As an Outside Sales Representative, you will sell digital color presses, copiers, printers, scanners, and managed print and IT services to small and mid-size businesses across the Greater Toronto Area and surrounding region, up to 200km from the Markham office. You will be selling to Controllers, Purchasing Managers, and business owners and senior leadership at companies ranging from law firms and accounting practices to manufacturers and print shops. This role is 50% new business development and 50% account management — you will be responsible for generating new clients while managing and renewing contracts for an existing account base. Leads come from a mix of company-supplied warm leads and lists (approximately 50%) and self-prospected pipeline (approximately 50%). This is a field-based, hybrid role reporting directly to the company’s sales partner. The base salary is $60,000 – $65,000 CAD, plus commissions and bonuses.
COMPENSATION & BENEFITS
- • $65,000 – $80,000 CAD base salary (based on experience), plus commissions and bonuses
- • Year 1 OTE: $70,000 – $120,000 CAD (Year 1 quota: $300,000)
- • Year 2 OTE: $90,000 – $150,000 CAD (Year 2 quota: $500,000)
- • Uncapped commission — no ceiling on earnings
- • Quarterly milestone bonuses: $1,500 at $125,000 quarterly sales, $3,000 at $150,000
- • Annual quota bonus: $5,000 at $500,000 annual sales, plus $1,000 for every additional $50,000 beyond quota
- • Large deal bonus: $1,000 per deal exceeding $100,000
- • New client bonus: $500 for new clients with contracts or sales exceeding $25,000
- • Company-paid health benefits (medical, dental, extended health, life insurance)
- • $600–$700/month vehicle allowance (confirm current amount at interview)
- • 407 ETR transponder provided
- • Laptop and cell phone provided
- • Business expense account
- • Stock or stock options
- • President’s Club Trip Awards
- • Employee recognition program
- • 10 vacation days + 2 personal days per year
- • Career advancement — area team leader and sales manager paths available within Year 1 for the right candidate
- • Performance reviews: monthly, quarterly, and annually
THE COMPANY & CULTURE
Our client was founded in 2007 and is a privately held partnership with 13 employees, headquartered in Markham, Ontario. They are in scale-up mode, growing at 25 to 50% per year. They distribute and service digital color presses, office copiers, printers, scanners, and document management solutions, and provide managed print services, IT support, and supply and service for all equipment sold. They carry over $1,000,000 in parts and supplies inventory, enabling rapid client response and minimal equipment downtime. Clients include businesses in the legal, accounting, manufacturing, education, and commercial printing sectors across the Greater Toronto Area.
The culture is results-driven and lean. Leadership is accessible and direct. Sales reps operate with a high degree of independence — the expectation is that you are in the field building your pipeline. The primary team touchpoint is a Monday morning pipeline review meeting. If you produce results, you will be recognized and rewarded. Career advancement to team leadership is a real path for high performers.
OFFICE LOCATION & SALES TERRITORY
- • Head Office: Markham, Ontario
- • Work arrangement: Hybrid field-based — client-facing days in the field, administrative and home-office days when not visiting clients
- • Mandatory: Monday morning in-office meeting at Markham HQ for pipeline review
- • Sales territory: GTA and surrounding area, up to 200km from the Markham office
- • Territory split: No formal east/west boundary at time of hire; territory division anticipated once the full team is in place
- • Working days: Monday to Friday, 40 hours per week
- • Evening or weekend client calls: Not required
- • Overnight travel: None required
EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS
- • 3 to 10 years of B2B outside sales experience
- • Minimum 1 to 2 years of direct industry experience selling office equipment, copiers, printers, digital color presses, managed print services, or document solutions — required, not preferred
- • Demonstrated track record of self-generated new business — must be able to show a history of opening new accounts, not only managing existing ones
- • Experience selling to multiple decision makers including Controllers, Purchasing Departments, and business owners / senior leadership
- • Experience managing a mixed book of existing accounts and new business simultaneously
- • Valid Ontario driver’s license and personal vehicle required
- • Proficiency with a CRM — any platform (Salesforce, Pipedrive, HubSpot, etc.)
- • Intermediate proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Drive
- • University or college degree preferred; strong industry track record is more important than specific educational credentials
TECHNICAL SKILLS
- • Microsoft Excel — Intermediate
- • Microsoft PowerPoint — Intermediate
- • Microsoft Word — Intermediate
- • Google Drive / Google Docs — Intermediate
- • CRM software — any platform; ability to learn Samurai CRM required
- • Online demos and video presentations — Intermediate
THE PRODUCT / SERVICE / SOLUTION
- • Digital color presses for commercial and in-house printing businesses
- • Digital color and black-and-white copiers, printers, faxes, and scanners for office use
- • Managed print services and document management solutions
- • IT support and network services
- • Service, supplies, and parts for all equipment sold
PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)
- • Industries: schools, law firms, accounting firms, manufacturers, commercial printing companies, churches, and other SMB and mid-market organizations
- • Company size: small and medium businesses (20 to 100 employees) and larger organizations (100 to 1,000 employees)
- • Geography: Greater Toronto Area and within 200km of Markham
- • Primary decision makers: Controllers and accounting managers, Purchasing Departments, Executive Leadership and business owners
- • Number of stakeholders per deal: 1 to 10 people typically involved in a purchasing decision
SALES CYCLE / ORDER VALUE / ACCOUNT SIZE
- • Deal sizes range from $3,000 to $1,000,000 per transaction
- • Target account size: $500,000 to $50,000,000 in annual revenue
- • Sales cycles vary by deal type: 1 to 2 days for smaller transactional orders, 1 to 4 weeks for mid-size equipment sales, 3 to 6 months for large equipment or multi-unit deals
- • Existing client contracts run 3 to 5 years — renewal and upgrade cycles are a core part of the account management function
COMPETITIVE ADVANTAGES
- • Over $1,000,000 in parts and supplies inventory — rapid response and minimal client downtime
- • Authorized Fujifilm and Toshiba dealer with access to industry-leading product lines
- • Integrated service and IT support capabilities (remote and on-site) using Pulseway, TeamViewer, and AnyDesk
- • Advanced operational tools including e-Automate ERP and Printanista for real-time service monitoring and fleet management
- • 18 years of established client relationships and market presence in the GTA
- • Expanding product portfolio including large-format printers and additional equipment categories
TYPICAL DAY & DUTIES
- • 50% New Business Development
- • 25% Account Management
- • 25% Administrative Duties
On a typical day you will be identifying and pursuing new client opportunities through cold outreach, warm leads, and provided contact lists; visiting existing clients to assess equipment needs, present upgrade options, and manage contract renewals; conducting product demonstrations; logging all activity and pipeline updates in the CRM; and attending the Monday morning team pipeline review at the Markham office.
LEADS
- • Approximately 25% warm leads supplied by the company
- • Approximately 25% contact lists provided
- • Approximately 50% self-prospected — you are expected to build and work your own pipeline
OVERNIGHT TRAVEL
SUPPORT & TRAINING
- • Sales training: 1 to 2 months, combination of self-directed, classroom, online, and off-site supplier tours
- • Technical / product training: 3 to 4 weeks, self-directed and online
- • Expected time to begin active selling: 1 week or less from start date
- • Initial office-based training during first week, then field-based
- • Ongoing coaching available from the sales partner and leadership team
WHY YOU SHOULD APPLY
- • Uncapped commission — your earnings are limited only by your performance
- • Established company with 18 years in the GTA market and strong brand recognition in the office equipment space — you are selling a product and company clients already know and trust
- • $1,000,000+ in parts and supplies inventory means you can promise fast service and keep that promise — a genuine competitive advantage in a service-sensitive market
- • High autonomy — you manage your own field schedule; one Monday morning meeting and results are what matter
- • Real career advancement — area team leader and sales manager paths exist for high performers within Year 1
- • 407 ETR transponder covered — a meaningful benefit for anyone working in and out of Markham
Equal Opportunity Employer
Just Sales Jobs and our clients are equal opportunity employers. We do not discriminate. All candidates are evaluated solely on performance merit and organizational fit.
Not the Right Fit? We May Have Other Roles for You.
If this particular role isn’t the right match, we encourage you to browse our other open positions at https://justsalesjobs.ca/jobs-opening/ and apply for any that interest you. Our recruiters review every resume we receive — and if we have another role that could be a great fit for your background, we will reach out to you directly.
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