Position: Digital Marketing Assistant
Department: Digital Marketing
Reporting to: Senior Manager, Social Media and Community Building
Location: Toronto, ON (Hybrid*)
Position Summary
We are seeking a creative, detail-oriented, and digitally savvy Digital Marketing Assistant to support the Marketing and E-Commerce departments by assisting with content creation, social media management, email marketing campaigns, website updates, and digital asset development. This entry-level position is ideal for a recent graduate or early-career professional looking to gain hands-on experience.
Responsibilities
Social Media
- Assist in planning, scheduling, and publishing content across social media platforms (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, etc.).
- Monitor social media channels, engage with followers, and help nurture community relationships.
- Create engaging captions and social media copy aligned with brand guidelines.
- Monitor social media channels and assist with community engagement.
- Track and report on social media performance metrics.
- Maintain and update content calendars, ensuring all deadlines and brand messaging are aligned.
Graphic Design & Content Creation
- Design digital marketing assets using Canva and Adobe Photoshop.
- Create graphics for social media, email campaigns, website promotions, and advertising initiatives.
- Assist in creation of visual content (reels, stories, graphics to fulfill online retailer requests using Adobe programs) in collaboration with graphics team, Videographer, Creative Director and Digital Marketing & Content Specialist.
- Create weekly SEO enhanced blogs
- Assist with photo editing and image optimization.
- Ensure all creative assets are consistent with brand standards.
- Assist in sourcing, creating and managing content and timelines as well as working with content creators.
Email Marketing
- Assist in the creation, scheduling, and deployment of email marketing campaigns and sms marketing initiatives.
- Design email graphics and layouts.
- Support audience segmentation and list management.
- Monitor campaign performance and provide reporting on key metrics such as open rates, click-through rates, and conversions.
Ecommerce Support
- Provide high-level backend support on Shopify, including product updates, page edits, and promotions.
- Assist with website content updates, product uploads, and promotional banners.
- Maintain product information, images, and descriptions across e-commerce platforms.
- Support online merchandising initiatives and promotional campaigns.
- Help monitor website performance and customer experience.
Marketing & Admin Support
- Assist with marketing calendars and campaign planning.
- Coordinate digital assets and maintain organized marketing files.
- Conduct market and competitor research.
- Help manage product shipments, including organizing internal orders, coordinating with fulfillment teams, and ensuring delivery timelines.
- Assist in coordinating timelines and communications with Brand/PR agency and influencers, including product gifting, launches, and campaign rollouts.
- Stay on top of digital trends, competitor activity, and influencer/content opportunities.
- Help organize and maintain digital asset libraries and marketing documentation.
- Support additional marketing projects as assigned.
The Ideal Candidate Will Have
- Degree or diploma in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- 1 year of experience (including internships) in digital marketing, e-commerce, or social media.
- Working knowledge of/familiarity with all major Social platforms (Instagram, Facebook, TikTok, YouTube) and digital marketing best practices.
- Proficiency in Photoshop and Canva or similar design/editing tools.
- Basic knowledge of Adobe Creative Suite
- Familiarity with Shopify and backend e-commerce processes is considered an asset.
- Familiarity with email and sms marketing platforms considered an asset.
- Working knowledge of major social media platforms and scheduling tools (e.g., Hootsuite)
- Basic understanding of social media analytics and reporting
- Familiarity with content creation for short-form video platforms.
- Basic knowledge of AI tools
- Strong written and verbal communication skills.
- Detail-oriented and highly organized
- Able to manage multiple projects and meet deadlines at a fast pace.
- Team player rather than a me player with a can-do attitude and ability to take initiative.
Nice to Have’s
- Exposure to influencer marketing, community management, or PR coordination.
- Basic video editing or motion design skills.
- Familiarity with analytics tools (e.g., Google Analytics, Meta Insights).
- Familiarity using project management tools (Asana, Monday.com, Trello, Notion).
- Understanding of DTC brands, retail marketing, and multi-channel campaigns.
- Basic understanding of SEO/SEM.
What we will offer the successful candidate
- Participation in our Health, Dental and Vision Benefits program
- Participation in our Retirement Savings Plan and Partial Company Match
- Participation in our Company Bonus Plan
- Participation in our Tuition Reimbursement Program
- Metro Pass reimbursement for our transit commuters
We appreciate how important flexibility is to our employees. While we work hard to meet business and customer needs, we balance that with flexibility needs
Be part of a culture that supports professional growth and development
*Hybrid
We embrace a hybrid working environment and support our employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration, nurture our culture, and enhance our relationships and connections with one another.
Get to Know Us
When we opened the doors in 1986, it was with a pretty simple idea – to make product people loved. In those days, we had no grand plan to become the world’s largest supplier of insulated products. We have been at the forefront of innovation in insulated products for outdoor enthusiasts with many “firsts” in the category, focused on making great products that are unique, practical and have integrity.
We acquired the Arctic Zone® brand in 2005 which brought two very powerful innovators together. A while after that we introduced Titan by Arctic Zone™, a line of high performance, feature rich, insulated products that keep the cold going longer.
Our newest innovation is the game changing Titan PRO Outdoor Gear, a line of premium, high performance, insulated products from Arctic Zone, Titan PRO represents the culmination of our years of experience designing high performance soft and hard sided coolers. This exceptional new line delivers heightened levels of performance, durability and functionality with features that enhance our consumers’ experience in the great outdoors.
Almost 40 years since we launched, we have offices in Toronto, Montreal, Chicago and Shenzhen and a large team of product development, design, social media, operations and quality control and safety experts. But our focus hasn’t changed. We’re still inspired every day and determined to create the best, most innovative insulated products around. Visit us at www.arcticzone.com!
#GoBeyond is our North Star.
It guides all our decisions…
as we create new products,
inspire our people,
and embrace our purpose.
We thank all applicants for their interest; however, only short-listed candidates will be contacted.
We are an equal opportunity employer that values the unique skills and experiences of each of our candidates; recognizing that each prospective team member of California Innovations, Inc. contributes to our efforts in building a diverse and inclusive place to work.
Should you require any disability-related accommodation to support your participation in our recruitment process, please notify us and we will work with you to meet your accessibility needs.
Pay: $45,000.00-$55,000.00 per year
Benefits:
- Casual dress
- Commuter benefits
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Work from home
Work Location: Hybrid remote in North York, ON M6A 2W1
