About LAG Auto:
LAG Auto is a growing automotive dealership group with a clear focus: strong stores, strong people, and marketing that actually helps sell cars, book service, grow customer loyalty, and support each dealership’s business plan.
We are looking for a Marketing Manager to take ownership of marketing execution for a group of LAG dealerships, primarily across Alberta. This is not a “sit behind a desk and wait for requests” role. We need someone who can work directly with store leaders, understand what is happening on the ground, turn business needs into marketing action, and make sure campaigns are executed with urgency, quality, and accountability.
The Opportunity:
As Marketing Manager, you will lead and execute marketing efforts for approximately half of our store group, working closely with General Managers, Sales Managers, Fixed Operations leaders, vendor partners, and senior management.
You will be responsible for helping each store drive traffic, leads, appointments, sales, service opportunities, customer retention, and brand presence. The right person will understand digital marketing, dealership operations, outbound customer activity, campaign planning, creative coordination, and the day-to-day pace of retail automotive.
What matters most is that you are commercially sharp, organized, proactive, comfortable with data, and able to build trust with store leaders.
What you'll do:
- Lead marketing execution for a portfolio of LAG dealerships, primarily in Alberta.
- Partner with store leaders to understand monthly priorities, inventory opportunities, sales goals, service needs, competitive pressures, and local market conditions.
- Build and execute monthly dealership marketing plans, including digital advertising, website updates, lead generation campaigns, email and SMS campaigns, private sales, service campaigns, community initiatives, and local store promotions.
- Work directly, and with vendor partners, on paid search, paid social, display, video, SEO, website merchandising, creative production, CRM campaigns, and other marketing channels.
- Support new and used vehicle marketing, including inventory pushes, model-specific campaigns, aged inventory strategies, trade-in campaigns, finance offers, and seasonal opportunities.
- Support fixed operations marketing, including service retention, tire campaigns, recalls, maintenance offers, accessories, parts, and customer reactivation.
- Coordinate outbound customer marketing activity, including database campaigns, lost customer campaigns, declined service follow-up, lease/finance maturity campaigns, and targeted sales/service opportunities.
- Review marketing performance with store leaders, including lead volume, cost per lead, appointment activity, website engagement, campaign performance, closing opportunities, and areas for improvement.
- Ensure dealership websites, vehicle specials, landing pages, Google Business Profiles, social channels, and online listings are accurate, current, and aligned with store priorities.
- Work with creative/design resources to produce strong campaign assets, including digital ads, email graphics, social content, landing page content, in-store materials, event collateral, and promotional creative.
- Help stores improve customer-facing communication across digital, email, SMS, social, and local campaigns.
- Identify gaps, opportunities, and best practices across stores, then help standardize what is working.
- Manage multiple projects, deadlines, vendors, and stakeholders without losing the details.
- Bring ideas. Challenge weak campaigns. Push for better execution. Help make marketing more accountable to results.
What we're looking for:
- 3+ years of marketing experience, ideally in automotive, retail, multi-location, franchise, or performance marketing environments.
- Strong understanding of digital marketing, including paid search, paid social, SEO, websites, landing pages, campaign tracking, lead generation, and digital reporting.
- Experience with CRM, email marketing, SMS marketing, customer database campaigns, or lifecycle marketing.
- Comfortable working with sales teams, operators, and senior leaders.
- Able to translate store-level business needs into practical marketing plans.
- Strong project management skills with the ability to juggle multiple locations, priorities, campaigns, and deadlines.
- Analytical enough to review performance, spot issues, and make recommendations.
- Creative enough to help shape campaigns, offers, messaging, and local marketing ideas.
- Confident communicator who can build relationships with store leaders and hold vendors or partners accountable.
- Strong attention to detail, especially around offers, pricing, compliance, campaign launches, and website accuracy.
- Automotive dealership experience is strongly preferred, but not required for the right candidate.
Nice to have:
- Experience working with dealership websites, inventory feeds, OEM programs, CRM tools, DMS data, Google Ads, Meta Ads, Google Analytics, Google Business Profile, reputation platforms, or automotive marketplaces.
- Understanding of dealership departments, including new vehicles, used vehicles, finance, service, parts, and collision.
- Experience planning private sales, model launches, service campaigns, customer appreciation events, or local sponsorships.
- Comfort with reporting on campaign ROI, lead quality, appointment rates, sales outcomes, service retention, and customer reactivation.
Who will succeed here:
You will do well in this role if you are the kind of person who likes being close to the business. You ask what the store is trying to accomplish before you build the campaign. You know that marketing is not just making things look good, it is about creating traffic, generating opportunities, improving customer communication, and helping stores execute.
You are organized, responsive, practical, and comfortable in a fast-moving environment. You can sit with a GM, understand the pressure they are under, and turn that into a clear marketing plan. You can work with creative people, data people, vendors, and operators without getting stuck in silos.
Most importantly, you take ownership.
Why join LAG Auto:
- Competitive compensation starting at $80,000+ based on experience.
- Opportunity to manage marketing for a meaningful group of dealerships, not just one rooftop.
- Direct exposure to store leaders and senior management.
- A hands-on role where your work can be seen in real business results.
- Room to help shape how LAG Auto plans, executes, measures, and improves marketing across the group.
- A fast-paced automotive environment with lots of opportunity for someone who wants to build, improve, and lead.
How to apply:
If you are a marketing professional who understands digital execution, customer engagement, retail urgency, and the importance of working directly with operators, we would like to hear from you.
Please apply with your resume and a brief note outlining your experience with digital marketing, campaign execution, multi-location marketing, or automotive retail.
Pay: From $80,000.00 per year
Application question(s):
- How many years of experience do you have with CRM, email/SMS, or database marketing?
- Do you have experience marketing across multiple locations or a multi-unit/franchise business?
- Do you have experience holding external vendor or agency partners accountable for results?
- Do you have automotive or dealership marketing experience?
Experience:
- Marketing: 3 years (required)
Work Location: In person
