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Content & Community Lead

Elevate Construction Group Inc.
Ottawa, ON

Quick apply

Job details

Full-time
$60,000–$80,000 a year
11 days ago

Qualifications

Bilingual
French
Email marketing
Adobe Photoshop
Renovation
Adobe Lightroom
Marketing
English
Content creation
Construction
Leadership
Marketing
Mobile devices

Full job description

About The Company

ECG Brands is a fast-growing leader in the construction franchise industry with 30+ franchises across Canada. Through our flagship brands, Rydel Roofing & Siding and Deckify, we specialize in building and scaling high-performing businesses—taking new markets from startup to over $1M in revenue within their first year.

We're building a marketing team capable of supporting our 2027 growth and expansion targets, and the Content & Community Lead is a key creative hire.

About The Role

The Content & Community Lead is a highly autonomous role with real creative ownership. You will have variety in the work you do, the freedom to test new ideas, and the opportunity to work with a team of smart, hard working people who are deeply invested in creating successful franchises by challenging the status quo in the construction services industry.

In this role, you’ll be responsible for creating the visual assets that represent ECG and our franchises — on-site, in the field, and at company events — and for managing the platforms and messaging that keep those brands connected to their local communities. You will work with our video editor to produce what you script and direct and our social media coordinator who handles the day-to-day execution of our social media platforms.

Key Responsibilities:

Content Creation

Plan and produce visual assets for use across multiple media including email, web, print, and social
Support franchisees in their own content creation efforts by educating on best practices and providing strategic direction
Maintain a consistent brand voice across all marketing channels
Maintain an asset library for ECG, Rydel, and Deckify
Attend and lead content capture for the annual ECG Summit training event (held every January; location is currently Mexico for the foreseeable future)

Community Management

Own our social media presence in collaboration with our Social Media Coordinator
Oversee comment moderation and DMs in both English and French, escalating as needed to franchisees or the head office team
Monitor social performance metrics and work closely with the VP Marketing on growth strategies
Stay current on platform changes and content trends
Manage a content calendar that highlights each brand’s services, products, and franchises and supports each stage of our customer journey
Review, iterate, and improve existing email automations and nurture sequences

Team Leadership

Directly manage the Social Media Coordinator (Lebanon-based) who handles the day-to-day operations of the social accounts
Collaborate with the Video Editor on content production workflows, deliverables, and timelines

What We’re Looking For (Requirements):

3+ years of experience in a similar role. A combination of relevant experience from internships, co-op experiences, or freelance work as well as strong examples of past work will also be considered.
Bilingual: English with conversational French (spoken and written)
Creative Instinct: a solid understanding of what makes good content - E.g., timing, hooks, calls to action, and copy structures as well as the basics of good production (i.e., lighting, framing, clear audio, etc.)
Videography: comfortable operating a camera independently; shooting in real-world environments
Photography & Image Editing: experience with smartphone or DSLR photography and editing tools like Adobe Lightroom or Photoshop
Drone Operation: minimum 1-year experience operating a mini drone (e.g., DJI Mini 5) for aerial photography and videography
Research & Design Briefs: the ability to research trends, develop ideas, and create clear shot lists and design briefs for shoots and post-production
Social Media Knowledge: strong understanding of social platforms - E.g., their policies, content and placement types, demographics, etc.
Social Channel Growth: direct experience managing and growing a social media account with
Copywriting: a basic understanding of copy structures and how to write for an online audience
Clear Communication: you have ideas and you know how to communicate them, whether it’s with content or team communications

What makes you a great fit for the role:

Self-directed: You'll own a significant scope with minimal handholding.
Time management: Managing your own time, content calendar, and shot list
Creativity with a Business Mindset
Organization skills: Managing content for 30+ franchise accounts
Collaborative Communication: Working across different time zones with different team members
Comfortable in a Fast-Pace, Changing Environment

Nice to Have:

Experience creating content for home improvement, renovation, construction, or trades industries
Experience working with franchise or multi-location brands
Experience with CRMs (we use Zoho) and email marketing tools
Experience with Notion
Formal education in marketing or communications would be an asset but is not required

Work Location

Hybrid – Ottawa Based
Periodical travel to our head office and local franchise locations for shoots or meetings
Welcome to use the Ottawa office whenever there is availability.

What We Offer

Salary: $60,000 - $80,000 CAD per year
Benefits: Full benefits package with RBC
Growth opportunities within a fast-expanding company
Supportive and collaborative work environment

Pay: $60,000.00-$80,000.00 per year

Ability to commute/relocate:

Ottawa, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

Availability to start.

Experience:

relevant working : 3 years (required)

Language:

English (required)
French (required)

Work Location: Hybrid remote in Ottawa, ON

Quick apply

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