manager will bridge data,
analytics, and user experience to drive measurable improvements across our digital properties.
This is a interdisciplinary analytics and product role suited to a tech-savvy professional who is
equally comfortable interpreting data, designing experiments, and communicating insights to
senior stakeholders — with the goal of optimizing conversion funnels, improving UI/UX
performance, and turning reporting into action.

Key Responsibilities:

Work with key stakeholders across the organization spanning development, operations,
product management, marketing, and business analytics to build and execute CRO projects
across multiple products and digital touchpoints.
Partner with stakeholders and the leadership team to identify strategic opportunities for
the design, development, and implementation of new digital solutions or enhancements to
existing platforms.
Plan, execute, and analyze A/B and multivariate tests across landing pages, subscription
funnels, email campaigns, and digital content to continuously improve conversion rates.
Data first approach — gather, interpret, and translate analytics into clear, actionable
recommendations that influence product and marketing decisions with end goals of
increasing revenue, acquiring new audience, or generating leads
Analyze the interaction between the performance of internal features vs. external
influence, help sift signal from noise to support decision-making at all levels of the
organization.
Apply UI/UX best practices and user behavior insights (heatmaps, session recordings, user
testing) to identify friction points in conversion flows and develop hypotheses for testing.
Prepare functional requirements and formal change requests to pass off to product
managers and development teams for implementation.
Investigate and resolve data and reporting issues; ensure data integrity and consistency
across platforms and reporting outputs.
Execute ad hoc reporting and analytics requests from across the business; develop and maintain scorecard and dashboard requirements and specifications.
Ensure timeline and delivery commitments are tightly managed and aligned with reporting or project deliverables; communicate progress and blockers proactively to stakeholders.

Qualifications:

Post-secondary degree or diploma in Marketing, Data Analytics, Computer Science,
Business, or a related field.
3-5 years of experience in a CRO, digital analytics, product management, or UX-focused
role; experience in a media, publishing, or subscription-based business is an asset.
Demonstrated ability to design and execute A/B and multivariate tests, interpret results
with statistical confidence, and communicate findings clearly to non-technical audiences.
A solid understanding of principles of experimental design (random vs. non-random
sampling, confounding variables)
Strong working knowledge of UI/UX principles; comfortable reviewing wireframes,
identifying usability issues, and collaborating with design and development teams on
solutions.
Proven ability to build and present dashboards and reports for senior stakeholders;
comfortable operating in a cross-functional environment and influencing without direct
authority.
Highly organized with strong project management skills; able to manage multiple
concurrent workstreams, meet deadlines, and maintain clear documentation.

Experience & Skills:

Proficiency in web analytics tools (Google Analytics 4) and data visualization platforms
(Looker, Tableau, Power BI, Google Data Studio).
Proficiency with Google Tag Manager considered an asset.
Deep experience with A/B testing platforms (VWO, Google Optimize, Optimizely)
Familiarity with user behavior and UX research tools (Hotjar, CrazyEgg).
Working knowledge of HTML/CSS and a general comfort with web technology; ability to
communicate effectively with developers without needing to write production code.
Fluent with workflow software (Lucid chart, Miro)
Experience with BI and reporting tools and a track record of building self-serve dashboards
that reduce ad hoc reporting burden on the team.

Application Procedure:

This position is remotely based and is open to all eligible candidates in Canada. Preference may
give to candidates in the Eastern or Central time zone.

This job posting is for a current vacancy.

LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and
inclusion. We celebrate diverse perspectives and are committed to fostering a culture where
differences are valued and innovation thrives.

Reasonable accommodation is available for qualified individuals with disabilities, upon request
when contacted for an interview. We thank all candidates for applying. Only those candidates
selected for an interview will be contacted.

Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
screening or decision-making. All evaluations are conducted by our human resources team and
hiring managers.

Quick apply

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