Type: Full-time
Location: Toronto, Ontario
Salary: $70,000 to $80,000 CAD Annually
Reports To: Executive Creative Director
COMPANY OVERVIEW
50,000 athletes. 20+ locations. Millions of views.
Brodie Rec. League is more than a basketball league — it's a community. As one of North America's fastest-growing sports brands, Brodie Rec. League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.
ROLE OVERVIEW
BRL Studio is the in-house creative agency for Brodie Rec. League, supporting a rapidly growing sports brand operating across 20+ North American cities and serving more than 50,000 athletes.
We are looking for a Designer, Brand Systems & Environments to join our Toronto headquarters and help shape how the Brodie brand shows up both digitally and physically. This is a newly created role that will work alongside our current Graphic Designer focusing on the systems, environments, and physical experiences that bring our brand to life.
While our Graphic Designer drives day-to-day campaign and content production, this role will own the foundational design systems, wayfinding, venue signage, and print production that support every touchpoint of the athlete experience. This is an ideal opportunity for a designer who enjoys building scalable systems, thinking beyond individual assets, and seeing their work come to life in real-world environments.
CORE RESPONSIBILITIES
Brand Identity Systems
Build and maintain identity systems, toolkits, templates, and component libraries used across Brodie brands, campaigns, partnerships, and events
Develop logo systems, typography standards, colour systems, grid structures, and design guidelines that ensure consistency across all creative output
Document and maintain design standards so brand systems scale effectively across teams, vendors, and future initiatives
Wayfinding & Environmental Design
Design wayfinding systems, venue signage, environmental graphics, and branded experiences for tournaments, launches, activations, and events
Translate campaign concepts into large-format, spatial, and environmental applications while considering venue dimensions, fabrication requirements, and operational constraints
Create branded experiences that elevate the athlete journey and strengthen Brodie's presence across physical environments
Print Production
Own print production from concept through final delivery, including file setup, prepress preparation, proofing, colour management, vendor coordination, and quality control
Build and manage relationships with printers, fabricators, and signage vendors to ensure exceptional execution of physical assets
Serve as the studio's subject matter expert on print materials, finishes, fabrication methods, and production best practices
Studio Collaboration
Partner closely with the Graphic Designer to balance campaign output, support peak production periods, and maintain a high standard of creative execution
Contribute to seasonal campaigns and broader brand initiatives across content, product, and live experiences
Collaborate with the Executive Creative Director and Brand Team to continuously elevate the quality, consistency, and scalability of Brodie's visual identity
REQUIREMENTS
3-5 years of experience within a studio, agency, or in-house design environment
Strong portfolio demonstrating brand identity systems, design thinking, and scalable visual frameworks rather than only finished campaign work
Proven experience designing wayfinding systems, environmental graphics, signage, or physical brand experiences
Hands-on print production experience with a strong understanding of prepress, proofing, fabrication processes, and vendor management
Advanced proficiency in Adobe Creative Suite, Figma, and modern design workflows
Strong systems-thinking mindset with the ability to build, document, and maintain scalable design frameworks
Comfortable receiving creative direction, incorporating feedback, and continuously refining your craft
Ability to succeed in a fast-paced environment while balancing multiple projects and deadlines
5 days in office at our Toronto HQ - Brodie has thrived due to a culture of collaboration and teamwork in office
NICE TO HAVE
Motion graphics experience
Experience working within sports, lifestyle, streetwear, fashion, or culture-focused brands
Experience with large-format production, environmental installations, or dimensional fabrication
Experience working within established brand systems and executing campaigns against defined creative frameworks
COMPENSATION DISCLOSURE
The expected annual compensation range for this role is between $70,000 and $80,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.
WHY JOIN BRODIE LEAGUE
Join BRL Studio at a pivotal stage of growth and help shape the future visual identity of one of North America's fastest-growing sports brands
Partner directly with an experienced Graphic Designer and Executive Creative Director while building the systems and environments that define the Brodie brand
See your work come to life through tournaments, events, activations, signage, apparel, and physical brand experiences across North America
Own a newly created role with significant creative ownership and influence from day one
Comprehensive health and wellness plan
Access to a yearly Brodie takeover of the Toronto Raptors court
Professional development budget
Details regarding our full benefits package will be provided during the interview process
ARTIFICIAL INTELLIGENCE DISCLOSURE
Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.
POSITION STATUS
This job posting is for a new position at Brodie League.
APPLICATION PROCESS
Interested candidates should apply by submitting their resume through the designated application platform.
COMMITMENT TO INCLUSION
We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative teams. We strive to create organizations that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to Brodie Rec Leagues.
