Reporting to the Head of Marketing, the Sr. Manager, Product Marketing will be ThinkOn's first technically driven product marketer. That means building the ICP, persona, and messaging framework from scratch, drawing on your own technical expertise and primary research — not inherited assumptions or derivative analysis. It means establishing how Product and GTM work together so that roadmap decisions benefit from market context and launches arrive in market with a complete, validated messaging framework. It means producing the partner-facing messaging substrate that activates a partner channel.
ThinkOn has a strong product portfolio and a scaled partner channel. The marketing function has content, partner marketing, and campaign capability already running. What it does not yet have is a dedicated product marketing function. This role builds it. This is not a role for someone who needs a fully built brief before they start producing. It is a role for someone who is energized by the fact that the frameworks do not exist yet, and who has built them before.
ThinkOn is a remote-first organization. At this time, we are welcoming candidates from Canada, preferably Greater Toronto Area for this position.
Please note that this listing is for a current vacancy at ThinkOn. We are looking for qualified candidates who are eager to contribute and grow with us. If you're interested in this opportunity, we encourage you to apply soon, as we are reviewing applications on a rolling basis.
You Will Own:
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ICP and personas: ICP and persona development across commercial and public sector, built from primary buyer research and refined as the team learns. Contributes methodology and buyer-side context to Partner Marketing’s IPP work to keep frameworks aligned.
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Positioning and messaging architecture for the full ThinkOn portfolio: the frameworks and substrates that define how ThinkOn is positioned for each segment and buyer type.
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Product–GTM translation: A structured two-way information flow with Product: translating roadmap and release plans into market positioning and launch readiness inbound and building the recurring process that gets customer and partner feedback, win/loss patterns, and competitive intelligence in front of Product as a reliable roadmap input outbound.
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Product–GTM alignment: The decision point between Product and GTM. You hold the line on the GTM plan when product asks to arrive without strategic context, and you bring informed development cost context when GTM asks to arrive driven by individual customer demand. You build the intake and trade-off process that makes this alignment happen by default, not by escalation.
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Sales enablement: Battle cards, objection handling, and rep training content directly; co-produced pitch decks and deal-stage collateral with Content.
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Product launch GTM: Launch end-to-end: the launch brief and messaging framework. Content produces launch assets; Partner Marketing activates partners; Digital runs distribution.
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Competitive intelligence: A working view of hyper-scale's and cloud service providers across all geographies ThinkOn serves, kept current and translated into artefacts that sales and marketing can use directly.
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Win/loss research: Structured customer and partner conversations synthesized into recurring inputs to positioning, pricing, and product.
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Pricing messaging: Not the pricing model, but the messaging that makes the model land in the market.
You Have:
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5+years in B2B product marketing, with a meaningful portion in cloud infrastructure, data protection, managed services, or an adjacent technical category
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Proven record of building positioning, persona, and ICP work from your own expertise and primary research, with examples you can walk through in detail
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Stood up sales enablement inside a partner-led or channel-led GTM motion, not only direct sales
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Shipped at least two or three product launches end-to-end and can speak clearly about what you would do differently
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Worked in a scale up environment (roughly $20M–$200M in revenue) and understands what breaks as the company grows
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Craft
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Exceptional writing skills:you write crisply, in your own voice, in a way that makes the reader smarter
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The skills to read a SOC 2 report, a hypervisor spec sheet, or a data residency compliance framework and extract what matters for buyers
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Built frameworks that other people use without being told to. ICP and persona become operating tools, not slides that sit in a drawer.
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An AI-native operating model. AI is in your daily workflow for research, synthesis, drafting, and enablement, and you have a clear point of view on where it is genuinely useful and where it is not.
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Disposition
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Intense curiosity about how customers and partners actually buy, not how marketing wishes they did
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The knowledge and ability to form strong opinions and the humility to hold them loosely. You goal is team success, not being right.
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A strong history of operating with autonomy and producing on a sensible cadence without needing a fully built brief
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The skills and knowledge to partner with technical experts and can hold your own in their conversations
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A strong and proven eye for how products fit markets. You are comfortable asking “where does this fit in the plan?” of a senior product leader, and equally comfortable being held to that same standard in the other direction. No ego on either side of the table.
Benefits and Perks:
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A remote-first culture
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Competitive compensation package
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Flexible time-off for vacation, plus illness & personal days
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Comprehensive health and dental benefits, including GRSP & 401k Matching Program
About ThinkOn Inc. | Where Data Thrives:
Founded in 2013, ThinkOn is a managed infrastructure services provider (MISP) with a global data center footprint, focused on empowering partners to do whatever they need to do with their data. ThinkOn’s team of data-obsessed experts protect clients’ data like it’s their own, making it more resilient, secure, actionable, and searchable. ThinkOn is Channel First and works with a global network of value-add resellers and managed service providers to provide creative, turnkey Infrastructure-as-a-Service (IaaS), Disaster Recovery-as-a-Service (DRaaS), and Backup-as-a-Service (BaaS) solutions and data management services that are fast, flexible, scalable, highly secure, and cost-effective with predictable pricing and no hidden fees. ThinkOn has data centers located across North America, the United Kingdom, Australia, and the Caribbean.
Recognized for its substantial growth and global success, ThinkOn has been named to several notable lists, including The Globe and Mail’s Report on Business ranking of “Canada’s Top Growing Companies” (2021 and 2022), the Deloitte Technology Fast 500 (2021 and 2022), the Deloitte Technology Fast 50 (2021), CIOReview’s “Most Promising Backup Solution Provider” (2021), the Canadian Business “Growth List,” and Channel Daily News’ “Top 100 Solution Providers” (2021).
ThinkOn is headquartered in Toronto, Ontario. To learn more, visit www.ThinkOn.com
Accessibility Accommodations:
ThinkOn is committed to a workforce that is reflective of diverse populations. We welcome applications from qualified individuals from all backgrounds. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and accessibility standards across Canada, ThinkOn provides accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodations, please let us know and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and adheres to our corporate values.
Learn more about our corporate values at www.ThinkOn.com/values/.
