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Marketing & Events Manager

Goldfish Swim School - Ontario -
Mississauga, ON

Quick apply

Job details

Full-time
$30 an hour

Qualifications

Email marketing
Marketing
Social media management
Post-secondary education
Presentation skills
MailChimp
Marketing
Driving Licence

Full job description

Benefits:

Bonus based on performance
Competitive salary
Employee discounts
Flexible schedule
Free uniforms
Health insurance
Opportunity for advancement
Training & development

WHY JOIN GOLDFISH SWIM SCHOOL?

Making a meaningful difference in the lives of children is what drives us. Watching our swimmers gain confidence, self-esteem, and life-changing skills makes every day GOLDEN. At Goldfish Swim School, we are not just teaching children how to swim, we are building confidence, safety, and lifelong capability. As we continue to expand across multiple locations, we are investing in a coordinated, high-performance marketing function to drive growth, consistency, and community impact. If you are looking for a role where you can make a measurable impact, work within a collaborative leadership structure, and help scale a proven brand, this is an opportunity where you will get back far more than you give.

Position Summary

We are seeking a highly organized, execution-driven Marketing & Events Manager to lead all marketing, community engagement, and brand activation efforts across our Meadowvale and Oakville locations. This role operates within a shared regional marketing structure, working closely alongside our Stoney Creek and Burlington Marketing & Events Manager. Success requires the ability to collaborate, align with shared strategies, and execute consistently across all locations. This is a hands-on role with responsibility across community partnerships, events, brand management and input on digital marketing. The successful candidate must be equally comfortable planning strategy and executing day-to-day deliverables.

Core Responsibilities

1. Digital Marketing & Communications

Manage all social media channels (posts, stories, collaborations, and direct message engagement)
Support and provide input on digital advertising strategy
Develop and distribute monthly newsletters (Mailchimp or equivalent platforms)
Manage automated member communications, including birthday email campaigns
Maintain and update website content, opening hours, packages and calls-to-action
Oversee Google Business profiles, including opening hours, and active review monitoring/responding

2. Community & Partnership Development

Build and manage B2B community partnerships (schools, daycares, local child focussed businesses)
Lead influencer outreach and relationship management to expand brand reach
Coordinate community board postings within the schools and local awareness initiatives
Represent Goldfish Swim School as a brand ambassador within the community

3. Events & Brand Activation

Plan and execute all internal and external events, including fairs, sponsorships, and community activations
Coordinate participation in local groups (e.g., moms’ groups, family networks)
Prepare and deliver Water Safety Presentations to schools and community organizations
Lead execution of member and employee appreciation events and campaigns

4. Marketing Operations & Execution

Coordinate creation of marketing materials and promotional assets
Develop and update voicemail messaging scripts (seasonal and campaign-based)
Ensure all activities are aligned with Goldfish Swim School brand standards
Maintain structured documentation, calendars, and execution timelines

5. Strategy, Planning & Reporting

Develop and execute location-specific marketing plans
Contribute to and manage the marketing budget with a focus on ROI and efficiency
Track and report on monthly performance metrics, including events, outreach, and campaign effectiveness
Work with Stoney Creek and Burlington Marketing Manager on quarterly marketing plans and performance metrics

6. Collaboration & Leadership Alignment

Work in close partnership with Marketing Manager in Stoney Creek and Burlington to ensure consistency in strategy and execution
Participate in regular leadership and cross-location meetings
Demonstrate a strong ability to take direction, incorporate feedback, and align with established best practices
Contribute ideas while maintaining alignment with broader organizational goals

Position Requirements

Proven experience managing social media, events, and partnerships
Strong working knowledge of email marketing platforms (Mailchimp or similar)
Experience with Google Business, website updates, and digital campaign coordination
Post-secondary education in Marketing, Communications, or a related field (preferred)
Valid driver’s license and access to a reliable vehicle
Commitment to work flexible hours, including evenings and weekends, based on event schedules
Availability for extended hours during peak seasonal periods

Core Competencies & Attributes

Highly organized with strong execution discipline and attention to detail
Confident communicator with strong presentation and interpersonal skills
Ability to balance creativity with structured, process-driven execution
Strong collaborator who values teamwork, alignment, and shared success
Coachable and receptive to feedback within a multi-manager environment
Self-starter with the ability to manage multiple priorities independently
Positive, professional, and solutions-oriented mindset
Comfortable operating in a fast-paced, multi-location business environment

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.

Quick apply

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WHY JOIN GOLDFISH SWIM SCHOOL?

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