Social Media Content Creator (On Camera)
Escapes.ca | Full-time | Hybrid | Vancouver | Travel Required
Read This Part First
We are not looking for someone to "manage social."
We are looking for the face and the engine behind Escapes.ca video content. Someone who can stand in a resort lobby in Cancún, spot the one shot nobody else is filming, capture it clean, and turn it into a video that stops a Canadian scrolling at 9pm in February and makes them book.
You will travel 2 to 3 times a year. You will be on camera. You will ship a lot of work.
Do not apply if:
- You need a full brief and three approvals before you pick up a camera.
- Travelling to Mexico and the Caribbean on short notice does not excite you.
- You want to be behind the scenes.
- Your portfolio is pretty but has never moved a number.
Apply if:
- You already film and edit on your own time because you cannot help it.
- You think in shot lists while you are walking through an airport.
- You want ownership of a channel, not tickets in a queue.
- You want your work behind paid media, seen by hundreds of thousands of Canadians, and judged on results.
About Escapes.ca
Escapes.ca is a leading Canadian online travel agency specializing in all-inclusive vacations. For 25 years, we have helped Canadians book unforgettable beach getaways with expert advice and superior support. Our audience is real Canadian travellers planning their winter escape from Toronto, Calgary, Vancouver, Winnipeg, Edmonton, Halifax and every gateway in between.
Video is how we win the next chapter. We need someone to own it.
The Role
You are the primary on-camera talent and the producer behind Escapes.ca video content across Instagram, TikTok, YouTube, Facebook, LinkedIn.
You will host, shoot, edit, publish and report. You will travel to resorts across Mexico and the Caribbean to capture footage that becomes organic content, paid ad creative, landing page assets and email campaigns. You will hit the street in Canadian winter and interview real people about their vacation plans.
Every piece of footage you shoot should be sticky enough to earn a view and strong enough to run as an ad. That is the standard.
You will work directly with the Growth Marketing Director and Performance Marketing, so your creative decisions connect to bookings, not just impressions.
This is a marketing and content production role. It is not a travel advisor, booking or sales role.
What You Will Actually Do
On Camera
- Host to-camera explainers on the questions Canadians actually ask: resort star ratings, hurricane season, accessibility, mega resorts versus boutique, what all-inclusive really includes.
- Front cultural and lifestyle content: slang 101, pronunciation, tipping etiquette, local food, multi-generational travel essentials.
- Deliver campaign and brand videos, including our 25th anniversary and seasonal pushes.
- Run street interviews and vox pop segments.
On Location
- Travel to resorts in Mexico and the Caribbean to shoot hotel reviews, property walkthroughs and destination features 2 to 3 times a year.
- Capture footage libraries built for reuse across paid social, YouTube, landing pages and email.
- Shoot lean and fast with minimal crew, often solo.
- Produce brand partner series with suppliers such as Air Canada Vacations, Hyatt and others, covering new routes, new aircraft and seasonal campaigns.
Post and Publish
- Own the full edit to post pipeline: cut, colour, graphics, music, subtitles, thumbnails, captions, scheduling.
- Cut every shoot into multiple formats: Reels, TikToks, Shorts, YouTube long form, paid ad variants.
- Build and maintain monthly content calendars tied to campaign, seasonal and promotional periods.
- Apply video SEO fundamentals: titles, tags, thumbnails, first three seconds. (The basics of content. creation)
- Respond to comments and messages, and route customers to the right booking or support channel.
On Performance
- Track watch time, retention curves, engagement rate, audience growth, CPC, CPA and conversions. (With Performance Marketing specialist support)
- Report monthly with clear insight on what worked, what died and what you are testing next. (Metricool YouTube Studio)
- Iterate with Performance Marketing on winning creative angles and kill what underperforms fast.
What Success Looks Like
- YouTube subscriber growth and watch time trending up quarter over quarter.
- Engagement rate and audience growth across all platforms.
- Video assets delivered on time and on brief, every campaign, no exceptions.
- Your creative measurably contributing to campaign performance and bookings.
- Performance, Brand and Email teams choosing your footage first because it converts.
What You Need
- Commitment and love for the content creation and hunger to generate visible impact in a company.
- 1 to 3 or more years in social media, video production or digital marketing.
- Strong on-camera presence. Charismatic, natural, comfortable improvising.
- Camera skills and gear.
- Proven short-form video work you shot and edited yourself. We will watch it.
- Adobe Premiere Pro, Final Cut Pro or DaVinci Resolve. After Effects is an asset.
- Canva and Adobe Creative Suite. (You don't have to be an expert, but have the ability to become one)
- YouTube Studio, Meta Business Suite (Content), Metricool and ClickUp, or the ability to learn them fast.
- A valid passport and the flexibility to travel on short notice.
- Comfort with performance data and a willingness to be measured by it.
Assets (Desirable)
- Experience in travel, lifestyle or consumer brands.
- Personal travel experience in Mexico and the Caribbean.
- Influencer or partnership management experience.
- Spanish. Any level is acceptable.
What You Get
- Competitive salary and benefits.
- Paid travel to resorts across Mexico and the Caribbean.
- Real creative freedom and real budget behind your ideas.
- A direct line to leadership. No layers, no committee.
- Remote flexibility (Occasional office meetings)
- A clear path to Senior Social Media Content Creator.
Note on ownership: all content created in this role is owned by Escapes.ca. You will build a portfolio you are proud of, and we will support you showcasing it.
How to Apply
Send your resume plus links to video you personally shot, hosted or edited. Portfolio links matter more than the resume.
Strongest applications include a short self-recorded video, 60 to 90 seconds, filmed on your phone, answering one question:
What is the first video you would make for Escapes.ca, and why would Canadians stop scrolling for it?
No production polish required. We are looking at your instinct, your energy and your idea.
Ready to help Canadians escape to paradise, and build the video engine that gets them there? Show us what you have got.
Pay: $24.00-$28.00 per hour
Benefits:
- Casual dress
- Dental care
- Profit sharing
- Work from home
Work Location: Hybrid remote in Vancouver, BC V5Z 1C6
